ROB Archives

Dec. 7, 2016

New This Week

Build Multiple Sales with Deluxe Eyeglass Cases

Barry E. Santini of Long Island Opticians utilizes deluxe eyewear cases to make multiple sales and build value with customers. Multi-pair travel cases help customers to build an “eyewear wardrobe” that goes with them on vacations, business trips and to second homes. >>READ MORE>>

Staff Management

Eight Ways to Maximize Staff Productivity


By Thuy-Lan Nguyen, OD
 

Staff hours are costly, so carefully structure staff tasks to boost profitability and eliminate time drains. Here are eight ways to increase profits without hiring a single new staff member. 
>>READ MORE>

Medical Eyecare

Capture a Prime Growth Opportunity with a Low Vision Center of Excellence


By Maria Richman, OD, FAAO
 

With glaucoma and macular degeneration on the rise in our aging society, ODs have growing opportunities to serve low-vision needs. Create a center of excellence in low vision, and get the word out that you specialize in this growing specialty.  >>READ MORE>

Sponsored Content

New ‘Reminder’ Technology Drives Contact Lens Reorders Back to Rosin Eyecare


By Vision Monday dba staff

 

Remind your patients to purchase their contact lenses from you with technology from Opti-Port’s CLX System. >>READ MORE>>

ROB Fast Fact

Growth Opportunity: Emphasize the Value of Annual Exams


Seventy-nine percent of Americans don’t know diabetic eye diseases have no visible symptoms, and more than half do not know comprehensive eye exams can detect diabetes, according to the 2016 American Eye-Q Survey conducted by the American Optometric Association (AOA).

Click HERE for guidance on how to best to educate patients about why they should have an annual eye exam from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

Alcon Introduces AIR OPTIX Plus HydraGlyde Monthly CLs

Alcon is introducing new Air Optix plus HydraGlyde monthly replacement contact lenses for patients who use extended wear contact lenses. >>READ MORE>>

 

Available Online: ASCO Cultural Competency Studies

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The Association of Schools and Colleges of Optometry’s (ASCO) Diversity and Cultural Competency Committee (DCCC) have announced their Case Studies in Cultural Competency is available online. >>READ MORE>>

 

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