New This Week
Developing a Medical Optometric Practice
Madeline Romeu, OD, developed a medically based optometric practice over 30 years by making the eye health of her patients her primary concern. She recommends that ODs acquire additional clinical skills and also be able to effectively explain to patients the risks of eye conditions and diseases and the importance of a healthy eye exam.
>>READ MORE >>
Marketing
Patient Satisfaction Surveys: Measure to Improve!
By Ken Krivacic, OD, MBA
Patient satisfaction surveys reveal what patients really think of your practice–and show you areas for improvement. New online tools make surveys a snap. >>READ MORE>>
Contact Lenses
Promote Annual CL Sales–But Capture All CL Sales
By Justin Bazan, OD
Annual supply contact lens sales benefit patients and practices alike, but don’t miss out on capturing CL sales to patients who prefer to purchase otherwise. >>READ MORE>>
Ophthalmic Lenses
Life in Color: Providing Lenses for Color Deficiency is a Valued Service
By Robert S. Christensen, OD
Patients with deficient color vision now can be helped with specialty lenses. Here is how to make this new option a practice-builder.
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ROB Fast Fact
Ophthalmic Frame Sales: How Much Do Independents Capture?
For independent ODs, there is room for growth in the US ophthalmic frame market, according to The Vision Council’s October 2013 Vision Care Market Quarterly Overview. Independent practices with three or fewer locations accounted for 50.8 percent of the $8.85 billion US ophthalmic frame market. Optical chains such as LensCrafters, Pearle and EyeMasters accounted for 27.8 percent while mass merchants like WalMart, Target and Costco accounted for 11.2 percent and 4.5 percent stemmed from department stores.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on improving your capture rate.
In Brief
ABB OPTICAL GROUP Expands Line of Custom Soft Contact Lenses
ABB OPTICAL GROUP is now offering its customers two new custom soft contact lens product lines. Customers can now order through the ABB OPTICAL GROUP specialty contact lens department the full line of SynergEyes Inc. products and BioColors from ORION Vision Group.
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Vision Care Institute Debuts Clinical Grading Scales App
The Vision Care Institute has launched a Clinical Grading Scales App, an educational tool designed to help practitioners assess the severity and evaluate the progression of complications associated with contact lens wear. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How Can I Improve Patient Recall?The key to being more profitable—without adding one additional patient—is increasing frequency of visits. Here are three proven success strategies from Review of Optometric Business Contributors.
…Practice Solution
- Effective Patient Recall: Create Urgency and Make Scheduling Convenient
- The Relentless OD: Which Recall and Rescheduling Methods Work?
- Automated Recall Drives Practice Growth
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
