New This Week
Michael A. Kling, OD, owner of Invision Optometry in San Diego, Calif., encourages practices to track key practice performance metrics and review them in weekly staff meetings. Openly sharing office finances promotes teamwork and practice growth. >>READ MORE>>
To serve the needs of low vision patients, change your office culture to embrace it. Then develop a system to handle the time needs and challenges of this specialty. >>READ MORE>
By Mindi Lewis, MA, ABOC, FNAO & Suzan Mattison, Visual Merchandiser
Help your opticians create optical displays that propel sales. Here are six winning ways to show it to sell it. >>READ MORE>>
Conducting contact lens studies lets you fit your patients with cutting edge products with distinct features and benefits. Make a practice statement about working with the latest technology
ROB Fast Fact
You have an opportunity to serve more low vision patients, results of The Vision Council’s VisionWatch 2015 Low Vision Report suggests. Some 37.4 percent of caregiver respondents say they visit an ophthalmologist for their low vision, while 16.9 percent visit an optometrist. Some 26.1 percent said they are not sure if the doctor they visit is an optometrist or an ophthalmologist, and 13.2 percent said they visit a general medical doctor or primary care physician for their low vision, while 10.8 percent visit another medical professional, and 5.9 percent have not sought medical treatment for their low vision.
Click HERE to read more on serving low vision patients, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
A top IBM Healthcare executive involved with the company’s high profile cognitive system, Watson, and a noted business consultant and author who is an expert in management and business creativity will add new dimensions to Vision Monday’s upcoming 10th annual Global Leadership Summit and its theme, “BrainStorm.” >>READ MORE>>
AOA MORE is providing support for the Meaningful Use public health objective for specialized registry reporting. To actively engage with MORE for the 2016 program year, you must register by February 29, 2016. <<READ MORE>>
Challenge –> Solution
How do I better manage my staff?
Your staff is the heart of your practice, and often the most challenging. Three ROB contributors share how they keep their employees motivated and providing patients with superior service.
- Train New Hires to Succeed
- Staff Accountability: Three Steps that Get Things Done
- Nine Keys to Managing Millennial Employees
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO