Practice Management

COVID-19 Practice Survival Center: Help from ROB & Beyond–Updated Weekly

A compendium of articles, updated weekly, from Review of Optometric Business and other Jobson publications, along with resources from industry partners, and additional information from the world beyond, to get your practice through the pandemic.

How Other Practices Are Managing the Crisis
3 Business Lessons I Have Learned from the COVID Crisis
By Clint Taylor, OD
No one could have been completely prepared for COVID-19. It seemed to come out of nowhere, things have changed quickly, and the situation continues to evolve. Along the way, we have all learned lessons – sometimes the hard way. Here are some of the lessons I’ve learned from trying to steer my practice through a pandemic. >>READ MORE>>

Go-To Web Sites

American Optometric Association (AOA)

Small Business Administration (SBA) Loans


Paycheck Protection Program (PPP)

Federal Register (COVID-19 Telehealth Program)

Centers for Disease Control (CDC)

Association of Schools and Colleges of Optometry (ASCO)

The Vision Council

American Banker Association

Ohio Optometric Association

Guidance on In-Person Eye Care During COVID-19 that the OOA developed at the request of state leaders

AOA Optometry Practice Reactivation Preparedness Guide

Centers for Medicare & Medicaid Services (CMS) Recommendations Re-opening Facilities to Provide Non-emergent Non-COVID-19 Healthcare: Phase I

The “Opening Up America Again” Plan

7 Ways My Practice Reformulated Its Strategy to Return to Profitability
By Brian O’Donnell, OD
The practice closures of the spring continue to put stress on owners to end the year profitably. Here are the key changes that have greatly helped our progress, and allowed our office to get back on track. >>READ MORE>>

Sponsored Content
How to Leverage Increased Focus on Health with Silicone Hydrogel 1-Day Contact Lenses
By Lee Ann Hoven, OD
As practices continue to ramp up amid patient concerns about health and preventative care, I increasingly recommend the use of silicone hydrogel 1-day contact lenses. Here is the contact lens providing a safe, comfortable visual solution for patients while helping me build my practice. >>READ MORE>>

4 Common Pandemic Exam Room Questions–& How I’m Responding
By Dave Anderson, OD
The pandemic has brought with it a slew of anxieties. Some of those anxieties may be expressed to you in the exam room in the form of questions. Here are four questions that are coming up frequently in my exam room, and how I respond to the patient to provide solutions. >>READ MORE>>

Sponsored Content
The Buyer That Delivered My Dream Work Life–& Is Helping Us Withstand COVID
By Joseph Smay, OD
Your practice is precious to you both as an investment and as the product of a life’s work serving patients. When it comes time to sell–and you know you want to continue practicing–you need a buyer that understands where you’re coming from. Here is how I found a buyer who offers both a high-quality work life and strong support in a crisis.>>READ MORE>>

3 Strategies We Are Implementing to End 2020 Profitably
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD
It’s been a hard year both emotionally and financially, but that’s no reason it can’t end profitably. Here are the strategies we are employing to make sure our practice is financially sound and growing again by the New Year. >>READ MORE>>

Marketing During a Pandemic: The Instagram Posts & Strategy That is Generating Patients
By Aaron Neufeld, OD, FAAO
A long-running pandemic can be a hard time to market any business, an optometric practice included. Here is how my practice is doing it, so our patients keep us top of mind, returning to our office for care and referring others. >>READ MORE>>

Sponsored Content
PPE: Top Questions, Concerns & Insights from Your Peers
By Sally M. Dillehay, OD, EdD: The pandemic has presented many questions to ODs, including how best to incorporate Personal Protective Equipment (PPE) into our practices. I recently sat down with a group of eyecare leaders to discuss challenges and best practices to not just survive, but thrive during these uncertain times, including the best way to manage PPE. >>READ MORE>>

2021: My Practice Plans & Goals to Strengthen Care & Profitability
By Susan Resnick, OD, FAAO, FSLS
Next year the country will hopefully begin to return to normalcy following the pandemic. It could be a time that holds great opportunity for small businesses, including optometric practices. Here are the plans I am putting into place with my practice partners to provide even better care and become even more profitable.>>READ MORE>>

Sponsored Content
Secret to Thriving During a Pandemic: The Extra Help That’s Making a Huge Difference
By Bryan Heitmeyer, OD, Georgiann Jensen, OD, and Michel Maiers, OD: COVID-19 has posed the greatest challenge to optometric practices in at least a generation. Fortunately, with the right support from industry partners, many optometrists have been able to continue flourishing, despite the difficulties. Three ODs recently shared with Review of Optometric Business how they are managing to thrive, including the business relationship that has made all the difference for them. >>READ MORE>>

Cold Start Lessons: Differentiation is Everything
As practices continue to recover from the COVID-19 shutdowns, differentiation of the practice brand is becoming a way to gain an advantage over competitors. In a webinar sponsored by neurolens and Review of Optometric Business, Melissa Richard, OD, MS, and Michelle Ahumada, OD, share how they identified the qualities that make their cold-start practices unique, and how they are leveraging those distinctive traits to better serve patients with forward-thinking products like neurolens. >>WATCH WEBINAR>>

4 Ways We Encourage Appointment Bookings
By Ian G. Whipple, OD
We are inundated with frightening news about the easy transmission, and sometimes deadly consequences, of COVID-19. It’s no wonder then that some patients may put off care, including delaying annual eye exams. Here is how my practice is reassuring patients that it’s safe to visit us. >>READ MORE>>

Signs Your Staff Needs a Mid-Pandemic Morale Boost–and How to Do It
By Michael Kling, OD
We’re nearing the six-month mark of the pandemic in the U.S., and it’s no wonder many of us have hit what some have called a “pandemic wall.” With crisis fatigue setting in, your staff may need a morale boost. Here are signs morale is flagging, and some of the ways I keep my employees’ spirits up so they are primed to provide the best care possible to our patients. >>READ MORE>>

CL Fitting & Wear During COVID: Educating & Keeping Patients Safe
By Melissa Barnett, OD, FAAO, FSLS, FBCLA
During the pandemic, patients may want to wear contact lenses more than ever since face masks fog up glasses. There also is the advantage over glasses of improved peripheral vision with contact lenses. You can still safely fit patients in contacts, if you take the proper precautions in your practice, and take the time to educate patients about hygienic lens handling and cleaning. Here is how to do that. >>READ MORE>>

Sponsored Content
New Anti-Fog Lens that Solves a Huge Patient Problem
By Eli Ben-Moshe, OD
Mask-wearing is an important precaution to prevent the spread of COVID-19, but what does a person do when their glasses get so fogged up with their mask on that they can’t see? Here is the new spectacle lens that is improving my patients’ lives as they participate in the efforts to reduce the spread of the virus by wearing masks. >>READ MORE>>

3 Keys to Thriving in the New Work Environment Created by COVID-19
By Cheryl G. Murphy, OD
As eyecare professionals gradually return to fuller schedules, it would be an understatement to say our work has changed. Handshakes have been eliminated, sanitization of all surfaces patients encounter is a must and personal protective equipment is worn by doctors and patients continuously. Here are three actions to take to successfully adapt to these major changes.>>READ MORE>>

Back-to-School Marketing: Reaching Out to Families, Even In a Year Like This
By Maria Sampalis, OD
“Back to school” may mean something different than in previous years. It may mean continuing to learn from home, or it may mean young people spending half of their time at home and half in the physical classroom. Whatever the case, your young patients’ eye health and visual needs still need attention. Here is how my practice is reaching out to families to remind them of the importance of keeping their child’s annual eye exam, even in a year like this. >>READ MORE>>

Reopening Report Card: Maintaining Safety, Efficiency & Profitability
By Jennifer L. Stewart, OD
The pandemic has required our practices to implement new safety protocols, including social distancing and enhanced sterilization, that are essential, but also can negatively impact efficiency and profitability. Here is how my practice is keeping patients and staff safe while maintaining a smooth patient flow and strong per-patient revenue. >>READ MORE>>

3 Ways to Exceed Patient Expectations During a Pandemic
By Clint Taylor, OD
Exceeding patient expectations should always be our goal as practice owners, even during a pandemic. Here are a few of the ways we are continuing to do that. >>READ MORE>>

6 Strategies We Are Using to Recoup Lost Revenues
By Brian O’Donnell, OD
The shutdowns of the spring due to the COVID-19 pandemic had a significant impact on practice finances. Many of us are far behind where we had projected our practices would be financially by this time in 2020. Here are the strategies that we have employed to increase our financial resilience and recoup what was lost. >>READ MORE>>

Video: Looking for a Job in a Pandemic: How I Found an Even Better Associate Position
Suzanne LaKamp Adkins, OD, FAAO, shares how she improved her professional trajectory after experiencing a job loss during the pandemic, including the strategy and resources that led to attaining her ideal position as an associate OD focused on medical eyecare. >>READ MORE>>

Our Office Space Expansion & How It Is Aiding Us During a Pandemic
By Nathan Bonilla-Warford, OD, FAAO, FCOVD
When our lease was up on our old space, we realized we had an opportunity to expand space and services. Here is how we enlarged our office space, and what that additional space has meant to the care we can provide and our profitability, and how it is helping us through the current challenges of social distancing. >>READ MORE>>

COVID Coping: How Making Staff Part of Your Inner Circle Can Help
By Pamela Miller, OD, FAAO, JD, FNAP
If you are like most of us, you have pretty much reached the end of your rope with the ongoing pandemic, and tied a knot just to continue hanging on. One of the elements that makes it easier is when we work with our staff as part of our inner circle. Here is how I have created an engaged staff that is working with me to manage the crisis. >>READ MORE>>

