News Briefs Archive

Essilor Launches “Foggy Moment” Video Series

Essilor of America has launched the “Foggy Moment” video series to inform consumers about Optifog, a new technology with anti-fog properties. The three short videos, available on the Optifog USA Facebook page, portray example “foggy moments” in which fog causes people in everyday situations to make humorous, yet embarrassing errors.

“These light-hearted videos were created to show the comical side of foggy glasses, however, Essilor understands that fog can provide serious and bothersome issues for eyeglass wearers,” says Carl Bracy, senior vice president of marketing and new business, Essilor of America. “We hope the ‘Foggy Moment’ video series will entertain consumers while also informing them about the benefits of Optifog, which offer the best and most durable protection for fog-free vision.”

Each video provides a look at a “foggy moment,” such as “The Doll,” which features a mother having her “foggy moment” when the steam from a pot of hot dogs causes her eyeglasses to fog. She then mistakes a doll for a hot dog, placing it on her daughter’s plate.

Essilor will also post the videos on its Twitter and YouTube pages to allow consumers to easily view and share the videos.

For more information about lenses with Optifog, please visit Optifog.com.

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