New This Week
Build Multiple Sales with Deluxe Eyeglass Cases
Barry E. Santini of Long Island Opticians utilizes deluxe eyewear cases to make multiple sales and build value with customers. Multi-pair travel cases help customers to build an “eyewear wardrobe” that goes with them on vacations, business trips and to second homes. >>READ MORE>>
Staff Management
Eight Ways to Maximize Staff Productivity
Staff hours are costly, so carefully structure staff tasks to boost profitability and eliminate time drains. Here are eight ways to increase profits without hiring a single new staff member.
>>READ MORE>
Medical Eyecare
Capture a Prime Growth Opportunity with a Low Vision Center of Excellence
With glaucoma and macular degeneration on the rise in our aging society, ODs have growing opportunities to serve low-vision needs. Create a center of excellence in low vision, and get the word out that you specialize in this growing specialty. >>READ MORE>
Sponsored Content
New ‘Reminder’ Technology Drives Contact Lens Reorders Back to Rosin Eyecare
Remind your patients to purchase their contact lenses from you with technology from Opti-Port’s CLX System. >>READ MORE>>
ROB Fast Fact
Growth Opportunity: Emphasize the Value of Annual Exams
Seventy-nine percent of Americans don’t know diabetic eye diseases have no visible symptoms, and more than half do not know comprehensive eye exams can detect diabetes, according to the 2016 American Eye-Q Survey conducted by the American Optometric Association (AOA).
Click HERE for guidance on how to best to educate patients about why they should have an annual eye exam from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Alcon Introduces AIR OPTIX Plus HydraGlyde Monthly CLs
Alcon is introducing new Air Optix plus HydraGlyde monthly replacement contact lenses for patients who use extended wear contact lenses. >>READ MORE>>
Available Online: ASCO Cultural Competency Studies
The Association of Schools and Colleges of Optometry’s (ASCO) Diversity and Cultural Competency Committee (DCCC) have announced their Case Studies in Cultural Competency is available online. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I make the best use of my EHR?Electronic health records are an essential practice tool. Here is how three contributors advise optimizing your EHR system to best serve patients and practice profitability.
…Practice Solution
- Three Ways to Enhance Patient Care with EHR Software
- Choose the Right EHR System to Grow Your Practice
- Can You Make Your EHR More User-Friendly for Patients?
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO