News Briefs Archive

Essilor and Airwear Declare it “Four Eyes Week”

Airwear lenses, Essilor’s brand of light, environmentally friendly polycarbonate lenses, is declaring this week “Four Eyes Pride Week,” to encourage consumers to wear their eyeglasses with pride! To kick off the celebration, Essilor and Airwear have partnered with iconic artist and healthy vision advocate Mary Engelbreit to ask fans to change their Facebook profile picture during the week to one of themselves wearing eyeglasses.

During “Four Eyes Pride Week” and throughout the entire month of September, Airwear and Engelbreit are also asking parents to visit Facebook.com/AirwearLenses to enter the “Breit Eyes” contest. By submitting a photo of their child being “lighter, safer or greener” while wearing eyeglasses, parents have a chance to win one-of-a-kind prizes from Mary Engelbreit. One grand prize winner will receive an original sketch by Engelbreit in the likeness of the child in the winning photo, plus a trip to tour Engelbreit’s St. Louis studio. One runner up will receive a collection of children’s books authored and signed by Engelbreit

Like her most beloved and bespectacled character, Ann Estelle, Engelbreit herself got eyeglasses as a young girl and attributes her beginning in art to being able to see details of the world around her clearly for the first time. Engelbreit, who is now presbyopic, is an advocate for healthy vision and yearly eye exams. “I was in second grade, loved to read, and was holding the books up so close that my parents knew it was time for glasses. Once I put on my first pair of glasses, I noticed new things.”

Entrants can submit an original photo of their child being “lighter, safer or greener” while wearing eyeglasses by visiting  Facebook.com/AirwearLenses and clicking on the “Breit Eyes” contest tab. The contest begins on Sept. 1 and ends on Sept. 30 and is open to U.S. residents who are 18 years of age or older. The “Breit Eyes” contest will also be featured in an upcoming edition of the popular DailyCandy Kids dedicated e-mail newsletter, scheduled to run Sept. 7. SocialMoms, the online network for social media savvy moms, will also host a Tweet-a-Thon to promote the contest from Sept. 1-30, and later, IWearYourShirt.com, a company that creates social media content to build buzz around brands, will feature Airwear on Dec. 1.

For more information about “Four Eyes Pride Week” and the “Breit Eyes” Facebook contest, including the official rules: Facebook.com/AirwearLenses or LighterSaferGreener.com. For more information about Mary EngelbreitMaryEngelbreit.com or Facebook.com/MaryEngelbreit.

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