How to Track Metrics to Achieve a Strong Shutdown Recovery
By Michael Kling, OD
Practice closures due to the coronavirus wreaked havoc on all of our practices. One of the keys to a strong recovery will be careful tracking of practice metrics. Here is my practice’s approach to ensuring our most important indicators for success are trending in the right direction. >>READ MORE>>

My Pandemic Practice: 3 ODs Share Their New Normal
By Dave Anderson, OD,
Dori Carlson, OD,
and Gina Wesley, OD, MS, FAAO
Practices are much altered from the way they were at the start of 2020. Three ROB contributors share a few of the big changes in their offices, including how they are adapting to keep patients and staff safe and rebuild revenues. >>READ MORE>>

Strategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
By Susan Resnick, OD, FAAO, FSLS
Like most practices, our revenues are lagging behind where they should be due to the impact of the COVID-19 shutdown. Our practice is implementing strategic recall in which we give priority to some patients over others to recoup some of that lost income. Here is how we are doing it. >>READ MORE>>

The New Services My Practice Is Adding to Ramp Back Up
By Melissa Richard, OD, MS
With offices up and running again, it’s time to think about how to get financially back on track. Here are a few ideas for better serving patients and recouping lost revenues that my practice is implementing. <<READ MORE>>

Making Up for Lost Time: The Key Changes Fueling Practice’s Shutdown Recovery
By Maria Sampalis, OD
After months of practice closures, your patients need you–and you need them. With patients returning to your office, you can both provide the care they need and maximize the benefit of their visits to your practice. Here is how I am doing it. <<READ MORE>>

The Buyer–and Partner–Powering Our Reopening
By Jonathan Weston, OD
When the COVID-19 closures hit this year, practices were put under enormous strain. Fortunately, we had a buffer from a lot of that strain, thanks to having sold to the right company. Here is how this partnership has helped us survive the shutdown, and now is helping us enjoy a strong recovery. <<READ MORE>>

The 2 Keys to Creating a Strong Shutdown Recovery
By Clint Taylor, OD
Before COVID-19, succeeding in eyecare wasn’t exactly easy. Vision plans had eroded profits and online glasses and contact lens sellers were competing with us for patients. COVID-19 has only made our environment more challenging. Here are the two factors that will make the greatest difference to our ability to recover from practice shutdowns. >>READ MORE>>

Recouping Lost Revenues: A Few Strategies We Are Implementing
By Ian G. Whipple, OD
The COVID-19 practice shutdowns, which typically lasted at least two months, have taken a significant toll. In our practice, we have developed a few key strategies to recoup some of those lost revenues. Here is the approach we are taking. >>READ MORE>>

Preventing Patient-Flow Bottlenecks & Other New Priorities
By Brian O’Donnell, OD
Patient-flow bottlenecks have never been desirable, and now as we attempt to recover from pandemic shutdowns, they are even less desirable. Here is how my practice is maintaining the same great service our patients have always expected while also assuring patient flow keeps moving. >>READ MORE>>

The Sterilization Technology My Practice Has Added
By Harvey Hanlen, OD
There are many choices in how to sterilize optometry offices to prevent the spread of COVID-19. In addition to effectively killing the virus, we needed a system that was completely safe for people and easily applied throughout the office. Here is the system we chose and why. >>READ MORE>>

Post-Pandemic Shopko Optical: Our Approach to Reopening
By Kirk Lauterback
It’s no secret that our lives have changed radically in the wake of COVID-19. Masks and social distancing have become the norm as we try to prevent exposure to the virus, but which new protocols are going to stick? And what does the virus mean for optometry? Here is how we are managing these challenges at Shopko Optical. >>READ MORE>>

How Well Is Your New Exam-Room Experience Working for Patients?
By Eric Rettig, OD
The exam-room experience, like the rest of the patient experience, has been altered by the COVID-19 crisis. Here are key changes we have made in doctor-patient interactions and use of medical eyecare equipment. >>READ MORE>>

Our New Patient Experience & Optical Shopping Process
By Michael Kling, OD
As we reopen our practices, our patients’ experience has changed, including their time in our optical dispensaries. Here is how I have updated my patient flow and optical shopping and cleaning processes to ensure patient and staff safety, while continuing to generate eyewear sales. >>READ MORE>>

Reopening: My Staff Communication & Safety Investment
By Christopher Berry, OD
It’s finally time to start serving our patients again for routine eyecare. The challenge is finding the balance between providing access to care and keeping staff and patients safe–all the while getting back on a strong financial footing. Here is how my practice is doing it. >>READ MORE>>

Post-Pandemic Revenue Generation: The Eyewear I Will Be Promoting
By Jennifer L. Stewart, OD
Two-month practice closures for all but emergency eyecare have taken a toll on our finances. As my practice reopens for routine care, I am planning ways to resume–and even improve–patient care while recouping some of the revenues lost during the shutdown. Here is how I am doing it. >>READ MORE>>

Scaling the Needs of Reopening to the Capabilities of a Small Practice
By Maria Sampalis, OD
Reopening comes with many requirements, from investing in the needed personal protective equipment and cleaning supplies to finding ways to enable social distancing. Smaller practices, with less manpower and financial leverage, can find this process especially challenging. Here is how I am doing it. >>READ MORE>>

COVID-19 & Beyond: Our Key Messages to Patients
By Miki Lyn Zilnicki, OD, FCOVD,
and Jessica Licausi, OD, FAAO, FCOVD
The COVID-19 crisis and practice shutdown was an anxiety-inducing time for both us and our patients. Here is the messaging, and communication platforms, that made the greatest impact in our ability to stay in touch. >>READ MORE>>

Reopening Ramp-Up: Our New Procedures & Protocols
By Clint Taylor, OD
As many of us reopen, we are finding a changed practice environment, one requiring unprecedented safety checks. Here is how my practice is approaching this challenge, and how it will change our patients’ experience. >>READ MORE>>

The Technology & Other Strategies Facilitating My Reopening
By Amanda Barker-Assell, OD
Practice reopenings come with many needs, from patient and staff communication, and new safety protocols, to revised scheduling. As my office plans how best to reopen, we are finding great support from the technology we have implemented. Here is how we are doing it. >>READ MORE>>

How We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD
Keeping our patients and staff safe as we provide care is the top priority, but we also have to think about how we will market our reopening and generate optical sales. Here is the approach I plan to take in my practice. >>READ MORE>>

Our Post-Pandemic Patient Safety Check Process & Other Practice Enhancements
By Bradley J. Richlin, OD
Practice life after the pandemic will be anything but normal as we once knew it, but we can still deliver a great patient experience. Here is how my practice is mapping out a patient safety-check process that protects both patients and staff, while maintaining efficiency. >>READ MORE>>

COVID-19: Proactive Rescheduling & Other Ways We Plan to Restart Our Practice
By Eric Rettig, OD
When practices were mandated to stop providing routine eyecare, a key challenge was deciding what to do with existing patient appointments. Do you just cancel and ask patients to contact your office after you are able to reopen? Or do you take a more proactive approach, rescheduling patients? Here is how our office is doing it. >>READ MORE>>

COVID-19: What We Will Be Asking of Patients After Reopening
By Jennifer Stewart, OD
When our practices reopen, both we and our patients will have a changed experience to get used to. Part of that changed experience will include patient education about when to come–and not to come–to our office. Here is the guidance we will be giving our patients, along with other changes and preparations taking place for our reopening. >>READ MORE>>

COVID-19: Why Furloughing Staff Was the Right Decision For My Practice
By Christopher Berry, OD
When practices were forced to shut down for all but emergency eyecare, the difficult question of what to do with staff arose. In my case, the best decision turned out to be furloughing my employees. Here is why this is the approach I chose, and how I am managing my relationship with employees during this time. >>READ MORE>>

COVID-19: Our Approach to Staying Ahead of the Crisis
By Miki Lyn Zilnicki, OD, FCOVD,
and Jessica Licausi, OD, FAAO, FCOVD
The COVID-19 crisis forced the shutdown of routine eyecare on practice owners. Our practice, which has vision therapy as its niche, has taken the approach of trying to stay ahead of the crisis. Here is how we are doing it. >>READ MORE>>

COVID-19: Curbside Delivery, Communication & Planning for a Stronger Practice
By Mesheca C. Bunyon, OD
COVID-19 has caused doctors to feel extremely vulnerable, but this is also a time to plan new policies and procedures that will help us should something like this happen again. Here is the service my practice is continuing to provide to patients and how we are planning for a stronger, more resilient practice. >>READ MORE>>

How My Practice Is Using SBA Loan Funds & My Other Practice Survival Strategies
By Clint Taylor, OD
When the pandemic worsened, and local governments ordered shutdowns of all “non-essential” services, optometric practices stopped providing routine eyecare. Fortunately, some relief has been provided by Small Business Administration (SBA) loans. Here is how my practice is using money from the loan we obtained, and other ways we are making it through this crisis. >>READ MORE>>

COVID-19: The Dashboard Management Technology Getting Me Through It
By Justin Holt, OD
Dashboard management technology, which helps you closely track your practice performance and finances, is essential in times of crisis. Though it’s always good to know where you stand financially, when your business is threatened by circumstances out of your control, it’s even more crucial. Here is the technology helping us keep our finger on the pulse of the practice both in good and challenging times like the one we are currently in. >>READ MORE>>

How COVID-19 Has Changed My Practice Growth Projections
By Aaron Neufeld, OD, FAAO
COVID-19 has changed nearly everything about our society, including the plans most of us had for our practices. Here is how the crisis is impacting my financial and growth plans. >>READ MORE>>

Optometric Survival Webinar Series

Optometric Survival Series Part I: How to Manage a Slowdown or a Shutdown of your Practice
Mark Wright, OD, professional editor of Review of Optometric Business and CEO of the Practice Management Center, and Robert Schultz, CEO of Vision One Credit Union, share tips on how best to survive the slowdown or shutdown of your practice due to the ongoing COVID-19 crisis in a webinar brought to you by Review of Optometric Business and EDGEPro Analytics for ECPs. >>WATCH>>

Optometric Survival Series Part II: Do You Need a Loan?
Mark Wright, OD, FCOVD, professional editor of Review of Optometric Business and CEO of the Practice Management Center, and Robert Schultz, CEO of Vision One Credit Union, share insights on obtaining a the forgivable SBA loans in a webinar brought to you by Review of Optometric Business and EDGEPro Analytics for ECPs. This is part two of a three-part series. >>WATCH>>

Optometric Survival Series Part III: How to Reopen Your Practice
Mark Wright, OD, FCOVD, professional editor of Review of Optometric Business and CEO of the Practice Management Center, and Robert Schultz, CEO of Vision One Credit Union, share how to lay the groundwork for a quick ramp-up after reopening in a webinar brought to you by Review of Optometric Business and EDGEPro Analytics for ECPs. This is part three of a three-part series. >>WATCH>>

Optometric Survival Series Part IV: Demystifying PPP Forgiveness
Mark Wright, OD, FCOVD, professional editor of Review of Optometric Business and CEO of the Practice Management Center, and Robert Schultz, CEO of Vision One Credit Union, share insights on managing Paycheck Protection Program loans in a webinar brought to you Review of Optometric Business and EDGEPro Analytics for ECPs. This is part four of the Optometric Survival Series. >>WATCH>>

Optometric Survival Series Part V: PPP Loan Forgiveness Red Flags
Paycheck Protection Program loans kept many practices going during the pandemic. If you follow the rules of this loan carefully you can achieve full forgiveness of debt. Ken Ferreira, executive vice-president/chief credit officer of Vision One Credit Union, and Review of Optometric Business Professional Editor Mark Wright, OD, FCOVD, share red flags that will alert you to the possibility that you have not followed the rules carefully enough to achieve loan forgiveness. This is part five of the Optometric Survival Webinar Series. >>WATCH>>

COVID-19: Why I’m Keeping My Staff & My Other Practice Survival Strategies
By Ian G. Whipple, OD
At a time when many practices have decided to layoff employees, I have decided to retain mine. Here is why I am doing it, and how I am managing through the COVID-19 shutdown. >>READ MORE>>

COVID-19 Shutdown: How I’m Managing the Crisis
By Eric Rettig, OD
Like most of you, my practice has temporarily, but indefinitely, closed due to COVID-19. Here is how we are working through the crisis to keep the practice on track and ready to reopen as soon as we can. >>READ MORE>>

COVID-19: Tasks to Keep Doing Inside a Closed Office
By Jennifer L. Stewart, OD
Your office is closed, but that doesn’t mean it’s necessarily time to send staff home, and check yourselves out from practice management. Now is the time to catch up on tasks that will reap rewards for completion after the office reopens. >>READ MORE>>

Tele-Optometry: 7 Steps to Implement It in Your Practice
By Mike Rothschild, OD
Most eyecare practices are calling people who are on their schedules and canceling or postponing most appointments. Think about where this will lead. In a month (or two), you will need to call all those patients back and try to put them back onto that schedule, which is already full. >>READ MORE>>

How I Implemented Telehealth in Under 1 Week
By Amanda Barker-Assell, OD
Our ODs and staff are required to stay home when they can, but we have successfully implemented ways to provide patient care remotely through telehealth services. Here is how we quickly brought this technology and approach to patient care into our practice. >>READ MORE>>

Coding for Telehealth: Getting Paid During the Pandemic & Beyond
By Peter J. Cass, OD
The COVID-19 crisis has significantly impacted all of our practices. One improvement that may come from surviving the pandemic is greater use of telehealth to provide ongoing care and satisfy patients’ desire for telehealth visits with their doctor. Here are telehealth codes to use to ensure maximum reimbursement for your services. >>READ MORE>>

Recommendations from the Experts
COVID-19: A Helpful Tool To Use In The Pandemic & Beyond
By Mark Wright, OD, Professional Editor, Review of Optometric Business
Bob Schultz, CEO, Vision One Credit Union
If the pandemic has not impacted your practice yet, it’s just a matter of time until it does. One of your goals in a time of decreased revenue collected is to downsize expenses to avoid going negative on your practice cash flow. This spreadsheet is designed to help you achieve that goal. >>READ MORE>>

What Do I Do When My Employees Are Afraid to Work?
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Recent Jobson Optical Research survey findings reveal that some support staff employees are fearful about returning to work. Here is how to allay their fears, so you can bring high-performing staff into your office to serve patients. >>READ MORE>>

4 Takeaways from Zenni’s Record Eyewear Sales During the Pandemic
Online eyewear seller Zenni has had a great year, with consumers shifting more than ever to a preference for virtual shopping. Here are keys to the company’s exceptionally strong performance that ODs can apply to their own practice. >>READ MORE>>

How Well Are You Doing at Regaining Profitability?
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
The latest survey results from Jobson Optical Research into trends and attitudes about COVID-19 show that eyecare businesses are regaining some of their footing. Here is how to measure how close to a full recovery your practice has come, and whether you will reach that point by the end of the year. >>READ MORE>>

Fill-Rate Staff Contest: What It Is & How it Can Keep Your Schedule Full
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Many schedule changes in practices have occurred due to the need to accommodate new safety protocols. Here’s a way to make sure your patient care schedule is always full. <<READ MORE>>

Sponsored Content
Point-of-Care Testing: The Gateway To A Successful Dry Eye Practice
By John Rumpakis, OD, MBA
The patient care and economic impact of doing consistent, sign- or symptom-driven point-of-care dry eye testing can be profound, particularly in the COVID economy. Moreover, it provides you with the starting point for a conversation with the patient about their symptoms, and the results of their test. Here is how to use point-of-care testing to transform your dry-eye services. >>READ MORE>>

How Likely Are Eyecare Patients to Voluntarily Wear a Mask?
Slowly, but steadily, eyecare patients are agreeing that masks are valuable in preventing the spread of COVID-19, and are voluntarily wearing them, according to the latest findings from The Vision Council. Here are the details. >>READ MORE>>

3 Tips for Tax Planning During COVID-19 from a Certified Financial Planner
By Adam Cmejla, CFP®
The pandemic has amplified the importance of making smart decisions about the money generated by your practice. The CARES Act created trillions of dollars in liquidity in an unprecedented amount of time, in the form of injecting liquidity into the economy, as well as through tax credits, deferments and previous tax law changes. Here are three areas of tax planning to keep in mind to optimize every advantage you can. >>READ MORE>>

What Do I Do When a Patient Won’t Wear a Mask?
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Mask-wearing and social distancing mandates have been getting push-back from some citizens. Here is how to handle a patient who refuses to comply with these new health and safety rules in your office. >>READ MORE>>

Questions to Determine the Health of Your Practice
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Most practices were strained financially during the shutdown of routine eyecare in the spring. Here are key questions to help you gauge how well primed you are for regaining, and sustaining, profitability. >>READ MORE>>

PPP Loan Forgiveness Rules Update
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
The Small Business Administration (SBA) issued an update to its rules for applying for Paycheck Protection Program (PPP) loan forgiveness. Here is what you need to know. >>READ MORE>>

Sponsored Content
Key Practice Metrics: Numbers to Track & Grow to Help Speed Practice Recovery
By Margery Weinstein
Editor-in-Chief, Review of Optometric Business
The pandemic significantly impacted the finances and growth trajectory of optometric practices. Forced to shut down all but emergency eyecare for two months, practice owners now must rebuild their finances. Consider tracking your key practice metrics to help optimize and grow your practice. >>READ MORE>>

How to Pay An Employee Who Reports Experiencing COVID-19 Symptoms
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
How does the Families First Coronavirus Response Act help if an employee (or doctor) has been advised by a health-care provider to self-quarantine because of COVID-19 or is experiencing symptoms of COVID-19 and seeking a medical diagnosis? Here are the details on how to use this new law in your practice. >>READ MORE>>

5 Steps to Optimize Your Practice’s Key Performance Indicators
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
The pandemic set practices back financially. Part of getting back on track is carefully monitoring and growing key metrics. Here is a five-step action plan to help you optimize your key performance indicators. >>READ MORE>>

Strategies to Thrive Post-COVID-19, the New Norm
Gary Gerber, OD, and Bradley Richlin, OD, share how to differentiate your practice during this difficult time to set a course for profitability and growth in a webinar sponsored by neurolens and Review of Optometric Business. They share how you can improve revenue by prescribing neurolens and other cutting-edge products and services, so your practice is able, not just to cope, but to thrive. >>READ MORE>>

How to Revise Your Practice Budget to Accommodate COVID-19 Impact
By Steve Sunder
The COVID-19 crisis has caused significant financial challenges for practices. One way to begin to address those challenges is by revising your 2020 budget. Here is how to ensure your practice budget is able to accommodate the needs of the new normal. >>READ MORE>>

Telemedicine: Getting Paid
By Brett M. Paepke, OD
The ability to serve patients via telemedicine took on heightened importance during the practice shutdowns of the spring. With practices reopened, many are trying to maintain telemedicine services. The question is how to get paid for those services. Here is a brief summary of the most commonly used telemedicine codes in optometry, along with guidance current through the latest updates, to help you maximize your reimbursement. >>READ MORE>>

Risk Management: Keys to Keeping Your Patients & Practice Safe
In reopening our offices, we all have implemented significant changes to minimize risk. In fact, during the pandemic and the reopening, risk management is the rule of the day. Here is a risk assessment chart to help you and your patients determine how risky everyday activities are during the pandemic. >>READ MORE>>

3 Ways the Pandemic Changed Practice Operations
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
The pandemic has touched all facets of our lives, including our practices. Here are a few of the major ways COVID-19 has altered how we serve our patients and run our businesses. >>READ MORE>>

Rule Changes: PPP Loan Forgiveness Update
By Mark Wright, OD, Professional Editor, Review of Optometric Business
Bob Schultz, CEO, Vision One Credit Union
The Small Business Administration updated its forgiveness guidelines for small business owners who received loans through the Paycheck Protection Program. There are great financial rewards to obtaining full forgiveness of the PPP loans that sustained your practice during the lockdown. Here are the most recent updates to the rules you need to follow to increase the likelihood of loan forgiveness. >>READ MORE>>

FAQs for Telemedicine
By Mike Rothschild,OD
Although the coronavirus pandemic required many eyecare professionals to quickly learn and implement telemedicine, many questions remain about how to best incorporate it as a routine part of your practice and how to generate revenue by doing so. Here are answers to some of those frequently asked questions regarding billing, diagnosis, treatment and regulations related to using telemedicine to practice optometry. <<READ MORE>>

An Employee Has Caught COVID-19: What Do I Do?
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
With all states now open for business, people are circulating in your community, increasing the risk for the spread of COVID-19. Have you made a plan yet for what you will do if one of your employees tests positive? Here are key steps to take if that situation occurs in your office. >>READ MORE>>

Telemedicine Technologies for Optometry
By Robert Burke
New and effective technologies always find their place in the market eventually, but few have moved forward as quickly as telemedicine technology. Here are key technologies to help boost your telemedicine services, along with an opportunity to download the new special report, “Telemedicine: The Time for Optometry is Now.” >>READ MORE>>

5 Post COVID-19 Megatrends: Which Are Here to Stay?
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Many disruptive trends were accelerated by the pandemic. Years of change were turbo-charged into a matter of weeks. So, as we are coming out of the pandemic, how many of these changes will continue and perhaps even expand? Let’s look at five of these changes. >>READ MORE>>

PE Round-Up: Impact of COVID-19 on Your Practice’s Potential to Be Purchased
By Margery Weinstein
Editor-in-Chief, ROB
The COVID-19 crisis significantly impacted optometry practices, requiring most ODs to stop providing routine eyecare for at least two months. Now that we’re in the reopening and recovery phase, ROB reached out to several of the major private equity-backed companies to gauge the impact of the crisis on their operations–and potential to purchase your practice. >>READ MORE>>

Training Staff for the New Normal: Essential Points to Cover
By Steve Sunder
The new environment we find ourselves in after reopening is one that requires significant staff training. Employees must learn new protocols to keep patients, doctors, and themselves, safe. Here are key points to address with your staff to ensure everyone is well prepared. >>READ MORE>>

Recovering Revenue Lost During the Shutdown: Managing the Patient Backlog
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
The COVID-19 shutdown resulted in significant revenue loss. Here are ways to rebuild those revenues in the remainder of the year by efficiently managing hours of operation and the scheduling of patients. >>READ MORE>>

Maximizing the Benefits of Your PPP Loan: Tips from a Certified Financial Planner
By Adam Cmejla, CFP®
The last two months have been anything but normal for practices, and conversations with my OD-clients have similarly been anything but normal. Since the passage of the CARES Act, the Paycheck Protection Program has dominated our conversations. Here are top areas of confusion–and the correct information to answer common questions. >>READ MORE>>

What Will the “New Normal” Look Like?
By Mike Rothschild, OD
There is no arguing that COVID-19 has changed the world. Whether or not the changes are permanent is yet to be seen. Here is an excerpt from the new special report, “Telemedicine: The Time for Optometry is Now,” that explores how telemedicine will figure into the “new normal.” >>READ MORE>>

More Lessons Learned In First Days After Reopening
By Mark Wright, OD, FCOVD
and Carole Burns, OD, FCOVD
The lessons continue on what patients, support staff and doctors need in the new environment we find ourselves in. Here are additional points we have discovered in recent days about how best to operate our practices during the pandemic. >>READ MORE>>

New Telemedicine Special Report Released
To maintain social distancing even as practices open up again you will want to continue building on the telemedicine techniques you suddenly had to implement when stay-at-home directives went into place. To that end, Review of Optometric Business and key industry partners have released “Telemedicine: The Time for Optometry Is Now.” >>READ MORE>>

Webinar: The Effects of COVID-19 on Vision
Dr. Ben-Moshe discusses the first big data survey cross-referencing COVID-19 with vision behavior to learn what effect COVID-19 has on consumers and what visual needs they are looking to address in our new way of life. >>WATCH>>

Practice Compliance in the COVID-19 Era: Key Actions for You to Take
By Peter J. Cass, OD
The COVID-19 crisis has changed many aspects of practice. One area that is becoming a bigger concern is compliance, as many of the changes associated with the COVID-19 crisis have increased scrutiny on practices’ adherence to laws and regulation. Here are key areas to review to ensure practice compliance as you reopen. >>READ MORE>>

Lessons Learned From the First Days After Reopening
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Reopening practices after the COVID-19 shutdown can come with surprises. Here is what we, and other ODs, have learned during this time. >>READ MORE>>

The Rules of PPP Loan Forgiveness
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Paycheck Protection Program loans come with rules that, if precisely followed, enable forgiveness of the loans. Here is how to ensure you are meeting the requirements of those rules. >>READ MORE>>

ROB Toolkit for Reopening
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
As you reopen your office, there are myriad challenges to ensure your patients and staff are protected and your practice stays on track financially. Here are ROB articles and other resources that address each of the critical points you need to consider in the reopening process. >>READ MORE>

Telemedicine in Optometry: Reality Check on Its Limitations
By Brian Chou, OD, FAAO
Not long ago, telemedicine was widely panned by optometry. Remote refraction and online prescription renewal drew ire. Yet with COVID-19 bringing optometric practices to a standstill, telemedicine is often portrayed as a lifeline. Here are limitations of telemedicine to consider as you implement it in your practice. >>READ MORE>>

PPP Loan Forgiveness Calculator & Reopening Action Plan
By Steve Sunder
As you prepare to reopen your practice, there are actions you should take to get on the right financial footing. Here are key steps to take to ready your practice for reopening, along with a Paycheck Protection Program (PPP) loan forgiveness calculator, sample practice action plan and COVID-19 financial impact forecast. >>READ MORE>>

Patient-Flow Plan for Social Distancing & Other Necessities of the New Normal
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Social distancing and the added need for disinfection will require new patient-flow systems. Here is one plan for how you can do it. >>READ MORE>>

Reopening Your Practice: Your Top Questions Answered
By Mark Wright, OD, Professional Editor, Review of Optometric Business
Bob Schultz, CEO, Vision One Credit Union
Planning carefully and efficiently to reopen your practice is essential. Here are answers to the top questions you sent us following last week’s webinar, “How to Reopen Your Practice.” >>READ MORE>>

COVID-19 Relief Package: What the SBA Rules Mean to Getting a Loan
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
The Small Business Administration has rules impacting who will receive the funds available through the CARES Act. Here is what you need to know to access those funds. >>READ MORE>>

Private Practice Financial Tips for COVID-19 Pandemic Survival
By Robert Schultz, CEO, Vision One Credit Union
Mark Wright, OD, ROB Professional Editor & CEO, Practice Management Center
Sam Quintero, OD, Immediate Past Chair, Association of Practice Management Educators
The pandemic is here. It is impacting the practice now. These are the steps that you need to take today. >>READ MORE>>

COVID-19: Financial Management Checklist
By Steve Sunder
Office shutdowns from the pandemic are nearing the one-month mark. Effectively managing your practice’s finances is paramount. You need to both survive the current time and plan for a quick ramp-up after the office reopens. >>READ MORE>>

Telehealth Technologies to Get You Through COVID-19
By Robert Burke
Telehealth in its many forms was already a growing market before the COVID-19 pandemic erupted, but now the demand is much higher. Here is what the telehealth companies are experiencing during the COVID-19 rush to “see” patients virtually, along with information about the services they offer. >>READ MORE>>

AOA Webinar: COVID-19 and Medicare Telehealth Services
Guidance from the American Optometric Association on coding and Medicare reimbursement during the COVID-19 pandemic. >>WATCH>>

Help from Eyecare Industry Partners
ABB Optical Group
New Resources to Help Your Practice Recover from the COVID-19 Shutdown
As you reopen for routine patient care, new resources are available from a major optical industry partner. Here are the details, and how you can access these business recovery tools. >>READ MORE>>

How COVID-19 Is Affecting the Industry
As cases rise in some parts of the country while falling in others, track optical sales trends by comparing the daily national average, 45-day average, and pre-COVID average baseline, for refractions, gross production, and capture rates. >>READ MORE>>

ABB Optical Introduces Phoropter Mask PPE Solution
Designed by an eyecare professional for use in eyecare practices, the single-use VisibleBliss recyclable mask attaches directly to the phoropter to help protect doctors and their patients >>READ MORE>>

COVID-19 Resource Center: Practice Survival Tools to Get You Through the Crisis
By Dave Brown
President and CEO,
The COVID-19 pandemic is putting a significant strain on optometric practices. It can be hard to know where to look for guidance. Here is a new resource center available to all ODs. >>READ MORE>>

COVID-19 Survival Help from Major CL Company
CooperVision has taken new actions to help eyecare practices struggling through the COVID-19 shutdown. Here are the key ways the company says it is helping its customers. >>READ MORE>>

New Optometry Student Relief Program
The Association of Schools and Colleges of Optometry and CooperVision have announced for help for optometry students impacted by the pandemic. Here are the details. >>READ MORE>>

How to Access Free Financial Audits & Revenue Investigation Services for Practices Impacted By COVID-19
Anagram, a software solution enabling access to out-of-network benefits for health-care providers, is offering free financial audits and accounts receivable services to ECP customers facing uncertain revenue during the COVID-19 pandemic. >>READ MORE>>

PECAA Web Site Features COVID-19 Resources for Optometrists

COVID-19 Optometry Resources are available at the PECAA alliance group website and include information about financing, human resources, telemedicine, PPE, and more. >>READ MORE>>

‘Building an Adaptable Eyecare Practice’
This ebook from VisionWeb features actionable advice and stories from ODs with experience handling abrupt change, practice closures, lease changes, and demotivated staff. Download it here. >>READ MORE>>

CECOP Enters New Partnership to Facilitate Telemedicine
CECOP USA, a global independent optical association, has entered into an exclusive partnership with DigitalOptometrics and US Optical. The three companies are launching a solution that enables optometrists to perform remote eye exams in a contact-less manner that helps prevent the spread of COVID-19. Here are the details. >>READ MORE>>

Hoya Vision Care
Hoya Vision Care Supports ECPs in Need of PPE
To help practices maximize every patient engagement, Hoya Vision Care coordinated a global effort to supply “Optical Care Kits” with needed PPE along with educational support. >>READ MORE>>

EyeBridge Consulting Associates and ImageMark Business Services
New COVID-19 Business Continuity Resources Available
EyeBridge Consulting Associates and ImageMark Business Services, a printing, branding and marketing company, have teamed up to provide COVID-19 signage and other related resources specifically designed for eyecare practices. Here are the details.<<READ MORE>>>

Complimentary COVID-19 Practice Survival E-Book: “A Practice Plan for Recovery”
Practice closures due to COVID-19 are putting significant financial pressure on optometrists. Here is a complimentary e-book from EyeCarePro with tips on maintaining your practice during the crisis and putting a plan in place for reopening. >>READ MORE>>

New Complimentary Telehealth Platform
EyeCarePro has released GetSetCare, a free telehealth platform designed to help optometrists continue to provide ongoing care and maintain incoming revenue. >>READ MORE>>

Back-to-School/Back-to-Learning Guide Helps ECPs Communicate to Parents
Even with this ‘back-to-learning’ season’s uncertainty, now is still the time for kids’ yearly exams. This free downloadable guide helps ECPs spread the word about “healthy vision” among parents. >>READ MORE>>

Healthy Eyes Advantage (HEA)
New Program to Help You Optimize Your Recovery from COVID-19 Shutdown
Healthy Eyes Advantage (HEA) has developed a program to help independent eye care professionals (IECPs) optimize their recovery. HEA’s Recovery Reboot: Your Path To Powering Up Your Practice is a six-part series that serves as a guide in the weeks leading up to and following reopening. >>READ MORE>>

COVID-19 Resource Center
HEA’s repository of COVID-19 practice survival help. >>READ MORE>>

ZEISS Provides Resources to Keep Your Practice and Patients Safe
Educational support from webinars and videos, PPE and anti-fog solutions, new lens designs and telemedicine tools are among the offerings from ZEISS to help you rebuild and contribute to your practice’s success. >>READ MORE>>

E-Book Covers Planning, Preparing, Rebuilding and Restarting
ClearVision has released a downloadable digital guidebook to provide pertinent information and tactical steps to ensure a successful reopening of ECPs’ businesses across the country. >>READ MORE>>

ClearVision Releases Second Digital Guidebook
ClearVision has released a new digital guidebook designed to provide ECPs with pertinent information and strategic direction to help guide businesses toward profitability and success after COVID-19. >>READ MORE>>

American Academy of Optometry
AAO Launches COVID-19 Video Series
The American Academy of Optometry’s COVID-19 Task Force has assembled a video series of the latest information relating to COVID-19 and eyecare. >>READ MORE>>

AAO’s COVID-19 HUB Features the Latest on Coronavirus for ODs
The American Academy of Optometry’s COVID-19 HUB features the latest news and updates on the coronavirus, including webinars, videos, and podcasts by optometrists in the field, industry partner updates, a large selection of informational PDFs, and much more. >>READ MORE>>

Companies Keeping ECPs Supplied During COVID-19
Optical practice supplies have taken on a new meaning during the time of the coronavirus pandemic. Here are some manufacturers offering products particularly appropriate for these times.
In-Office Sterilization
PPE Eyewear
Anti-Fog Products

Optical Training Institute
Optical Training Institute Launches Optician Education Grant Program
To support eyecare professionals impacted by COVID-19, the Optical Training Institute has launched the Optician Education Grant to assist ECPs with ABO-NCLE continuing education. >>READ MORE>>

Parking Lot Check In
Technology Available to Help Practices Maintain Social Distancing
Technology through a new web site is available that can help practices better manage the flow of patients in their office to maintain social distancing.Here are the details on the new web site designed to make it easy for practices to track, and communicate with, patients waiting outside the office for their appointment to begin. >>READ MORE>>

COVID-19 News From Other Jobson Publications
Pediatric Ophthalmology Hit Hard By the Pandemic
The American Association for Pediatric Ophthalmology and Strabismus says that the effects of the pandemic on their practices “portend access-of-care issues for children with blinding, if not life-threatening, diseases. As pediatric specialists struggle to keep their practices viable, children in America may suffer medical outcomes not anticipated in first-world countries.” >>READ MORE>>

Iowa-based Klauer Optical Meets Business Challenges of COVID-19
Jeff Klauer of this two-location optometric practice in Dubuque and Cedar Rapids, Iowa, pivoted during the lockdown and again once his business reopened on the bumpy road back to “normal.” Here’s how he did it. >>READ MORE>>

“Teach Me, I Am Willing to Learn”. . . A Success Story Amid a Pandemic
Imagine starting a business during a global pandemic. Carmen Once, an immigrant from Ecuador turned Connecticut businesswoman, opened Waterbury Vision Center in early 2020. This is the story behind her success. >>READ MORE>>

Jobson Adds Five New Honorees to Its Online Eyecare Heroes Gallery
Dr. Mark Keyes and Dr. Kaitlin Keyes, Accomac Optometric, Accomac, Va.; Dr. Terry Null, VisionQuest EyeCare, McCordsville, Ind.; Dr. Trent McKinney, Oasis Eye Care, Venice Fla.; and Shawne Gillies, director of Facilities & Campus Planning, New England College of Optometry, Boston, Mass, join the Eyecare Heroes online gallery as Jobson continues to salute the industry’s healthcare workers, especially ECPs, for providing essential eyecare during the COVID-19 pandemic. >>READ MORE>>

3 Steps to Keep Your Eyes Healthy While Working Remotely
If increased screen time during the COVID-19 pandemic is creating discomfort, here is what you should know about digital eye strain and how to combat it. <<READ MORE>>

Myopia and Screen Time Might Not Be Linked
With all the uproar about how staying at home and spending more time on our electronic devices because of the COVID-19 pandemic may be fueling the other pandemic of myopia, consistent evidence of an association between screen time and myopia development is lacking. >>READ MORE>>

Mask Safety Update: Which Options are Less Effective?
“Face shields and valved masks — two options many people find more comfortable than cloth face coverings — appear to be less effective at blocking viral particles than regular masks,” research shows, according to The New York Times. >>READ MORE>>

POP-UP POLL: Quarantine-O-Ween
Participate in WO’s POP-UP-POLL about how COVID-19 will affect your office’s Halloween traditions. Will you be dressing up and hosting events this year or doing things differently during the pandemic? >>READ MORE>>

Plan for Low-Risk Holidays During COVID-19
As autumn begins and the holidays are upon us, WebMD has specific recommendations for Halloween and Thanksgiving as well as overall suggestions for holiday gatherings in general. >>READ MORE>>

Many Metrics to Measure COVID-19. Which Are the Best?
In this pandemic, there are many different metrics used (daily cases, hospitalizations, deaths), and each has its own usefulness and limits. Learn which metrics measure up in this WebMD article. >>READ MORE>>

The CDC COVID Data Tracker is Not Your Only Option
While traditionally the go-to source for leading expertise on health (including tracking cases of COVID-19), the Centers for Disease Control and Prevention’s recent missteps, despair, and even misrepresentation have led to a crumbling reputation. Now, news sources often reference Johns Hopkins COVID-19 tracking information instead of the CDC’s. Here are some alternative COVID-19 tracking sources to compare for yourself.

Johns Hopkins University & Medicine’s Coronavirus Resource Center »

World Health Organization Coronavirus Disease (COVID-19) Dashboard »

The COVID Tracking Project at The Atlantic »

STAT News COVID-19 Tracker»

CNN U.S. COVID-19 Tracking»

univadis from Medscape»

Report: States Need to Track COVID-19 Data Better
Unlike countries such as Germany, Senegal, South Korea, and Uganda, the United States lacks a national strategy for reporting COVID-19 data. While all 50 states and the District of Columbia have COVID-19 data dashboards, the data reported is inconsistent, incomplete, and inaccessible in most locations, a report from Resolve to Save Lives concludes. >>READ MORE>>

ECPs Express Optimism as Business Returns
Among the findings of Wave 15 of Jobson Optical Research’s ECP Coronavirus Survey were that a large majority (72 percent) of practices are returning to “normal” operating hours, and an even larger number of respondents (87 percent) would only close again if mandated by the government. Still, 51 percent are seeing fewer patients than during the same period in 2019. >>READ MORE>>

CORE’s Mask-Associated Dry Eye (MADE) Infographics in 22 Languages
Efforts by the Centre for Ocular Research & Education (CORE) to educate eyecare professionals and the general public about mask-associated dry eye (MADE) have attracted widespread attention, so CORE has released its downloadable MADE infographic in 22 languages. >>READ MORE>>

2020 Fatigue, Are You Feeling It?
By Johnna Dukes, ABOC
In thinking about the fatigue I’m currently feeling and wanting to go away, I started to consider a few things that made me breathe a bit easier. If you’re in the same boat, maybe these things can give you a tiny bit of relief, too. >>READ MORE>>

Washington Post: Finland to Deploy COVID-Sniffing Dogs
A pilot program in Finland uses coronavirus-sniffing dogs at Helsinki Airport. The voluntary tests take less than a minute of travelers’ time and deliver results within ten seconds. The U.S. and UAE are studying similar tests, but the Finnish trial is among the largest and furthest along. >>READ MORE>>

Do Eyeglasses Offer Protection Against COVID-19?
People who wear glasses every day might be less susceptible to COVID-19 infection, a Chinese study reports, because they prevent or discourage wearers from touching their eyes. Eye protection also could potentially reduce the risk of virus-laden airborne droplets contacting the eyes, the study authors said in the report published online Sept. 16 in JAMA Ophthalmology. >>READ MORE>>

Internet Search Trends Could Predict COVID-19 Hotspots, Study Says
Search data could help public health officials identify where the next U.S. hotspots may be, researchers at Massachusetts General Hospital in Boston found, because weeks after online searches for gut symptoms increase in an area, coronavirus cases tend to increase as well. >>READ MORE>>

Especially in a Pandemic, Your Myopic Patients Need Increased Communication
In-person visits being fewer than they used to be is a problem for parents of newly diagnosed myopes, because a myopia management program lasts years and needs frequent contact between parents, the patient and their eye care professional. Here’s how to overcome that. >>READ MORE>>

Jobson Adds Three New Honorees to Its Online Eyecare Heroes Gallery
Gary Chu, OD, MPH, New England College of Optometry, Boston, Mass.; Michael McGovern, OD, SUNY College of Optometry, New York, N.Y.; and Eva Yan, OD, Metro Optics, Bronx, N.Y. join the Eyecare Heroes online gallery as Jobson continues to salute the industry’s healthcare workers, especially ECPs, for providing essential eyecare during the COVID-19 pandemic. >>READ MORE>>

Telemedicine to Make Up 20% of All 2020 Medical Visits
A survey from Doximity on the state of telemedicine estimated that 20 percent of all medical visits would be virtual in 2020, according to this report in Medical Marketing and Media. >>READ MORE>>

Pre-COVID Life May Not Return Until 2022, WHO Scientist Says
Before we can return to “normal,” first a vaccine needs to be deployed, and then people need to develop immunity across the world, says the World Health Organization’s Chief Science Officer Soumya Swaminathan, who predicted that this may not happen until 2022. >>READ MORE>>

Silver Linings! ECPs Share Their Upbeat Experiences During the Pandemic
During the dark storm of the pandemic’s past six months, an array of people in the optical sector found some silver linings in their own personal lives and shared them with VM. >>READ MORE>>

Artificial Intelligence Can Pinpoint COVID-19 from Chest X-Rays
Conventional chest x-rays combined with artificial intelligence can identify lung damage from COVID-19 and differentiate coronavirus patients from other patients, improving triage efforts, new research suggests. >>READ MORE>>

Pandemic Accelerates Pace of B2B Ecommerce
While many traditional purchasing channels are shutting down as a result of the pandemic, a new Digital Commerce 360 B2B survey found that organizations of all sizes are expanding the pace and diversity of their B2B digital commerce activity. >>READ MORE>>

Review of Ophthalmology Finds Doctors Addressing New Challenges
Checking in with doctors following elective surgery reopening protocols, Review of Ophthalmology found COVID-19 cases as well as other eye-related and systemic issues increasing among patients along with uncontrolled chronic conditions and even face mask issues. >>READ MORE>>

Amid a Global Pandemic, Designers Aim to Reimagine PPE
Lack of supply and other issues have spurred innovation as inventors strive to make PPE cheaper, safer, more comfortable and more accessible. Many even see opportunities to turn a profit while doing so. >>READ MORE>>

Plexiglass Barriers: How Well Do They Protect Against COVID-19?
Seemingly everywhere these days, plexiglass partitions are recommended by the CDC and OSHA, among others, but experts say research on how well they work to slow the spread of COVID-19 is lacking. >>READ MORE>>

Luxottica Starts National Production of Masks
Using its recently built sustainable site in the Italian province of Belluno, Luxottica will operate a temporary production center night and day to produce up to approximately three million masks per day. >>READ MORE>>

Essilor Embraces the ‘New Normal’ Through Digital Technologies
To adapt to the “new normal,” Essilor is leveraging new digital technologies in order to connect with nearly 600,000 people, including customers and employees in more than 45 countries via webinars, virtual summits, online training and more. >>READ MORE>>

CORE Alerts Practitioners to Mask-Associated Dry Eye (MADE)
Masks combat COVID-19’s spread but have led to dry, uncomfortable eyes, according to the Centre for Ocular Research & Education (CORE), which advises ECPs on how to recognize and mitigate the condition. >>READ MORE>>

What Changing Death Rates Tell Us About COVID-19
COVID-19’s fatality rate has ranged from less than 1 percent to as much as 25 percent in some countries since the pandemic started. Learn here from a group of healthcare professionals what the various contributing factors are to who is most likely to die from getting this disease. >>READ MORE>>

Jobson Adds Six New Honorees to Its Online Eyecare Heroes Gallery
Nishan Pressley, OD; Razmig Knajian, OD; Kenneth Sakazaki, OD; Renee Wheelock; Brett Donaldson, OD; and Jeff Klauer join the Eyecare Heroes online gallery as Jobson continues to salute the industry’s healthcare workers, especially ECPs, for providing essential eyecare during the COVID-19 pandemic. >>READ MORE>>

Zeiss Launches Eyeglass-Disinfecting Technology
Designed especially for eyecare professionals, Zeiss UVClean Technology from Zeiss Vision Care US is an optometry-specific UV-C disinfecting device that can thoroughly disinfect six to 10 pairs of eyeglasses of all sizes and shapes in as little as 40 seconds. >>READ MORE>>

Simple Solution for Defogging Eyewear
Cabeau Tape not only prevents eyeglasses from fogging when wearing a face mask, but it also increases mask filtration efficacy and helps keep masks on children. >>READ MORE>>

COVID-19 Survey: Purchases & Revenues Rise, But Concerns Remain
The average number of patients seen per day is nearing pre-COVID levels, according to the 14th Wave of Jobson Optical Research’s ECP Coronavirus Survey, but health care experts continue to eye the high number of COVID-19 cases in certain states with concern. >>READ MORE>>

Maintaining Healthy Vision Through COVID-19
Health care workers, patients, everyone should develop a mindset of consistent self-care, especially during this pandemic, so here are some tips to care for your eyes, from getting more sleep to keeping your eyeglasses clean, and much more. >>READ MORE>>

Micro School Concept Relieves the Stress for One OD’s Employees
As a parent and a practice owner, Lena Walker, OD, of Family Vision of Oregon, sympathized with her staff stressing over both reopening with new protocols and schooling their kids at home, so she created the “EyePod,” where employees’ kids can learn together. Here’s how she did it. >>READ MORE>>

Change Your Pandemic Perception to Something Less Heavy
Rather than dwelling on all the obvious negatives the year 2020 has faced us with, the Opticians Association of America suggests that we channel our inner five-year-old and focus on even the smallest good things. Here are some suggestions and an invitation to find your own. >>READ MORE>>

Lessons Lost: How ‘Outbreak Culture’ Is Shaping the COVID Response
Harvard School of Public Health evolutionary geneticist, Pardis Sabeti, MD, and journalist Lara Salahi found a pattern in responses to major global outbreaks. Sometimes outbreak culture propagates pandemics rather than mitigates them. Here’s how this relates to COVID-19. >>READ MORE>>

“The Women Are Finally Home Again!”
Julianne M. Koch, OD, shares her views upon hearing this comment while watching an ophthalmology/optometry-led videocast from her perspective during the quarantine shutdown. >>READ MORE>>

Keep Kids Safe with New Visor Face Shield
Just in time for back-to-school, Safilo debuts its Polaroid STAY SAFE 2 KID face shield for children ages 6 to 12. The PPE-certified polycarbonate visor shield protects the eyes, nose and mouth. >>READ MORE>>

Mask Hack ‘Works Great!’ To Alleviate Foggy Eyeglasses
A physical therapist who works with disabled children put the mask-wearing remedies shared by 20/20 Magazine’s Ms. Specs in the City to the test and found that this one “works great!” >>READ MORE>>

Virtual Grand Opening is the Way to Go During COVID-19
Most grand openings involve ribbon cuttings, balloons and appetizers. Since that’s not an option now, Hannah Cho, OD, held a Facebook Live event this week featuring meet the team, giveaways and FAQs. >>READ MORE>>

Online NORA Conference Adds COVID-19 Burnout Prevention Course
The Neuro Optometric Rehabilitation Association conference will feature “Self-Care and Burnout Prevention in the COVID-19 Era” presented by Mana K. Ali, PhD, member of American Psychological Association Division 22, Rehabilitation Psychology. >>READ MORE>>

Jobson Names Three Honorees to Its Eyecare Heroes Gallery
Neena James, OD; Robert Weinreb, MD; and Jennifer Tsai, OD, join the Eyecare Heroes online gallery as Jobson continues to salute the industry’s health care workers, especially ECPs, for providing essential eyecare during the COVID-19 pandemic. >>READ MORE>>

Remembering Thousands of Global Healthcare Workers Lost to COVID-19
With information from friends, colleagues and families, Medscape has been compiling a list of fallen healthcare workers and asks for your help to keep the list up to date. >>READ MORE>>

5 Questions to Ask Before You Decide to Socialize
There are very few black-and-white answers. It all comes down to how much risk you are willing to take for yourself and others. Here are some questions to ask yourself to assess that risk. >>READ MORE>>

Frames and Lenses in the Time of COVID-19
With over half the face obscured by PPE, glasses are now more important than ever as a means of personal expression, and the frames around them need to be perfect. >>READ MORE>>

