ROB Archives

  • February 9,2011

    Theories of Sales PresentationsMike Rothschild, OD, Carrollton, Ga A series of approaches to effective dispensary sales                  Implement Complementary Sales Systems*Coordinate your frames presentation...

  • 1.1K

    February 2,2011

    Implement an Unconditional Warranty to Build Customer Loyalty         By Jay BinkowitzAn unconditional warranty, with a co-payment of $25, increases customer confidence and...

  • 980

    January 26,2011

    Specialty Contact Lenses: Growth Lies in NichesBy Judith LeeSpecialty Contact Lenses: Growth Lies in NichesThis is the third installment of a four-part...

  • January 19,2011

    Prescribe an Annual Supply of Contact LensesBy Judith LeeBanish talk about boxes. Recommend and authorize your patients to buy annual supplies. It...

  • 823

    January 12,2011

    Adjusting the Mix of Contact Lenses : Recommend Daily and Monthly Lens Replacement, Improve Compliance and ProfitsBy Judith LeeAdjusting the Mix of...

  • 930

    December 1,2010

    Let Them Touch the Merchandise By Peter Shaw-McMinn, ODMost of us are careful about presenting our products in the proper lighting and addressing...

  • 718

    November 1,2010

    Make Your Web Site Effective!By Rick KlebanTo make your web site effective you must first define what you mean by effective. To...

  • 1.1K

    October 1,2010

    Build a Digital Strategy for Practice Growth: Overview of Digital Tools By ROB EditorsWebsite Facebook Twitter Yelp…. These are the buzzwords of our time. While...

  • 1.0K

    September 1,2010

    Planning the Three Stages of Optometric PracticeBy Bob Schultz, President and CEO, Vision One Credit Union Stage 3: Exiting Practice… SuccessfullyIn the previous two...

  • 1.0K

    August 1,2010

    Planning the Three Stages of Optometric PracticeBy Bob Schultz, President, CEO, Vision One Credit UnionWhen graduating optometry school, retiring from practice seems...

  • 1.8K

    July 1,2010

    Planning the Three Stages of Optometric PracticeBy Bob Schultz, President, CEO, Vision One Credit UnionWhen graduating optometry school, retiring from practice seems...

  • 933

    June 1,2010

    Social Media and the Optometric Practice Why You Need to Get StartedBy ROB EditorsEyecare practitioners are hearing the constant drumbeat that, like...

  • 876

    May 1,2010

    Staffing: The Key Issue in All PracticesBy ROB EditorsWhen optometrists are asked what is the biggest challenge they face in running a...

  • 890

    April 1, 2010

    Help Us Build a Coding and Billing ResourceBy Mark Wright, OD  The complexities of coding and billing are among the most common...

  • 1.1K

    March 1, 2010

    Why Your Practice Should Embrace Electronic Health Records…Now!By ROB EditorsEHR Systems Save Time and Money.An investment now could gain more than $100,000...

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