New This Week
Tina McCarty, OD, FAAO, advises that a fundamental change occurs in moving from being an associate focused on care to becoming a partner with added ownership responsibilities. Special focus: How to set up a management structure. >>READ MORE>>
By Beverly Jue-Smith, OD, MBA
Effective training equips a new hire to contribute to practice growth goals–right from the start. Good hiring techniques + good training programs = win-win. >>READ MORE>>
By Adam Cmejla, CMFC
Measure billed vs. collected revenues to understand your true profit picture, then work a plan to improve your collections—a key to profitability. >>READ MORE>>
New online retailers let consumers try on eyewear online–but purchase their eyewear in your practice. Your outstanding service makes them a steady patient.
ROB Fast Fact
It might be time for a conversation with patients about contact lens comfort, findings from Jobson Optical Research’s 2014 Contact Lens Insight Survey suggest. More than eight out of ten (82.4 percent) respondents who do not currently wear contact lenses, but have worn them in the past, stopped wearing contact lenses more than three years ago. Discomfort (37.3 percent) was the most frequently stated reason that people stopped wearing their contacts.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on having the contact lens comfort conversation with patients.
Distinctive Strategies & Leadership has launched a series of one-day seminars, Navigating the Path to a Practice of Distinction, which will run throughout 2015.
Challenge –> Solution
How do I improve billing and coding procedures and prepare for ICD-10?
Incorrect coding can result in substantial loss of profit to your practice. Here are three ROB articles to get you on the right track, and to prepare you for the new challenges of ICD-10.
- ICD-10: Educational Resources to Get Staff on Board
- ICD-10: Get Ready to Update Coding
- Rejected Claims: Understand Why It Happened and Ensure Future Payments
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO