News Briefs Archive

Embassy Creations and HOYA to Distribute NFL Frames to Independent ECPs

Embassy Creations is partnering with HOYA Vision Care to Distribute NFL frames to independent ECPs under an exclusive arrangement featuring HOYA Lenses. Embassy Creations is the sole distributor of NFL optical goods through Siskiyou Gifts, the licensee of all NFL brands for RX eyewear.

Through the arrangement, Embassy will work exclusively with HOYA to bring NFL team branded eyewear featuring HOYA lenses to independent ECPs. “Once again we are excited to provide independent eyecare providers an opportunity to differentiate themselves with an exclusive opportunity to align with one of the most popular brands, the NFL,” says Barney Dougher, president of HOYA Vision Care North America.

Independent practices will be able to purchase frame kits to show to their patients from HOYA. The initial six-piece kit will be a line of frames for boys in two styles, two sizes and three colors. All 32 NFL team logos are available. Frames will be personalized to the patient’s order by Embassy Creations and sent only to an approved HOYA laboratory for lenses and finishing.

HOYA  Phoenix and polycarbonate are the recommended materials. Special packages and pricing will be made available through HOYA for Phoenix materials as it has proven to be the lightest, most durable and most scratch resistant lens material on the market–perfect for withstanding the everyday wear and tear boys can dish out.

“As a family owned and operated business, we are happy to find a partner in HOYA  that will help us bring to market special frame lines that will help other local and family driven businesses in independent eyecare,” stated Rich Caruso, President of Embassy Creations, he continued, “Working with the NFL, and soon to come the MLB, NCAA and NHL, will bring a powerful branding opportunity to independent practices in a smart way that offers hundreds of frame choices with only a minimal investment in inventory.”

HOYA Territory Sales Managers can take orders for NFL frame kits. In addition, new developments will be posted to HOYA’s ECP and consumer Facebook pages.

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