Barbara L. Wright, CID, of Barbara Wright Designs, describes how she designed and created a concept-based eyecare office and optical dispensary for Dr. Robert Alongi of Gurnee Eyecare in Gurnee, Ill. In an office walk-through, Barbara shows how important it is to make a good first impression with a cohesive design and rich-looking materials. Key design elements: Specially created areas for high-end and mid-priced eyewear; a separate area for picking up eyewear, so as not to interrupt presentations at styling tables; and a dedicated area for contact lens dispensing and care instruction.