ROB Archives

Dec. 3, 2014

New This Week

Kids and Contact Lenses: How Young?

Linda Chous, OD, defines two success factors—motivation and responsibility–in fitting children with contact lenses. Discuss these issues with young patients, with parents in the room.
>>READ MORE>>

Practice Metrics

Metrics to Manage By: Revenue per Patient & Revenue per Staff Hour


By Thomas F. Steiner, Director of Market Research, ROB
Manage effectively by tracking critical practice performance metrics. Begin with the most important ones.  >>READ MORE>>

Office Environment

Storyboard the Patient Experience: Time Savings = Profit Gain

img1By Ken Krivacic, OD, MBA
Improve office procedures by analyzing the patient experience–visually. Engage your entire staff in this process.
>>READ MORE>>

Ophthalmic Lenses

Personalized Lenses: Practice-Differentiator

By Kathleen M. Andersen, OD

Personalized lenses are a high-tech, high-performance tool to delight your patients.  >>READ MORE>>

 

ROB Fast Fact

What Materials Sell Best in Children’s Eyewear?

Frames and lenses offering superior durability seem to be on the increase in sales of children’s eyewear, findings from Jobson Optical Research’s Selling Eyewear To Children report suggest. Some 65 percent of respondents said total children’s frame dollar sales volume attributed to plastic frames increased versus five years ago, while 50 percent said frame dollar sales volume attributed to metal frames stayed the same over the same time period.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to emphasize durability and value in children’s eyewear.

In Brief

Opti-Port Releases Updated CL Management System

Opti?Port has released the latest version of its contact lens management system, CLX. The upgraded system, CLX 2.0, streamlines contact lens ordering and introduces a new inventory and return module, practice and doctor benchmarking reports, and national comparative pricing analysis.
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The Vision Council Launches Lifetime Fitness, Phase 2

img1 The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014 through January 31, 2015. This campaign focuses on readers, as well as the many lens options available to people of all ages and fitness levels, and supplements Phase 1 of the campaign, which focused on UV protection and promotion of the fashion side of eyewear. <<READ MORE>>

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