News Briefs Archive

Essilor Expands Consumer Advertising for Varilux Lenses

Sept. 23, 2015

Essilor of America is extending consumer advertising efforts for Varilux lenses to print publications. The new Varilux lenses full-page print ad will start this fall, and appear in six consumer magazines: Food and Wine, Fortune, Golf, More, Sports Illustrated and Sunset.

To assist eyecare professionals in leveraging these consumer advertisements, Essilor will also distribute Varilux lens merchandising kits that include point-of-purchase materials to be displayed in practices.

“We want to show people who are dealing with presbyopia that there is a solution to their vision issues, and that they have a choice when it comes to their lenses,” says Lauri Crawford, senior vice-president of marketing, Essilor of America. “The new print placements will further extend the Varilux brand, reaching even more consumers, and directing them to find a local ECP.”

Essilor has led the way in research and development, making Varilux lenses the most recognized progressive lens brand in the industry. “Varilux lenses are the only progressive lens brand with lenses designed using W.A.V.E. Technology to give patients sharp vision and smooth transitions at any distance,” Essilor notes.

ECPs interested in receiving a merchandising kit should contact their Essilor Sales Consultant. For more information on Varilux lenses, visit http://www.varilux.com.

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