ROB Archives

Feb. 24, 2016

New This Week

To Engage Staff, Share How You Are Doing

Michael A. Kling, OD, owner of Invision Optometry in San Diego, Calif., encourages practices to track key practice performance metrics and review them in weekly staff meetings. Openly sharing office finances promotes teamwork and practice growth. >>READ MORE>>

Medical Eyecare

Turn Low Vision Care into a Practice Builder

By Steven Faith, OD

To serve the needs of low vision patients, change your office culture to embrace it. Then develop a system to handle the time needs and challenges of this specialty.  >>READ MORE>

Frames

Optical Displays: Six Ideas to Boost Sales

Left: Mindi Lewis, MA, ABOC, FNAO

Right: Suzan Mattison, Visual Merchandiser

By Mindi Lewis, MA, ABOC, FNAO & Suzan Mattison, Visual Merchandiser
Help your opticians create optical displays that propel sales. Here are six winning ways to show it to sell it.  >>READ MORE>>

Contact Lenses

Enhance Your Practice Brand with CL Studies

Conducting contact lens studies lets you fit your patients with cutting edge products with distinct features and benefits. Make a practice statement about working with the latest technology

.  >>READ MORE>>


 

ROB Fast Fact

Market Opportunity: Serve More Low Vision Patients

You have an opportunity to serve more low vision patients, results of The Vision Council’s VisionWatch 2015 Low Vision Report suggests. Some 37.4 percent of caregiver respondents say they visit an ophthalmologist for their low vision, while 16.9 percent visit an optometrist. Some 26.1 percent said they are not sure if the doctor they visit is an optometrist or an ophthalmologist, and 13.2 percent said they visit a general medical doctor or primary care physician for their low vision, while 10.8 percent visit another medical professional, and 5.9 percent have not sought medical treatment for their low vision.

Click HERE to read more on serving low vision patients, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

IBM Watson Executive and a Business Creativity Expert to Speak at VM Summit

A top IBM Healthcare executive involved with the company’s high profile cognitive system, Watson, and a noted business consultant and author who is an expert in management and business creativity will add new dimensions to Vision Monday’s upcoming 10th annual Global Leadership Summit and its theme, “BrainStorm.” >>READ MORE>>

Feb. 29 Deadline to Register for AOA MORE

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AOA MORE is providing support for the Meaningful Use public health objective for specialized registry reporting. To actively engage with MORE for the 2016 program year, you must register by February 29, 2016. <<READ MORE>>

Challenge –> Solution

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