New This Week
Aaron Lech, OD, FAAO, says that exciting new instrumentation provides a high-tech, high-touch exam, but the OD never should lose sight of the “human transaction” at the basis of the doctor-patient relationship. >>READ MORE>>
By Mary E. Boname, OD, MS, FAAO,
and Ben Fazio
A thorough needs assessment in the exam room, plus a needs checklist in the optical, puts more patients into what the doctor recommends—before they leave your practice. >>READ MORE>>
By Lorie Lippiatt, OD
Children form the core of a successful family practice. A welcoming children’s eyecare section in your office sends a family-friendly message. >>READ MORE>>
Eye fatigue from digital devices is especially common with contact lens wear. Learn simple remedies to improve CL comfort all day long.
ROB Fast Fact
Independent opticals, including those inside optometric practices, may want to step up their promotion of plano sunwear, findings from The Vision Council’s VisionWatch December 2014 Plano Sunglass Sales report suggest. For the 12 months ending in December, sales of plano sunwear in the US accounted for $150.5 million in sales at independent opticals, compared to $1,519.9 million sold at sunglass specialty stores. Drug/grocery/mass/warehouse clubs accounted for $696.3 million in plano sunwear sales, while optical chains generated $225.3 million in sales, and $159.5 million in sales were made at sporting goods stores. Some $33.1 million in sales in plano sunwear occurred at flea markets/street vendors.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on letting patients know they can purchase high-quality sunwear right in your office.
The Power Practice, a practice consulting service that strives to help OD-owners to achieve their practice growth potential, is launching a practice analytics software program designed to allow participating ODs to instantaneously review the performance of their practice. >>READ MORE>>
EyeXam, the developer of a mobile vision screening app, announced that the US Patent and Trademark Office has issued a patent for EyeXam’s self-administered vision screening method using a mobile computing device.
Challenge –> Solution
How do I improve billing and coding procedures and prepare for ICD-10?
Incorrect coding can result in substantial loss of profit to your practice. Here are three ROB articles to get you on the right track, and to prepare you for the new challenges of ICD-10.
- ICD-10: Educational Resources to Get Staff on Board
- ICD-10: Get Ready to Update Coding
- Rejected Claims: Understand Why It Happened and Ensure Future Payments
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO