New This Week
What’s Old is New Again: Revisit Legacy Marketing
Gary Gerber, OD, Chief Dream Officer at The Power Practice, says that as electronic marketing proliferates, legacy marketing tools like direct mail and print advertising can cut through the clutter.
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Practice Metrics
Metrics to Manage By: How to Calculate Chair Cost per Exam
By Thomas F. Steiner, Director of Market Research, ROB
Tracking a key expense like chair cost helps you work smarter and optimize profits. >>READ MORE>>
Coding & Billing
ICD-10: Educational Resources to Get Staff on Board
By Edwin Liu, OD, and Eric White, OD
Prepare your staff to implement ICD-10 coding by next October. The payoff is better patient care and fewer costly claim denials.
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Finances
Retirement Planning Options: Staff Retention Tool
By Chad Fleming, OD, FAAO
Offering retirement savings options can make employees feel valued. >>READ MORE>>
ROB Fast Fact
Are Your Patients Satisfied With Their Contact Lens Brand?
Many of your patients could benefit from a conversation with you about other contact lens brand options, findings from Jobson Optical Research’s 2014 Contact Lens Insight Survey suggest. Some 63.7 percent of respondents said they are “very satisfied” with the brand of contact lenses they currently wear, while 27.7 percent said they are just “somewhat satisfied.” Some 4.8 percent said they are “neither satisfied or unsatisfied,” while 2.3 percent said they are “somewhat unsatisfied,” and 1.3 percent said they are “very unsatisfied” with their current brand.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on identifying patients at risk of dropping out of contact lenses.
In Brief
SynergEyes Releases Video Tutorials for Duette Progressives
SynergEyes, a producer of hybrid contact lens technology, has expanded its doctor resources with the release of eight video tutorials for Duette Progressive, a lens for astigmatic presbyopes. The videos, each a few minutes in length, are available through the “Video Tutorials” link on the homepage of synergeyes.com/professional. >>READ MORE>>
CareCredit Program Grants $25,000 to Optometry Cares
CareCredit’s Caring Communities Program has provided a $25,000 grant to the InfantSEE program, an initiative of Optometry Cares—The AOA Foundation. The health, wellness and beauty credit card created the Caring Communities Program to help more people access care and support charitable organizations in making a greater impact on the communities they serve. CareCredit has been a supporter of the InfantSEE program for three years. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I sell advanced spectacle lens technology?Educating patients on the benefits of lens treatments such as AR and polarized sun protection is essential. Here is how three ROB contributors explain to patients the benefits of the eyewear they prescribe.
…Practice Solution
- Talk Performance in Presenting AR
- Optical Sales Booster: Talk Benefits, Not Features
- Discuss Sports and Discover Needs, Increase Revenues
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
