New This Week
Practices of Distinction, Part 2: Efficiency, Accuracy, Empathy
April Jasper, OD, FAAO, and Katie Gilbert-Spear, OD, MPH, outline the six attributes of an optometric practice that goes beyond being excellent: vision, atmosphere, service, efficiency, accuracy and empathy. (Part two in a series.)>>READ MORE >>
Finances
Annual Financial Review: Scrutinize Expenses, Fine-Tune Profits
By Rachael Click, OD
Create an annual budget based on last year’s financial successes and failures. Then fine-tune your operations to increase profitability.
>>READ MORE>>
Contact Lenses
Young Contact Lens Wearers: Make Them a Practice-Builder
By Ellie W. Hattori, OD
Educate young patients and their parents about how to wear and care for contacts–and they will stay in them comfortably long-term.
>>READ MORE>>
Doctor-Patient Relations
Patient Fitness: Steer Obese Patients Toward Fitness
By Pamela Miller, OD, FAAO, JD, DPNAP
Obesity is an epidemic–and it affects your patients’ eye health. Guiding patients in a fitness direction should be part of your treatment plan.
>>READ MORE>>
ROB Fast Fact
How Much Revenue Should an Employed OD Generate–and What Should their Compensation Be?
OD-employees do best in the South, according to Jobson Optical Research’s and Local Eye Site’s 2013 ECP Compensation Study. The average compensation for optometrist-employees overall is $107,977, but in the South the average compensation of optometrist-employees is $113,000. In the Midwest the average is $107,261 and in the West it is $104,250.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on why it’s worth questioning employed-OD salary rules of thumb.
In Brief
Vision Source Launches Redesigned Web Site
Optometric alliance Vision Source announced the launch of a redesigned and more responsive web site, designed by internet marketing company Avelient. The new web site has been designed using the latest technology, so the site is compatible with all browsers, tablets and mobile devices. In addition, the new features aim to provide visitors with an exceptional user experience through ease-of-use and informative materials.
Complimentary Local Eye Site E-Book: 2014 Online Hiring Trends Guide
A complimentary e-book, the 2014 Online Hiring Trends Guide, is now available from Local Eye Site. The e-book includes information on eyecare recruitment trends, strategic hiring methods and salary statistics and techniques for employer branding.
<<REGISTER to RECEIVE FREE E-BOOK>>
An OD’s Valentine’s Day Tale
Courtesy: Cheryl G. Murphy, OD
http://www.fb.com/drcherylgmurphy
Challenge –> Solution
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Practice Challenge…
How Can I Train Staff to Handle Challenging Patients?From patients with unrealistic expectations about their multifocal contacts to others who regret the glasses they just purchased, here are strategies for ensuring patients leave satisfied.
…Practice Solution
- Track Positive and Negative Patient Interactions with a “Banking System”
- Address Angry Patients with the L.E.A.R.N. System
- Top Reasons Patients Leave Your Practice–and What to Do About It
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
