New This Week Create & Execute a Plan for Practice Change With Mike Rothschild, OD, Leadership OD Changing the way your practice...
New This Week Simplify Lens Options, Increase Premium Lens Sales With Laurie L. Sorrenson, OD, FAAO Good-better-best is the conventional way to...
New This Week Setting Up a Visual Skills Clinic With Aaron Lech, OD, FAAO Setting up a visual skills clinic broadens the...
New This Week Feature Photography to make a Local Connection With Jeri Schneebeck, OD, FCOVD A practice owner taps a family member’s...
New This Week Communicate Effectively with Patients Amir Khoshnevis, OD, and Mike Rothschild, OD, discuss how they use electronic communications to differentiate...
New This Week Making the Transition: OD Student to OD Practice With Matt Geller, OD The founder of OptometryStudents.com and NewGradOptometry.com discusses...
New This Week Accelerate Practice Growth Through Peer Groups With Ken Krivacic, OD, MBA Grow your practice faster, and avoid pitfalls, with...
New This Week Create an Independent Practice with Independent Brands With Maria Higgins, OD Featuring all independent frame lines, and adding an...
New This Week Developing a Comprehensive Eyecare Practice Aaron Lech, OD, FAAO, outlines how he developed a full portfolio of medical and...
New This Week Send the Right Message with Mobile Technology Electronic eyewear is exploding, and the race is on to capture sales....
New This Week Embracing Electronic Eyewear at Retail Electronic eyewear is exploding, and the race is on to capture sales. ECPs can...
New This Week Growth Opportunities from the Essential Pediatric Benefit Linda Chous, OD, owner of The Glasses Menagerie in Minneapolis, welcomes the...
New This Week Making an Office Work: Three Design Challenges Barbara Wright, of Barbara Wright Design, discusses three design challenges to making...
New This Week Transitioning from Practice Associate to Practice Partner Tina McCarty, OD, FAAO, advises that a fundamental change occurs in moving...
New This Week The High-Tech, High-Touch Exam: Keep the Patient in Mind Aaron Lech, OD, FAAO, says that exciting new instrumentation provides...
New This Week Advances in Wearable Technology: Electronic Eyewear “Wearable technology,” and specifically electronic eyewear, stole the show at the recent 2015...
New This Week Managing Staff for Practice Profitability: 3 Experts, 3 Strategies Three staffing experts show how to set goals, define tasks,...
New This Week Listen to Your Patient’s Chief Complaint…and Solve It Eric M. White, OD, advises that listening to your patient’s chief...
New This Week Harness the Power of Digital Referrals Referrals are the lifeblood of a growing optometric practice, say Charles Turner, OD,...
New This Week Prescribe Spectacle Lenses When Medically Necessary Peter H. Kehoe, OD, FAAO, prescribes specific ophthalmic lenses or lens treatments when...
New This Week Engage Staff in Tracking Practice Performance Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., has his...
New This Week What’s Old is New Again: Revisit Legacy Marketing Gary Gerber, OD, Chief Dream Officer at The Power Practice, says...
New This Week Broaden Your Services By Adding an Associate Eric M. White, OD, recently brought in an associate after practicing solo...
New This Week Kids and Contact Lenses: How Young? Linda Chous, OD, defines two success factors—motivation and responsibility–in fitting children with contact...
New This Week Prescribe to the Patient’s Passions Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs...
New This Week Prepare for a HIPAA Audit Scott A. Jens, OD, FAAO, CEO of RevolutionEHR, advises ODs to prepare for a...
New This Week Tell Employees What is Expected Evan Kestenbaum, MBA, Chief Information Officer for GPN, producer of “The Edge,” says that...