You have an opportunity to educate and sell more sunglasses for action sports, findings from the The Vision Council’s 2014 VisionWatch Action Sports Sunglass Report suggest. Less than 13 percent of respondents said they had purchased sunglasses or goggles specifically to be used for action sports activities. Younger respondents and male respondents were more likely than older respondents and females to have ever purchased action sports sunglasses. Fifteen percent of younger adults and 18.6 percent of men had purchased action sports sunglasses while only 10.4 percent of older adults and 8.4 percent of women had.
The Lifestyle History often takes a backseat to the Demographic and Medical Histories. But it’s the Lifestyle History that often makes the largest difference in improving the quality of the patient’s life. The Lifestyle History contains information that can help us make sure we are meeting all of the needs of the patients in our chairs.
Looking at the results of The Vision Council’s 2014 VisionWatch Action Sports Sunglass Report, we need to focus on sunglasses for action sports. Let’s start by asking a question about your current Lifestyle History. Does your Lifestyle History identify patients who need sunglasses for action sports?
Here’s an example of three questions you could add to your Lifestyle History to help you meet the needs of more patients.
STEP 1: Your action plan today is to review your Lifestyle History and make sure it is addressing Action Sports and Outdoor Activities.
STEP 2: The next step is to make sure you have systems in your practice created for each answer. For example, there are many different options for patients who enjoy shooting. And those options vary based on time of day, light conditions and target selection. Work with your optical staff to create the protocols for handing patients who check any of the activities listed above.