D. Penn Moody, OD, of Moody Eyes, in Indianapolis, Ind., explains how to increase the profitability of contact lenses in your practice by switching entirely to direct-to-patient delivery. This frees staff from the tedious and costly task of lens delivery, and it suits patients who prefer being mailed their lenses over having to pick them up. You can offer the same convenience as online retailers, while retaining–in fact, pleasing–your patients who wear contact lenses.