Teamwork Creates Best Practices To Be Rolled Out on a Large Scale
One MyEyeDr. member planning around COVID-19, Kirsten Albrecht, OD, expanded the use of telemedicine, systematically shut down locations then phased their reopenings, all while ensuring open communications and preparing for the future. >>READ MORE>>

How is COVID-19 Affecting Myopia Management?
During this pandemic, how ODs are adjusting to treat myopia patients and the dangers of too much screen time are among the topics discussed here by Review of Myopia Management’s Chief Medical Editor Dwight Akerman, OD, MBA, FAAO. >>READ MORE>>

Lights, Camera, Action: Our Journey to Reopening
By Rebecca Lee, OD
My practice has benefited from hearing how doctors are modifying patient care during the pandemic, so I’m sharing my experiences to help those embarking on this journey. >>READ MORE>>

How Is International Eyewear Company Maui Jim Coping With COVID-19?
20/20europe asked Maui Jim’s international management team about the changes and protocols in place as they returned to business amidst COVID-19’s unchartered economic scenarios. >>READ MORE>>

What Downturn?
A slump in refractive surgery from COVID-19 is not materializing, at least not yet. Find out why and how to position your practice. >>READ MORE>>

Studies Track Infections to Measure Mask Effectiveness
Universal masking is associated with a significantly lower rate of COVID-19 transmission, according to three studies analyzed here by Medscape. >>READ MORE>>

Lessons Learned from Five Million Confirmed Cases
“My best hope is for a vaccine,” William Schaffner, MD, tells WebMD’s John Whyte, MD, in the continuing Coronavirus in Context video series. But “we have to keep up with the social distancing and the mask wearing for a while yet while we get ready for the vaccine.” >>READ MORE>>

About 8 in 10 Support National Mask Mandate
An overwhelming majority (82 percent) of registered voters support the idea of a national face covering or mask mandate, according to a Hill-HarrisX poll late last month. >>READ MORE>>

Any Tips for Preventing Foggy Lenses from Masks?
20/20 Magazine’s ‘Ms. Specs in the City’ answers this question from a reader: “Last month you wrote about sanitizing frames. Do you have any tips for preventing lenses from fogging up while wearing masks?” >>READ MORE>>

Sios Releases Anti-Fog Microfiber Cloth
Sios (Santinelli International Optical Supplies) has introduced a microfiber cloth with anti-fog properties designed to meet the challenges eyeglass wearers encounter when wearing face masks. >>READ MORE>>

Indie ODs Prepare for a Very Different Back-to-School
Despite this year’s differences, ECPs are doing what they can to protect children’s eye health ahead of the school year. Here’s a look at how a handful are tackling the 2020 Back-to-School season. >>READ MORE>>

Is Digital Screen Time During COVID-19 a Myopia Risk?
The American Journal of Ophthalmology reviews the impact of increased digital usage arising from lockdown measures on myopia and makes recommendations for mitigating detrimental effects on myopia management. >>READ MORE>>

A New Use for Eyewear Retainers
Check out the newest mask fashion trend: Repurposing an eyewear chain might just be the perfect way to keep your mask with you at all times, according to Fashionista. >>READ MORE>>

Fight the Fog with Two Solutions, One Specifically for Face Masks
Essilor offers two anti-fog solutions: Essilor Anti-Fog AR and Optifog. Essilor Anti-Fog AR is a new product best suited for patients bothered by fog on their lenses due to wearing face masks. >>READ MORE>>

Jobson Adds Three Honorees to Its Eyecare Heroes Gallery
Jobson continues to salute the industry’s health care workers, especially ECPs, for providing essential eyecare during the COVID-19 pandemic. Three more Eyecare Heroes join the online gallery. >>READ MORE>>

Most Would Wait on COVID Vaccine, WebMD Poll Says
Fewer than half of people plan to get a coronavirus vaccine in the first year its available, and fewer than a third would get it in the first 90 days, a new WebMD reader poll finds. >>READ MORE>>

Crisis Fatigue: Are We Emotionally Overwhelmed?
Half a year into the coronavirus pandemic, mental health experts worry that many Americans have reached a point of becoming emotionally overwhelmed. >>READ MORE>>

How to Sanitize Eyeglass Frames
To protect your customers as well as your frames, follow this advice from 20/20 magazine’s Ms. Specs in the City about how to clean and sanitize frames in the store after they have been sampled by customers. >>READ MORE>>

High-Tech Exam at a Personable but Appropriate Distance
Physical distancing was not even a thought when Patricia Haller, OD, added Marco technology to her Chillicothe, Ohio, practice in 2015, but during stay-at-home orders she realized how this same technology allowed her to maintain some distance. >>READ MORE>>

Survey: COVID a Concern as Patients Return
ECPs’ business performance is strong while COVID-19 cases increase across the country, but there is concern about potential slowdowns, according to the latest Jobson ECP Coronavirus Survey. >>READ MORE>>

So Long to the Salad Bar, WO Pop-Up Poll Analysis
Analyzing the results of WO Pop-Up Polls from the past few months shows how COVID-19 is causing us to look differently at everything. >>READ MORE>>

Digital Exclusive PPE Resource Guide
The need for Personal Protective Equipment (PPE) is in high demand. Check out 20/20’s and Vision Monday’s special digital resource showcasing product offerings to help you, your staff and your patients stay safe. >>READ MORE>>

LensCrafters Cares Launched to Help Those In Need
LensCrafters and OneSight have partnered on the launch of LensCrafters Cares, an eight-week initiative started July 13 to provide comprehensive eye exams and glasses to communities affected by COVID-19. >>READ MORE>>

Help Wanted: Volunteers for COVID-19 Vaccine Trials
To find COVID-19 vaccine trial participants, the NIH’s National Institute of Allergy and Infectious Diseases merged four clinical trial networks to launch the COVID-19 Prevention Trials Network. >>READ MORE>>

Face Masks Reduce COVID-19 Infection Risk By 65 Percent
A standard rectangular mask will decrease infection to the wearer by about 65 percent. Homemade masks also work. N95 masks are the most effective but should be reserved for medical personnel. >>READ MORE>>

Study: Sterilize N95 Masks with a Microwave
N95 masks are in short supply, requiring their sterilization and re-use. The American Society for Microbiology suggests a microwave for accessible and affordable decontamination. >>READ MORE>>

Air Conditioning May Be Spreading COVID-19
As COVID-19 cases rise rapidly throughout the South, some scientists believe there could be an important but overlooked factor in the spread of the virus in the region—air conditioning. >>READ MORE>>

How COVID-19 Will Change Healthcare for the Better
Which aspects of healthcare delivery may have been permanently altered by the sudden shutdown in mid-March, and what types of healthcare benefits will consumers now demand? >>READ MORE>>

Ocular Conditions in the Age of COVID-19
We can now take stock of the essential information related to coronavirus to navigate how best to continue serving patients while preventing future transmission of COVID-19. >>READ MORE>>

National Mask Mandate Could Save Economy
A new report from Goldman Sachs indicates that a nationwide face mask mandate could lower COVID-19 infections and help economic recovery. >>READ MORE>>

Do You Know an Eyecare Hero? Nominate Them Today
Jobson is highlighting the work of ECPs for continuing to provide essential eyecare during the COVID-19 pandemic with the #EyecareHeroes initiative. >>READ MORE>>

Lakeline Vision Source’s Faster, Safer Frame Selection Process
Laurie Sorrenson, OD, FAAO, of Lakeline Vision Source in Austin, TX, is using My Frame Gallery during COVID-19 to make frame selection cleaner, safer and faster. >>READ MORE>>

Air Travel a Puzzle in Age of Coronavirus
Even as coronavirus cases have ramped back up, planes are expected to get more crowded, and whether the planes are full or not, passengers will be required to follow safety protocols. >>READ MORE>>

Student Online Case Education Program Offers Clinical Experience
To help optometry students finish their clinical education requirements, the AAO, ASCO and Johnson & Johnson Vision Care formed the Student Online Case Education Program. >>READ MORE>>

VSP Offers New Telemedicine Support Guide for ECPs
“Keys to Implementing Telemedicine in Your Practice” is available from VSP Global, which has launched a virtual clearinghouse of information and support around telemedicine on its Provider Hub. >>READ MORE>>

The Latest COVID-19 News from Medscape
The COVID-19 pandemic caused by the novel coronavirus (SARS-CoV-2) continues to reshape the globe. Stay current with the latest updates essential for healthcare professionals. >>READ MORE>>

What PPE To Wear in Primary Care
The Infectious Diseases Society of America and the Centers for Disease Control and Prevention issued guidelines to help clinicians protect staff and patients. >>READ MORE>>

What Are ECPs’ Travel Plans?
According to a recent WO Pop-Up Poll, 81 percent have no plans to travel to a summer/fall industry meeting, and they are either skipping personal summer travel (39 percent) or not sure (20 percent). >>READ MORE>>

Employees Get Sick: Is It COVID-19?
Participate in this WO Pop-up Poll to help determine how eye care practices are monitoring employees and enforcing safety policies. >>READ MORE>>

Vision Council Survey Determines Business Impact of COVID-19
To determine COVID-19’s effect on the eyecare sector, a recent Vision Council survey reveals the “ongoing financial strain that the COVID-19 crisis has inflicted on the optical industry.” >>READ MORE>>

Virtual Video Visit Helps Patients Feel Comfortable
Summy To, OD, wanted to reassure patients and let them know what to expect when returning to one of three Myoptic Optometry offices in Portland, OR, so this video walks them through a virtual visit. >>READ MORE>>

Ready to Adapt from Shutting Down to Reopening
Follow the steps Melissa McCulley, OD, of McCulley Optix Gallery in Fargo, ND, took from shutting down while on vacation in March, to managing staff and patients during shutdown, through reopening in mid-May. >>READ MORE>>

