Dispensary Viewpoint

Elements of a Successful Trunk Show

Evan Kestenbaum, MBA, of Optix Family Eyecare Center in Plainview, NY, believes that a successful trunk show should feature a top-selling brand with name recognition. Display that brand in abundance and enlist a frames rep to help present it. Use social media to attract existing and new customers. Specials and a gift with purchase also drive sales. When the trunk show is over, he says, measure the success of the event–to help you plan for the next one.

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