ROB Archives

Dec. 14, 2016

New This Week

ODs Play a Critical Role in Genetic Eye Disease Treatment

Optometrists play a critical role in the research and treatment of genetic eye diseases in children the world over, says Samuel A. Hardage, chairman of The Vision of Children Foundation. An expanding OD partnership program offers a framework to become involved in this exciting field. >>READ MORE>>

Staff Management

Help Struggling Employees Boost their Performance


By Danny Clarke, OD,
and Joely Anderson, office manager

 

You hire the best candidates, but what is the remedy when their job performance is sub-par? Effective triage and staff mentoring can turn a poor performance into a winning one. >>READ MORE>

Marketing

Connect to Local Charities…and Your Patients


By Stuart J. Thomas, OD,

and Ellen Byrum-Goad, LDO
 

Your patients care about making a difference in our troubled world–especially at this time of year. Here are seven steps to show that you and your staff share their values. >>READ MORE>

Practice Management

Know the Essentials of an Effective Non-Compete Contract


By Pamela Miller, OD, FAAO, JD, FNAP

 

A non-compete clause can insulate your practice from a devastating loss of patients when an associate leaves you. Draw up a non-compete that is fair and legal, and make its terms clear at the time of a new hire.
>>READ MORE>>

ROB Fast Fact

Market Opportunity: Tap Into a Growing Market for Optical Goods


The market for vision care products and services has grown by 2.2 percent compared to the previous 12 months, according to The Vision Council VisionWatch 2016 third quarter Member Benefits Report. The market for vision care products and services, including all types of ECP retail locations (including independent and corporate ODs), generated $40,253.3 million in the 12 months ending in September 2016, compared to $39,385.7 million in the 12 months ending in September 2015.

Click HERE for guidance on how to best to reach prospective patients and eyewear buyers from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

New Report: How to Serve Multicultural Millennial Patients

The National Optometric Association (NOA) and Transitions Optical Inc. have released an educational paper titled “Eyes on Millennials: The Most Culturally Diverse Generation” that summarizes highlights from a “Multicultural Millennial Matters” panel that took place during the NOA’s 2016 Annual Convention in Chicago. >>READ MORE>>

AllAboutVision.com Offers Content in Spanish

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AllAboutVision.com has launched Spanish translations of some of the most popular articles in its Eye Conditions & Diseases section. >>READ MORE>>
 

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