New This Week
How to Make the Most of an Optometric Meeting
Ted McElroy, OD, sets goals, takes along staff and allows time to exchange ideas with colleagues when he attends an optometric meeting. Applying a strategy helps him and his staff to focus on specific areas to improve practice performance. >>READ MORE>>
Staff Management
Apply Strategies to Recruit & Retain High-Performing Employees
By Ken Krivacic, OD, MBA
Recruiting high-performing employees requires a strategic plan. Retaining them requires good management. The payoffs are stability and sustained profitability. >>READ MORE>
Diagnostic Instrumentation
Invest in a Specular Microscope to Enhance Your CL Practice
By Brad Dobson, OD
A specular microscope can effectively monitor corneal health and promote good CL compliance. Used well, it can generate revenues, too. >>READ MORE>>
Sponsored Content
Is Your EHR Vendor Holding You Hostage?
When choosing an EHR vendor, make sure patient data is securely in your hands. RevolutionEHR can help. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Tips to Sell More Prescription Sunwear
You have an opportunity to sell more prescription sunwear, findings from Jobson Optical Research’s 2015 Premium Lens MarketPulse study suggest. Thirty percent of independent ECP respondents said that just 6-10 percent of all prescription eyewear sold in the practice were prescription sunwear. Twenty-five percent reported that 11-15 percent of prescription eyewear sold were prescription sunwear, while twenty-four percent said 5 percent, or less, of all eyewear prescriptions sold were prescription sunwear. Sixteen percent said 16-20 percent of all eyewear prescriptions sold were prescription sunwear, and 5 percent said 20 percent, or more, of all prescription eyewear sold were prescription sunwear.
>>Click HERE to purchase Jobson Optical Research’s 2015 Premium Lens MarketPulse report.>>
In Brief
OD Excellence 2016 International Vision Conference Announced
OD Excellence is holding two regional conferences. The first will be held in Pittsburgh, Penn., and the second will be held in the San Francisco Bay Area in California. These educational programs are focused on bringing together the best team of educators in forums like these to make sure the doctor’s practice remains at the cutting edge. >>READ MORE>>
Optometry Cares – The AOA Foundation Announces 2016 Scholarship Recipients
Optometry Cares – The AOA Foundation, the charitable organization of the American Optometric Association (AOA), announced the winners of its 2016 scholarships.
<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better manage my staff?Your staff is the heart of your practice, and often the most challenging. Three ROB contributors share how they keep their employees motivated and providing patients with superior service.
…Practice Solution
- Train New Hires to Succeed
- Staff Accountability: Three Steps that Get Things Done
- Nine Keys to Managing Millennial Employees
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
