New This Week
Utilize Online Tools for Hiring Well
Alex Slater of Local Eye Site outlines how industry-specific online hiring sites save time and money and make for more successful hires. Local Eye Site, for example, has a registry tool that matches specific opportunities with highly qualified candidates. >>READ MORE >>
Frames
Handoff to Optician: Set Up a No-Fail System
By Yoongie Min, OD
Ensure that patients get the eyewear you recommend through effective communication between OD and optician. Then measure how a successful handoff system boosts optical revenues. >>READ MORE>>
Doctor-Patient Relations
Track Positive and Negative Patient Interactions with a “Banking” System
By Brett M. Paepke, OD
Implement a banking model to track positive and negative patient interactions. Then “invest” in an improved patient experience with the results. >>READ MORE>>
Contact Lenses
One-Day, One-Month Replacement CLs: Enhance Compliance, Decrease Dropouts
By Chris Smiley, OD
One-month and one-day replacement contact lenses enhance compliance, thereby increasing comfort and limiting costly dropouts.
>>READ MORE>>
ADVERTORIAL
Create and Keep Strong Vendor Partnerships with Help from PEN
By Edwin M. Liu, OD
The companies that provide my practice with supplies like frames and contact lenses are key to our success. Without the right partners we are not able to deliver the kind of service our patients expect and deserve. Choosing the right vendors to partner with is a challenge for an independent optometrist juggling seeing patients and managing a busy practice. Fortunately, I am a member of Primary Eyecare Network (PEN), an invaluable resource in establishing and maintaining relationships with the vendors who play such an important role in my practice’s growth. Here are the ways PEN has aided my practice in its relationship with key partners.
>>READ MORE>>
ADVERTORIAL
Get Moving with Eyefinity EHR
So what does it really mean to use Eyefinity® EHR anywhere, anytime? It means you can access your patients’ data, finish exam notes, fill a patient’s prescription, or see your schedule for the next day from the comfort of your couch, on the plane, or at the beach— all securely in the cloud.
With Eyefinity® EHR, you can literally pick up your iPad®, laptop or other mobile device and start working—anywhere. No more late nights in the office or missing important events. Eyefinity EHR moves with you. >>READ MORE>>
ROB Fast Fact
What is Most Important to Your Patients When Visiting Your Office?
Time spent with you, the doctor, seems to be the make-or-break patient experience factor for many, results from focalCenter Insights’ Key Drivers of the Patient Experience suggests. Ninety-four percent of respondents rated “quality time spent with the doctor” as “somewhat important” or “very important.” Ninety-one percent rated “getting calls answered quickly” as somewhat important or very important, while 89 percent rated waiting time in the office as somewhat important or very important. Ninety-one percent rated “getting calls answered quickly” as somewhat important or very important, while 89 percent rated waiting time in the office as somewhat important or very important.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on measuring how well you provide what is most important to your patients.
In Brief
Registration Opens for the 2014 VM Global Leadership Summit
Registration is now open for the 8th annual 2014 Vision Monday Global Leadership Summit, a day-long, exclusive forum geared to senior-level executives in the retail, professional, lab and supplier sectors of the optical industry. The event, to be held at The Times Center in New York City, brings together speakers from within and outside the industry. >>READ MORE>>
HOYA Study: Patients Looking for Relief from Blue Light Over-Exposure
HOYA Vision Care recently commissioned a consumer research study to test market messaging options with eyecare patients. “Strategies for Keeping Purchases at Independent Practices: Prescribing for Blue Light Overexposure” summarizes the research findings and offers independent ECPs easy-to-implement tactics. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How Can I Dress Up My Office–Cheaply?Patients, like any consumers, want to see what’s new. That’s true of your optical inventory and the services you provide, and it’s true of the very look of your office. Here are three simple—and inexpensive—ways to give your office a new look and feel.
…Practice Solution
- Appealing Office Spaces: Feature Art by Local Artists
- Set Your Office Environment for Your Patients
- Patient Comfort: The Little Stuff Pays Off Big Time
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
