ROB Archives

Dec. 10, 2014

New This Week

Broaden Your Services By Adding an Associate

Eric M. White, OD, recently brought in an associate after practicing solo for 28 years—broadening the range of services that his practice offers patients.
>>READ MORE>>

Practice Metrics

Metrics to Manage By: How to Compute Optical Sales Capture Rate


By Thomas F. Steiner, Director of Market Research, ROB
Eyewear sales are the largest revenue source in most practices. Your optical capture rate is a key metric to know, track and manage by.  >>READ MORE>>

Medical Eyecare

Dry Eye Products Sales: Provide Convenience and Boost Compliance

img1By David I. Geffen, OD, FAAO
Dry eye is fast growing in our aging population. Meet patient needs—and improve compliance—by selling dry eye products in-office.
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Frames

FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

By Rachael Click, OD

FSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  >>READ MORE>>

Don’t Miss Out on Your Section 179 Deduction

By Jack Craven, CPA, CGMA, MBA

Section 179 of the IRS tax code lets you deduct the full price of qualifying equipment or software purchased or financed during the tax year. If you haven’t already made a deductible purchase, do so by the end of the year.
>>READ MORE>>


SPONSORED CONTENT

Six Easy Steps to Practice Success with AIR OPTIX COLORS

By April L. Jasper, OD, FAAO

As eyecare professionals, we want our patients to see their best, look their best and feel their best. For the first time, the introduction of AIR OPTIX® COLORS contact lenses offers one contact lens with a unique combination of breathability,* comfort and beauty to fully capture the exciting potential for color contact lens growth in your practice and meet the needs of your patients. >>READ MORE>>


ROB Fast Fact

Do Your Patients Have Sunglasses for Action Sports?

You have an opportunity to educate and sell more sunglasses for action sports, findings from The Vision Council’s 2014 VisionWatch Action Sports Sunglass Report suggest. Less than 13 percent of respondents said they had purchased sunglasses or goggles specifically to be used for action sports activities. Younger respondents and male respondents were more likely than older respondents and females to have ever purchased action sports sunglasses.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on using Lifestyle History questionnaires to prescribe sunwear for action sports.

In Brief

Vision Source Adds Location No. 3,000

Optometric alliance Vision Source has added its 3,000th location. The optometrist whose practice officially became the 3,000th location is Ian Benjamin Gaddie, OD, FAAO, of Louisville, Ky.
>>READ MORE>>

Finalists for the 2014 Transitions Awards Program Announced

img1Transitions Optical has named the finalists for its annual Transitions Awards program, which recognizes optical labs, optical retailers and independent eyecare professionals for their year-long commitment to promoting eye health and photochromic lenses. The finalists will be honored during Transitions Academy, held January 25-28 at Disney’s Contemporary Resort in Orlando, Fla. <<READ MORE>>

Challenge –> Solution

Recent Articles of Note

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