News Briefs Archive

Complimentary Marketing Materials Available to Help You Sell More Sunglasses

May 25, 2022

To mark National Sunglasses Day, which is coming up on June 27, The Vision Council has released free marketing materials for download to help you increase sunwear sales.

New social media images and web banners are available to download HERE. The materials for download are accompanied by several sample social media posts with content that promotes protecting eyes from the sun as a family affair, the fashion possibilities of sunwear, and an invitation to patients to post their own sunwear photos to your practice social media pages.

Web banners and “starburst” images touting National Sunglasses Day are also available.

The Vision Council posted on its site that it “encourages members and the industry at large to participate in National Sunglasses Day by posting on social media channels using the official hashtags, #SunglassesSelfie and #NationalSunglassesDay, and tagging @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter.

Members are also encouraged to share their plans for National Sunglasses Day with Hayley Rakus at hrakus@thevisioncouncil.org for consideration on The Vision Council’s social media channels.”

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