New This Week
Kids and Contact Lenses: How Young?
>>READ MORE>>
Practice Metrics
Metrics to Manage By: Revenue per Patient & Revenue per Staff Hour
By Thomas F. Steiner, Director of Market Research, ROB
Manage effectively by tracking critical practice performance metrics. Begin with the most important ones. >>READ MORE>>
Office Environment
Storyboard the Patient Experience: Time Savings = Profit Gain
By Ken Krivacic, OD, MBA
Improve office procedures by analyzing the patient experience–visually. Engage your entire staff in this process.
>>READ MORE>>
Ophthalmic Lenses
Personalized Lenses: Practice-Differentiator
Personalized lenses are a high-tech, high-performance tool to delight your patients. >>READ MORE>>
ROB Fast Fact
What Materials Sell Best in Children’s Eyewear?
Frames and lenses offering superior durability seem to be on the increase in sales of children’s eyewear, findings from Jobson Optical Research’s Selling Eyewear To Children report suggest. Some 65 percent of respondents said total children’s frame dollar sales volume attributed to plastic frames increased versus five years ago, while 50 percent said frame dollar sales volume attributed to metal frames stayed the same over the same time period.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to emphasize durability and value in children’s eyewear.
In Brief
Opti-Port Releases Updated CL Management System
Opti?Port has released the latest version of its contact lens management system, CLX. The upgraded system, CLX 2.0, streamlines contact lens ordering and introduces a new inventory and return module, practice and doctor benchmarking reports, and national comparative pricing analysis.
>>READ MORE>>
The Vision Council Launches Lifetime Fitness, Phase 2
The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014 through January 31, 2015. This campaign focuses on readers, as well as the many lens options available to people of all ages and fitness levels, and supplements Phase 1 of the campaign, which focused on UV protection and promotion of the fashion side of eyewear. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I sell advanced spectacle lens technology?Educating patients on the benefits of lens treatments such as AR and polarized sun protection is essential. Here is how three ROB contributors explain to patients the benefits of the eyewear they prescribe.
…Practice Solution
- Talk Performance in Presenting AR
- Optical Sales Booster: Talk Benefits, Not Features
- Discuss Sports and Discover Needs, Increase Revenues
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO