Oct. 4, 2017
Ed King, a retail expert and co-founder of High Street, a Retail Experience Collective, urges ECPs to study how Amazon makes shopping “frictionless” and then apply learnings to optical retailing. In an excerpt from VM’s “Minding the Store” event held at Vision Expo West 2017, King notes that Amazon is more than defining online retailing; it is rewriting how bricks’n’mortar retailers can leverage their physical advantage and offer a tactile, visceral shopping experience.
REMOVE FRICTION. Create a seamless patient experience, removing inconveniences like tedious intake details, long wait times and a confusion or lengthy payment processes.
CREATE AN EXPERIENCE. Offer an interactive experience with a high level of customer service, so patients are provided with a shopping environment that can’t be replicated online.
PRIME YOUR PRACTICE FOR GENERATION Z. Seventy-seven percent of adolescents and teens, who comprise Generation Z, say they prefer the brick and mortar experience to online shopping. Make the most of that opportunity by including styles and displays with them in mind.
Ed King is the co-founder of HighStreet, a retail experience collective.