News Briefs Archive

Survey Findings: Consumer Digital Device Use & the Related Help They Need from You

Nov. 9, 2022

The Vision Council announced the availability of the Focused inSights 2022: Digital Habits Report as a complimentary download for members.

To download the report, visit The Vision Council’s Research Download Center.

The survey asked respondents how they use digital devices, if they were affected by digital eyestrain, their online purchasing habits, their social media use and their experience with telemedicine for eyecare. The poll was conducted by The Vision Council in August 2022 among a sample of 3,102 U.S. adults.

Highlights include:

31 percent of American adults are familiar with telemedicine services for eyecare, but only 12 percent of respondents have used telemedicine services for eyecare

  • Among those who have not used telemedicine services for eyecare, half (50 percent) are interested in using it in the future

Social media is used as a research tool for consumers planning to purchase eyewear, researching eye doctors and eye exams

  • 40 percent of consumers have used social media to research information related to eyewear; the most common sources used are YouTube (24 percent), Facebook (18 percent) and Instagram (13 percent)

Online Eyewear Purchases by Type

Fifty-six percent of American adults said they have made an online eyewear purchase at least once, 35 percent of prescription glasses wearers have bought their glasses online at least once, and 53 percent of those who use non-prescription products have bought their eyewear online.

Commonly Reported Eyestrain Symptoms

 The Influence of Online Reviews in Provider Selection

Prior to their most recent exam, half (50 percent) of patients searched for reviews of eye doctors and 62 percent of those patients indicate that reviews influenced their selection of an eye doctor.

Click HERE to learn more about The Vision Council’s inSights Research Program. Questions about the program can be sent to Alysse Henkel, The Vision Council’s Director of Research Data and Analytics, at ahenkel@thevisioncouncil.org.

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