New This Week Selling Luxury Eyewear: Make the Handbag Connection Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, believes that...
New This Week Contact Lens Sales: Keys to Profitability D. Penn Moody, OD, of Moody Eyes, in Indianapolis, Ind., explains how to...
New This Week Building a Leadership Team Mike Rothschild, OD, founder of Leadership OD and West Georgia Eyecare in Carrollton, Ga., advises...
New This Week Plan Now to Meet Meaningful Use Requirements in 2014 Scott A. Jens, OD, FAAO, founder of RevolutionEHR and a...
New This Week VisionSpring: Finding a Mission in Optometry Jordan Kassalow, OD, MPH, founder of VisionSpring, which supplies low-cost eyeglasses to underserved...
New This Week Vision Therapy: Improving the Lives of Our Patients Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau...
New This Week Increase Capture Rate with a Good Doctor-to-Staff Hand-Off Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., believes...
New This Week Implementing Eyewear Measuring Technology Evan Kestenbaum, chief technology officer for GPN, producer of The EDGE, and co-owner of Optix...
New This Week Put Performance Goals in Staff Terms Mark Mattison-Shupnick, ABOM, BS, editor of 20/20 Opticians Handbook, believes that optical staff...
New This Week Opportunities in Eyewear Technology: Wearable Computers Andrew Karp, group editor Lenses and Technology for Jobson Optical Group, describes innovative...
New This Week New Technologies–and Opportunities–in Eyewear: Sports Andrew Karp, group editor Lenses and Technology for the Jobson Optical Group, describes new...
New This Week Optometry: An Opportunity to Give Back Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., urges colleagues to...
New This Week Join a Practice Study Group Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., recommends joining or...
New This Week The Greater Purpose: Getting Staff On Board D. Penn Moody, OD, of Moody Eyes in Indianapolis, Ind., provides...
New This Week Make Purchase More Likely By Simplifying Lens Selection Evan Kestenbaum of Optix Family Eyecare in Plainview, NY, and CIO...
New This Week Develop a Specialty in Vision Therapy Neil Draisin, OD, FCOVD, of Draisin Vision Group in Charleston, SC, recommends developing...
New This Week Develop a Contact Lens Specialty Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., encourages ODs to develop...
New This Week Patient Success = Practice Success Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., believes that practice success...
New This Week Test Your Practice Personality: Relationship- or Performance-Based Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss how to test to...
New This Week Invest in Optical Staff Education for Long-Term ROI Master optician Mark Mattison-Shupnick, ABOM, BS, editor of 20/20 Opticians Handbook,...
New This Week Frame Board 101: Going Deep Into a Brand Evan Kestenbaum of Optix Family Eyecare in Plainview, NY, and...
New This Week How to Make Effective Use of an Optometric Meeting D. Penn Moody, OD, of Moody Eyes in Indianapolis,...
New This Week Our Vision is Going Mobile: Are You Ready? Master optician Mark Mattison-Shupnick, ABOM, BS, editor of 20/20 Opticians Handbook,...
New This Week Implement Smart Marketing to Your Patient Base Laura George, director of marketing at Draisin Vision Group, in Charleston, SC,...
New This Week Fine Tune Your Practice to Your Community Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss how vital it is...
New This Week Can Your Practice Serve a Changing American Culture? Scott Jens, OD, FAAO, of Isthmus Eyecare in Madison, Wisconsin, encourages...
New This Week Multifocal CLs: Comfort & Adaptation vs. Visual Performance Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss working with new...