The issues and concerns of independent ECPs take center stage as Essilor of America begins a series of independent eyecare forums. A national simulcast will take place on Oct. 16, at 6 pm PST. To participate in the simulcast, please RSVP.
The Optometry 2020 simulcast will be hosted by Howard Purcell of Essilor of America, with special guest Tim Jankowski from VSP Global. Dr. Jankowski will present highlights and answer questions about the industry study from Bain & Company that concluded the independent optometry profession faces major challenges, including competition from large national retail chains, increased consumer adoption of online purchases and desire for greater price transparency; and a shift from the personalized shopping experience toward a more efficient retail environment.
The simulcast offers an opportunity for all doctors to participate and discuss the state of the industry and to hear from their colleagues. The simulcast also provides a forum to discuss challenges and opportunities that optometrists face in the evolving independent optometric profession.
As a prelude to the forums, Essilor hosted a group of ECPs at this year’s International Vision Expo West, to provide a professional overview and generate conversations with independent optometrists. The four new forums will be held in other markets nationwide.
“Increasingly, we know that it’s imperative to understand the bigger picture of the optometric industry in this country,” says Howard Purcell, OD, and vice-president of Customer Development, Essilor of America. “We have a vested interest in gaining insight into the changing dynamics of the industry, and we believe the time is now to generate conversations with the doctors who are on the frontline of these changes. We had some terrific conversations about these topics at VEW, and we look forward to hearing more from ECPs.”
At the completion of the forums, Essilor will share a compilation of findings generated through discussions and input from ECPs nationwide.
The forum will stream live on www.optometry2020.com on October 16. To view the simulcast, please RSVP.
