New This Week
Increase Capture Rate with a Good Doctor-to-Staff Hand-Off
Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., believes that many practices can increase their eyewear capture rate by concentrating on always providing an effective handoff from exam room to dispensary. By explaining in specific detail your recommendation to the office staff–in front of the patient–you eliminate any confusion, and you re-emphasize to the patient the benefits they will receive. >>READ MORE>>
Contact Lenses
Overcome the Cost Barrier: Move More Patients Into Daily Replacement CLs
By Jason R. Miller, OD, MBA
Moving patients into daily replacement contact lenses increases patient comfort and eye health, but first you must persuade them that the added cost is well worth it. >>READ MORE>>
Staff Management
Train Employees to Provide Consistently Superior Service
By Elaine Happ, OD, and Melonie Carlson, CPOA
Hire employees according to baseline qualifications, then train them to maximize their potential. Good training pays off in the superior service that staff can provide. >>READ MORE>>
Office Environment
Set Your Office Environment for Your Patients
By Larry Golson, OD
A well-thought-out office environment makes patients feel comfortable and cared about—and it also can foster long-term practice loyalty. >>READ MORE>>
ROB Fast Fact
How Compliant Are One-Month Replacement Contact Lens Wearers?
Your messaging to one-month replacement contact lens wearers seems to need improvement, according to findings from Jobson Optical Research’s 2012 Contact Lens Insight Survey. One-quarter of respondents (25.1 percent) purchase six month’s worth of contact lenses at a time. The most popular modality purchased are one-month replacement (45.2 percent). Discarding and replacing contact lenses every month was recommended by 37.1 percent of respondents’ eye doctors, however only 33.8 percent of respondents said they usually change their contact lenses every month.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on improving your communication to contact lens wearers.
In Brief
Transitions Optical Releases Multicultural Initiative Report
A new report–Cultural Connections: The 2012 Multicultural Initiative Report–overviews Transitions Optical’s multicultural efforts to date, including research conducted; resources available to both eyecare professionals and culturally diverse consumers; and programs executed through partnerships with industry and cultural organizations. The initiative report also includes profiles of Transitions Optical’s Diversity Advisory Board members, who oversee all efforts and ensure they are culturally appropriate and relevant. >>READ MORE>>
Altair Launches Revamped Web Site with Enhanced Account Tools
Altair, home of such brands as Anne Klein, bebe, Revlon and Tommy Bahama, has launched a revamped AltairEyewear.com. The new site offers an easier-to-navigate design that enables users to explore the company’s portfolio of brands with individual “brand centers” that highlight each of the brand’s unique style, content and product details including a zoom feature and 360-degree views.