How to Manage Anxiety About the Country Reopening
Reopening is sure to bring anxiety as so much uncertainty remains about COVID-19. Now is a good time to prepare yourself to manage anxiety about reopening. >>READ MORE>>

Protect Your Shoes from COVID-19
The Shoe Cover Dispenser from US Opthalmic can help protect you, your staff, and your patients from coronavirus, which studies have shown can live on surfaces up to nine days or more. >>READ MORE>>

ECPs’ Business Improved, Per 11th Wave of Jobson ECP Coronavirus Survey
With 90 percent of ECPs reopened as of the June 5-9 period, sales are slowly improving overall. Here is analysis and the complete results of the survey. >>READ MORE>>

Adjusting to the New Pace
A new WO Pop-Up Poll confirmed that most eyecare professionals are back in practice and uncovered some other insights related to how ECPs are managing as they reopen. >>READ MORE>>

Opticians Provide Answers on Managing Staff, Patients, and Products
Owner/optician Roberta McLaughlin shares how 20/20 Vision Care in Saint John, New Brunswick, is engaging with staff, customers, and frame vendors to ensure safety. >>READ MORE>>

‘Patients Are Ready to Be Seen’
Tommasina Sideris, OD, owner/optometrist at Eyes on Litchfield in Litchfield, Conn., chats with 20/20 on reopening, supporting independent eyewear, and celebrating life with her patients via TikTok. >>READ MORE>>

How To Calm Patient’s Nerves About COVID
With most practices now open again for routine care, here’s how to prepare your patients for the new safety protocols. >>READ MORE>>

Doctor’s Orders: Patience and Grace
After writing an office-closing manual as a way to organize herself, Samantha Hornberger, OD, followed it up with an office-reopening manual. >>READ MORE>>

‘Roadmap to Reopening’ Updated on
New content in’s “Roadmap to Reopening” section includes operating guidelines, best practices for communicating with patients and staffs, and PPE and dispensary protocols. >>READ MORE>>

Hydroxychloroquine Poses Eye Health Risk
Still being used experimentally for COVID-19, hydroxychloroquine can cause vision problems. Of greatest concern are the effects on the retina, which are irreversible. >>READ MORE>>

Reopenings Increase Eyewear-Related Purchases
Reopened practices report fewer patients but more eyewear-related purchases, according to the latest ECP Coronavirus Survey by Jobson Optical Research. >>READ MORE>>

COVID-19 and the Retina
Researchers note hyper-reflective lesions at the level of ganglion cell and inner plexiform layers, more prominently at the papillo-macular bundle in both eyes. >>READ MORE>>

Myopia Management in the Era of COVID-19
It is vital to communicate effectively with current patients outside the office about the importance of their specific myopia management plan. >>READ MORE>>

Survey Finds Hesitancy to Travel
When will we be ready to travel again? According to this Harris Poll survey, the general population does not think that it will be traveling any time soon. >>READ MORE>>

Preparing for a Retail Reset
Executives from Vision Monday’s Top 2020 U.S. Optical Retailers share their experiences during the COVID-19 pandemic and their plans for going forward. >>READ MORE>>

One-year Business Plan Didn’t Include This
Meghan Riegel, OD, celebrated the one-year anniversary of her Good Looks Optometry practice in Stewart Manor, NY, under stay-at-home orders. >>READ MORE>>

Preparing for the Unknown
By Johnna Dukes, ABOC
In these uncertain times, making the right decisions will determine how we proceed to do business and care for people’s vision. >>READ MORE>>

What to Wear in Optometry Practices These Days
Scrubs, scrubs plus a white coat, business casual clothing and more layers of protection were all selected by respondents to a WO survey about what ECPs will be wearing to keep germs at bay. >>READ MORE>>

Research Findings Reach Multiple Conclusions
Data reported by various studies covered in Review of Optometry offer varying results.
Ocular Surface Susceptible
Low Risk from Tears
Ocular Surface Interaction

The States Most and Least Likely to Wear Face Masks
There is still a considerable difference in usage rates of face masks across states, with some significantly more likely to wear face masks than others. A YouGov poll has the answers. >>READ MORE>>

6 Essentials for an Effective Face Mask
The face mask market is increasing exponentially, but it is difficult to know what qualities to prioritize when searching for a face mask. Here, WebMD shares what makes a good cloth face mask. >>READ MORE>>

Eyecare Professionals Begin to Reopen
Optometry is back in business but with reduced hours, lower volume and an abundance of precaution, according to the 9th wave of Jobson’s Coronavirus ECP Survey. Here are the latest results. >>READ MORE>>

Doctors’ Offices Turn to GoFundMe To Stay Afloat
COVID-19 is putting small medical practices in a precarious position. Here, Medscape reports on why small practices are particularly at risk. >>READ MORE>>

Lessons from a Survivor: SAFE
Putting the finishing touches on my third startup in 2007, I didn’t anticipate the impending financial crisis. Here are some lessons I learned. >>READ MORE>>

Anticipate Patient Loyalty in the COVID-19 Environment
Overcoming the challenges of myopia management during the COVID-19 pandemic. >>READ MORE>>

Sanitization Guide for Reopening from The Vision Council
For the best sanitization methods for products and packages, check out The Vision Council’s new summary, which includes cleaning solutions, steps for cleaning, and links to various frame manufacturers’ sanitization and disinfection guides. >>READ MORE>>

HelpLine Offers COVID-19 Guidance for Optometric Industry
The Ask Walman COVID-19 information helpline offers a phone number (855-868-1076) and website (below) for the optometric industry, covering all things reopening, telehealth guidance, SBA resources, and much more. >>READ MORE>>

Maintaining Myopia Management with ‘Kindness and Understanding’ During this Pandemic
In this pandemic environment, myopia management is a challenge. Here’s how Sheila Morrison, OD, MS, FSLS, is managing myopia now. >>READ MORE>>

Helping Children Cope with Crisis
It’s a scary time for all of us, but it poses a particular kind of terror to young children who cannot fully understand what is happening, or why, especially now as some parents and caregivers return to work after being present 24/7. >>READ MORE>>

You Received Your PPP Check. Now What?
To make effective use of its Paycheck Protection Program loan, Vision Optique owners are leading the team through a 2.5-week preparation period in advance of anticipated reopening. Here’s how. >>READ MORE>>

20 Tips For Reopening Amid COVID-19
From sanitizing to staffing, here’s advice on how you can hit the ground running and thrive in a world with coronavirus. >>READ MORE>>

Most ODs Plan to Mask Patients
COVID-19’s continued threat is changing how optometrists and their staff use personal protective equipment—and may have many asking the same of their patients. >>READ MORE>>

Post Shutdown, a Pediatric Practice Prepares to Reopen
Carlee Young, OD, FAAO, hopes soon to be doing what many ODs around the country are still not able to do, which is to see patients again, the way things used to be. Here’s how she plans to manage her primarily pediatric patients. >>READ MORE>>

OD/Public Health Doctor Worries About Long-term Impact
In this Women in Optometry podcast, Kelechi Mezu-Nnabue, OD, MS, MPH, DrPH, worries about the patients she serves in her Pikeville, Maryland, practice, as well as those who would normally be served by her family foundation in Baltimore and in Nigeria. >>READ MORE>>

Lessons From a Survivor: CALM
Brian Boddy, ABOM, survived the financial crisis of 2008 and shares some of the valuable lessons he learned that can help you survive the current crisis. >>READ MORE>>

Safely Seeing Patients in the Face of COVID-19
After first closing a busy two-location practice in Pennsylvania due to COVID-19, James Deom, OD, MPH, FAAO, re-opened with longer hours, strict safety protocols, and telehealth services. >>READ MORE>>

Coronavirus: Proceed Cautiously
The opposite of panic isn’t calm—it’s preparedness. Here’s how to navigate clinical exams in uncertain times. >>READ MORE>>

How the COVID-19 Pandemic Will Affect Our Careers
It goes without saying that COVID-19 that started as a pandemic is going to have a ripple effect on our lives, careers, and the global economy. What will be the long-term effects of coronavirus, and what will the future hold for us? >>READ MORE>>

OneSight Launches Free Online Vision Check Tool
Designed for parents to use with their children, the OneSight Online Vision Check tool can be used to determine refractive errors and assess color vision. It can be taken in minutes on a desktop, laptop or tablet. >>READ MORE>>

‘Funny You Should Mask’ Raises Funds for Frontline Medical Workers
WebMD and Medscape joined forces with Daily Show alumnus and star of The Unicorn, Rob Corddry, to host “Funny You Should Mask,” a “fun-raiser” to help get PPE to frontline medical workers across the country. >>READ MORE>>

Contact Lens Institute Shares New CDC Guidance for Contact Lens Wear and COVID-19
New guidance issued last week by the U.S. Centers for Disease Control and Prevention supports continued contact lens wear for people who are healthy and practice safe hygiene habits. >>READ MORE>>

Many ODs Are Feeling Emotionally Spent and More Stressed Than Normal
The results from the most recent Women in Optometry Pop-up Poll show that ODs are feeling the stress from COVID-19 concerns for their businesses and their personal safety. >>READ MORE>>

Patient Care Morphs Amid COVID-19
From telemed to ER visits, doctors and hospitals are finding creative ways to take care of those in need. >>READ MORE>>

A Practice Works to Outlast COVID
Professional Eye Care Center’s 28 years of growth in Niles, IL, changed with the COVID-19 pandemic. Now Pamela A. Lowe, OD, FAAO, Dipl. ABO, sees only urgent-care patients in person, uses telehealth technology, provides curbside pick-up, and relies on low-dose atropine for her myopia management patients until the practice can reopen. >>READ MORE>>

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