ROB Archives

Feb. 26, 2014

New This Week

Understand Your Core Competency…then Outsource!

Carl Spear, OD, FAAO, owner of Sight and Sun Eyeworks in Pensacola, Fla., advises that a practice must recognize what it is good at doing–and what it is not good at doing. In the case of his multi-location practice, outsourcing human resources makes sense. All employee hiring and firing, and a multitude of health benefit details, are performed by an outside organization with established expertise in those areas. This allows his staff to concentrate on delivering a superior exam experience and generating dispensary sales.
>>READ MORE >>

Finances

Apply Proven Strategies to Reduce No-Shows


By Maria Sampalis, OD
No-shows are inevitable. Apply proven strategies to minimize no-shows and reduce their negative impact on revenues.
>>READ MORE>>

 

Ophthalmic Lenses

Prescribing Transitions: Education Makes the Sale

By ROB Editors

Presenting the benefits of Transitions lenses drives sales. The 2013 Transitions Practice of the Year shares how educating patients on benefits increases their capture rate.
>>READ MORE>>

Doctor-Patient Relations

Make Care Calls After Medical Visits

img1By Stephen Cohen, OD
When patients visit for a medical reason, a care call following treatment should be routine. It’s good patient care–and shows that you care.
>>READ MORE>>

ROB Fast Fact

How Many Patients Buy Annual Supplies of Contact Lenses?

img1You still have your work cut out for you to convince patients to buy annual supplies of contact lenses. Just 20.7 percent of respondents to Jobson Optical Research’s 2013 Contact Lens Wearers Insight Survey say they purchase one-to-two year’s worth of contacts. Some 28.8 percent say they purchase a six-month-to-one-year supply, and 24.0 percent say they purchase six month’s worth. Some 10.1 percent say they purchase three month’s of contact lenses.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on selling more annual supplies of contact lenses.

In Brief

Free Download: Eyecare and EHR Dictionary

Uprise, practice management and EHR from VisionWeb, is offering a complimentary eyecare practice management and EHR dictionary. The guidebook will familiarize you with acronyms such as ASP, HIE and CPOE, along with terms such as clinical quality measures or modular certification.
>>READ MORE and Register to Download a Copy>>

Dave Brown Named President of IDOC

img1IDOC named Dave Brown, former president of Vistakon, North America, Johnson & Johnson Vision Care, Inc., as its president. Mark Feder, OD, founder of IDOC, an alliance of independent optometrists, will continue as CEO of the group. Brown will be responsible for running the day-to-day operations of the business, overseeing sales, marketing and member services, and he will be based out of the IDOC corporate office, reporting to Dr. Feder.

<<READ MORE>>

Challenge –> Solution

Recent Articles of Note

Click to comment

You must be logged in to post a comment Login

Leave a Reply

To Top
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.