New This Week
Offer Superior Benefits with a Professional Employment Organization
Kenneth Daniels, OD, FAAO, Dipl. ABO, recommends contracting with a Professional Employment Organization (PEO) vs. hiring an office manager–for cost savings, better benefits and accountability. Includes a checklist of what to look for in a PEO.
Doctor-Patient Relations
Develop Protocols to Handle Challenging Patient Situations
By Suzanne LaKamp, OD, FAAO
Challenging patient situations can derail your workday. Develop and rehearse ECP and staff protocols to turn tough cases into positive outcomes. Includes five common scenarios and solutions.
Co-Management
Expand Services with an In-House Cataract Surgeon
By Dave Anderson, OD
Adding a cataract surgeon to your professional team provides patients with “one-stop shopping” for surgery consults, pre- and post-op care, and eyewear. The ROI is measurable. >>READ MORE>>
Social Media
Measure ROI on Your Practice Facebook Page
By Nancy RausmanEmploy a new Facebook tool to measure if your FB practice page is generating results. If not, see how to make improvements. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Improve Your Patients’ Experiece with Toric CLs
Many of your patients see room for improvement in their toric contact lens-wearing experience, according to a recent study by SynergEyes, a provider of hybrid contact lens technology and contact lenses.
Eighty-two percent of toric wearers reveal that they frequently experience issues with their toric lenses. Of those, almost 40 percent experience issues three, or more, times per day. The issues include blurry and hazy vision, fluctuating, unstable and shifting vision, rotating lenses and discomfort.
Click HERE to read more on selling sports sunwear to patients from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
New Driving Eyewear from Zeiss
Zeiss has released a line of lenses called DriveSafe that are designed to help drivers see better in poor visual conditions. >>READ MORE>>
New Doctor-Patient Mobile Tool from DigiSight Technologies
DigiSight Technologies, Inc., introduced the Paxos portfolio of products, including a HIPAA-compliant cloud-based portal, a vision assessment smartphone application, a mobile imaging device and analytics. <<READ MORE>>
Challenge –> Solution
-
Practice Challenge…
How do I effectively measure the profitability of my practice?Effective use of practice metrics enables you to dependably measure your practice profitability. Here is how three contributors recommend measuring your practice’s profits and growth.
…Practice Solution
- Billed vs. Collected Revenues: How to Measure & Improve Profits
- Metrics to Manage By: How to Calculate Chair Cost per Exam
- Use EHR to Track Key Performance Benchmarks
Recent Articles of Note
-
Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
