New This Week
Re-Thinking the Exam Lane
Andrew Fader,
of Eye Designs, demonstrates how new approaches to exam room design can enhance patient engagement, ease physical strain on the doctor, and also pre-set the patient to purchase with selective product showcasing. >>READ MORE>>
Frames
Winter Promotions: Five Ways to Kick Up Optical Sales
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
Don’t let revenues cool off in the winter months. See how effective seasonal promotions can stimulate exams and optical sales.
>>READ MORE>
Staff Management
Nine Keys to Managing Millennial Employees
By Thuy-Lan Nguyen, OD
Effectively managing Millennials requires a new approach to training, motivating and rewarding employees. Build a dynamic staff with nine key strategies. >>READ MORE>>
SPONSORED CONTENT
Help Patients “See” the Difference with DAILIES®AquaComfort Plus®
By April L. Jasper, OD, FAAOA contact lens like DAILIES® AquaComfort Plus® means the difference between a contact lens your patients find unbearable by 3 p.m. and one they can wear comfortably every day until the moment they are ready to go to bed. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Key in to Specific Activities to Sell More Sports Sunwear
You have an opportunity to educate patients about the benefits of sunwear designed especially for sports, findings from the 2015 Vision Council Sports Sunglass Report suggest. Less than 15 percent of respondents said they had purchased sunglasses or goggles specifically to be used for sports activities. Younger respondents and male respondents were more likely than older respondents and females to have ever purchased sports sunglasses. Nearly 20 percent of younger adults and 22.1 percent of men had purchased sports sunglasses, while only 10.1 percent of older adults and 8.1 percent of women had.
Click HERE to read more on selling sports sunwear to patients from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
CareCredit Provides $25,000 Grant to Optometry Cares
CareCredit’s Caring Communities Program has made a $25,000 grant to Optometry Cares – The AOA Foundation’s InfantSEE program. This marks the fourth consecutive year CareCredit, a health wellness and beauty credit card, has contributed to InfantSEE. >>READ MORE>>
Prevent Blindness Gives Tips for Purchasing Safe Toys & Gifts for Children
Prevent Blindness is offering tips to help make sure all gifts are safe, especially those intended for children as the U.S. Consumer Product Safety Commission (CPSC) estimated in 2013 that hospital emergency rooms across the country treated 265,700 toy-related injuries compared to 265,000 the previous year. <<READ MORE>>
Challenge –> Solution
-
Practice Challenge…
How do I effectively measure the profitability of my practice?Effective use of practice metrics enables you to dependably measure your practice profitability. Here is how three contributors recommend measuring your practice’s profits and growth.
…Practice Solution
- Billed vs. Collected Revenues: How to Measure & Improve Profits
- Metrics to Manage By: How to Calculate Chair Cost per Exam
- Use EHR to Track Key Performance Benchmarks
Recent Articles of Note
-
Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
