New This Week
Present a Unified Practice Message About Comprehensive Eyecare
Brian Chou, OD, FAAO, explains how his practice presents a unified message about comprehensive eyecare. The practice web site helps to educate patients and set their expectations, and staff is trained to explain the purpose of instruments used in preliminary measurements. Then, in the exam room, the doctor explains the eye health aspects of the exam. Altogether, this imparts a sense of value and increases patient cooperation in their treatment. >>READ MORE>>
Staff Management
Tie Staff Bonuses to Performance to Build a Sense of Ownership
By Troy Humphreys, OD, FAAO
Offer your patients optical products that can help to protect their eyes from the potential dangers from blue light emitted by digital devices.
>>READ MORE>
Medical Eyecare
Nine Ways to Market Your Medical Eyecare Services
By Thuy-Lan Nguyen, OD
Medical model optometry holds tremendous growth potential for your practice, so let patients know that you provide it. Here are nine ways to get the word out. >>READ MORE>>
Managed Care
CMS Fraud & Abuse Program: Are You in Compliance?
By Peter J. Cass, OD
The CMS Fraud and Abuse program sets regulatory requirements for practices—and penalties are severe for missteps. Here’s how to stay in compliance. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Sell Contact Lenses on Your Web Site
It’s worth making it easy for patients to purchase contact lenses on your practice web site, findings from The Vision Council VisionWatch 2015 Internet Influence Report suggests. When it comes to vision needs, Americans were most likely to use the internet when buying contact lenses, where 30.7 percent of recent buyers used the internet to any extent during their last contact lens purchase. Even fewer Rx eyeglass buyers (22.5 percent), plano sunglass buyers (20.9 percent) and OTC readers buyers (8.0 percent) used the internet for any assistance during their last purchase.
Click HERE to read more on making it easy for patients to do business with you, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
New Smart Glasses for Visually Impaired
NuEyes, a Southern California-based startup, is introducing lightweight, wireless, voice-activated smart glasses for the visually impaired. The glasses are designed to help those with macular degeneration, glaucoma, diabetic retinopathy, retinitis pigmentosa or other visual conditions. >>READ MORE>>
“Colourblind Memory Test” Available from What’s AppMaker
Mobile app development studio What’s AppMaker has added to its collection of mobile games with the Colourblind Memory Test Game, which it describes as “a brain-stimulating app that builds color recognition and memory skills, along with some simple mathematics.” <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better manage my staff?Your staff is the heart of your practice, and often the most challenging. Three ROB contributors share how they keep their employees motivated and providing patients with superior service.
…Practice Solution
- Train New Hires to Succeed
- Staff Accountability: Three Steps that Get Things Done
- Nine Keys to Managing Millennial Employees
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
