ROB Archives

Feb. 11, 2015

New This Week

The High-Tech, High-Touch Exam: Keep the Patient in Mind

Aaron Lech, OD, FAAO, says that exciting new instrumentation provides a high-tech, high-touch exam, but the OD never should lose sight of the “human transaction” at the basis of the doctor-patient relationship.  >>READ MORE>>

            

Optical Dispensary

Improve Capture Rate: Conduct Patient Needs Assessment


By Mary E. Boname, OD, MS, FAAO,
and Ben Fazio
A thorough needs assessment in the exam room, plus a needs checklist in the optical, puts more patients into what the doctor recommends—before they leave your practice. >>READ MORE>>

Children’s Eyecare

Strategies to Make Children’s Eyecare a Practice Builder

img1By Lorie Lippiatt, OD
Children form the core of a successful family practice. A welcoming children’s eyecare section in your office sends a family-friendly message. >>READ MORE>>

Contact Lenses

Digital Eye Fatigue: Help CL Patients Achieve All-Day Comfort

By Ellie W. Hattori, OD

Eye fatigue from digital devices is especially common with contact lens wear. Learn simple remedies to improve CL comfort all day long.
>>READ MORE>>


 

ROB Fast Fact

How Many Plano Sunwear Sales Do Independent Opticals Lose?

Independent opticals, including those inside optometric practices, may want to step up their promotion of plano sunwear, findings from The Vision Council’s VisionWatch December 2014 Plano Sunglass Sales report suggest. For the 12 months ending in December, sales of plano sunwear in the US accounted for $150.5 million in sales at independent opticals, compared to $1,519.9 million sold at sunglass specialty stores. Drug/grocery/mass/warehouse clubs accounted for $696.3 million in plano sunwear sales, while optical chains generated $225.3 million in sales, and $159.5 million in sales were made at sporting goods stores. Some $33.1 million in sales in plano sunwear occurred at flea markets/street vendors.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on letting patients know they can purchase high-quality sunwear right in your office.

In Brief

The Power Practice Launches Practice Metrics Software Program

The Power Practice, a practice consulting service that strives to help OD-owners to achieve their practice growth potential, is launching a practice analytics software program designed to allow participating ODs to instantaneously review the performance of their practice. >>READ MORE>>

EyeXam Patents Mobile Vision Screening App & Expands Leadership Team

img1EyeXam, the developer of a mobile vision screening app, announced that the US Patent and Trademark Office has issued a patent for EyeXam’s self-administered vision screening method using a mobile computing device.
<<READ MORE>>

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