New This Week
Transitioning from Practice Associate to Practice Partner
Tina McCarty, OD, FAAO, advises that a fundamental change occurs in moving from being an associate focused on care to becoming a partner with added ownership responsibilities. Special focus: How to set up a management structure. >>READ MORE>>
Staff Management
Train New Hires to Succeed
By Beverly Jue-Smith, OD, MBA
Effective training equips a new hire to contribute to practice growth goals–right from the start. Good hiring techniques + good training programs = win-win. >>READ MORE>>
Finances
Billed vs. Collected Revenues: How to Measure & Improve Profits
By Adam Cmejla, CMFC
Measure billed vs. collected revenues to understand your true profit picture, then work a plan to improve your collections—a key to profitability. >>READ MORE>>
Optical Dispensary
Embrace Online Eyewear–but Capture In-House Sales
By Gina M. Wesley, OD, MS, FAAO
New online retailers let consumers try on eyewear online–but purchase their eyewear in your practice. Your outstanding service makes them a steady patient.
>>READ MORE>>
ROB Fast Fact
Why Do Your Patients Stop Wearing Contact Lenses?
It might be time for a conversation with patients about contact lens comfort, findings from Jobson Optical Research’s 2014 Contact Lens Insight Survey suggest. More than eight out of ten (82.4 percent) respondents who do not currently wear contact lenses, but have worn them in the past, stopped wearing contact lenses more than three years ago. Discomfort (37.3 percent) was the most frequently stated reason that people stopped wearing their contacts.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on having the contact lens comfort conversation with patients.
In Brief
HOYA Vision Care Launches Online Development Training and CE
Hoya Vision Care announced the launch of Empower U, a 24-7 online training and continuing education program designed specifically to support independent eyecare practices. >>READ MORE>>
Practices of Distinction Launches 2015 Tour
Distinctive Strategies & Leadership has launched a series of one-day seminars, Navigating the Path to a Practice of Distinction, which will run throughout 2015.
<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve billing and coding procedures and prepare for ICD-10?Incorrect coding can result in substantial loss of profit to your practice. Here are three ROB articles to get you on the right track, and to prepare you for the new challenges of ICD-10.
…Practice Solution
- ICD-10: Educational Resources to Get Staff on Board
- ICD-10: Get Ready to Update Coding
- Rejected Claims: Understand Why It Happened and Ensure Future Payments
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
