New This Week
Barbara Wright, of Barbara Wright Design, discusses three design challenges to making an optometry office work. Take a peek inside unique practices. >>READ MORE>>
By ROB Editors
The demand for eyecare is growing—and so is the competition among providers. Learn three strategies to set yourself apart in the future. >>READ MORE>>
By Rachael Click, OD
Build a family practice by making your office kid-friendly in three ways: appearance, communications and procedures. >>READ MORE>>
An OD-MD practice provides a steady stream of patients—and interesting challenges. Consider this model when starting out or at various career stages.
ROB Fast Fact
Americans who go online to purchase eyewear prefer to purchase from eyeglass retailers, rather than retailers who just happen to also sell eyeglasses, according to The Vision Council VisionWatch 2014 Internet Influence Report. Online eyeglass buyers prefer to use web sites operated by eyewear retailers, especially retailers that only have a presence on the web (e.g. eyebuydirect.com, framesdirect.com, coastal.com).
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to compete more effectively with online eyewear retailers.
Nine out of 10 employees say that the quality of their work has been negatively impacted by problems with their vision – and, more alarming, half admit that this is a regular occurrence, according to results from the 2015 annual Employee Perceptions of Vision Benefits survey, supported by Transitions Optical. >>READ MORE>>
The National Expert Panel (NEP) of the National Center for Children’s Vision and Eye Health (NCCVEH) at Prevent Blindness have developed specific guidelines and strategies for children’s healthy sight.
Challenge –> Solution
How do I prepare staff to better serve patients?
Your support staff can make or break your practice. From your receptionist to your pre-tester, to your opticians and contact lens technicians, the right management makes a huge difference. Here is how three ROB contributors inspire superior service to patients.
- Train New Hires to Succeed
- Strategies to Thank Staff–and Spur Them to Greatness
- Front Desk Training: Prepare Staff for Challenging Conversations
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO