New This Week
By Thomas F. Steiner, Director of Market Research, ROB
Eyewear sales are the largest revenue source in most practices. Your optical capture rate is a key metric to know, track and manage by. >>READ MORE>>
By David I. Geffen, OD, FAAO
Dry eye is fast growing in our aging population. Meet patient needs—and improve compliance—by selling dry eye products in-office.
FSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical. >>READ MORE>>
Section 179 of the IRS tax code lets you deduct the full price of qualifying equipment or software purchased or financed during the tax year. If you haven’t already made a deductible purchase, do so by the end of the year.
As eyecare professionals, we want our patients to see their best, look their best and feel their best. For the first time, the introduction of AIR OPTIX® COLORS contact lenses offers one contact lens with a unique combination of breathability,* comfort and beauty to fully capture the exciting potential for color contact lens growth in your practice and meet the needs of your patients. >>READ MORE>>
ROB Fast Fact
You have an opportunity to educate and sell more sunglasses for action sports, findings from The Vision Council’s 2014 VisionWatch Action Sports Sunglass Report suggest. Less than 13 percent of respondents said they had purchased sunglasses or goggles specifically to be used for action sports activities. Younger respondents and male respondents were more likely than older respondents and females to have ever purchased action sports sunglasses.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on using Lifestyle History questionnaires to prescribe sunwear for action sports.
Optometric alliance Vision Source has added its 3,000th location. The optometrist whose practice officially became the 3,000th location is Ian Benjamin Gaddie, OD, FAAO, of Louisville, Ky.
Transitions Optical has named the finalists for its annual Transitions Awards program, which recognizes optical labs, optical retailers and independent eyecare professionals for their year-long commitment to promoting eye health and photochromic lenses. The finalists will be honored during Transitions Academy, held January 25-28 at Disney’s Contemporary Resort in Orlando, Fla. <<READ MORE>>
Challenge –> Solution
How do I sell advanced spectacle lens technology?
Educating patients on the benefits of lens treatments such as AR and polarized sun protection is essential. Here is how three ROB contributors explain to patients the benefits of the eyewear they prescribe.
- Talk Performance in Presenting AR
- Optical Sales Booster: Talk Benefits, Not Features
- Discuss Sports and Discover Needs, Increase Revenues
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO