Finances

  • Smart Real Estate Shopping: Read the Fine Print and Negotiate

    By Pamela Miller, OD, JDBefore renting or buying office space, reading the fine print of a lease or purchase agreement can make...

  • 2.2K

    Optometry’s First Virtual Conference: Did You Attend?

    By Cheryl G. Murphy, ODVirtual conferences are here. Learn how to effectively navigate these online events so you and your staff benefit—without...

  • Beyond the Numbers: The True Meaning of Optometric Success

    By Brian Chou, OD, FAAOBoosting revenues is an accomplishment. Still bigger: the fulfillment from serving your patients and community well.

  • 3.2K

    Enroll (Virtually) in Business School with Free Online Courses

    By Brian DunleavyFree online courses called MOOCs can (virtually) put optometrists into high-powered business classes at leading universities. 

  • 3.6K

    Track Your COG: Manage Well for Profitability

    By Ken Krivacic, OD, MBATracking and managing your cost of goods is a key to practice profitability. Good planning lets you supply...

  • Reliable Patient Records: Patient Care, Practice Protection

    By Pamela Miller, OD, JDComprehensive record keeping of all patient interactions ensures topnotch care for your patients—and it protects your practice legally....

  • 3.0K

    Big Plans for 2013? Turn Them Into Reality!

    By Laurie L. Sorrenson, OD, FAAOWe often make long-range plans at the start of the year—but good intentions turn short-term if they...

  • 1.8K

    ODs Offer Hurricane Sandy Relief: Ready to Pitch In?

    By Cheryl G. Murphy, ODMany residents in the Northeast still suffer from the damage and destruction brought by Hurricane Sandy. Some ODs...

  • 2.5K

    Institute a Pricing Strategy to Maximize Profitability

    By D. Penn Moody, ODThe right pricing strategy means the difference between profitability and consistently missing the mark on revenues.

  • 3.7K

    End-of-Year: Assess Finances and Plan for a Profitable New Year

    By Rajeev K. Raghu, OD, FAAOIt’s holiday shopping time—but more important to your practice, it's time to tally your finances for the...

  • 2.5K

    Celebrating Women in Science and Optometry: Ada Lovelace Day

    By Cheryl G. Murphy, ODThe surge of women graduating from optometry school and entering the scientific world today might have its roots...

  • 4.7K

    Increase Revenue-Per-Exam to $600+

    By Eric M. White, ODIncreasing revenue-per-exam begins in the exam chair. Educate patients about needed products and services—and per-set them to spend...

  • 2.2K

    Optometric Guilt: Move Past It to Profitability

    By Arthur B. Epstein, OD, FAAOThe typical patient-centric generosity of ODs is admirable, but don't let it limit your ability to profitably...

  • 1.9K

    Back to School: Time to Stock Up on Continuing Education Credits

    By Cheryl G. Murphy, ODSeptember is back-to-school time for our children patients, and time to assess whether we are keeping up with...

  • 2.6K

    Peer Advisory Groups: You Can Learn from Non-ODs, Too

    By D. Penn Moody, ODGood ideas come from anywhere--not just from within our profession. Joining a peer advisory group with business owners...

  • 1.5K

    Do “Air-Brushed” Practices Obscure the Fundamentals of Our Profession?

    By Brian Chou, OD, FAAOLuxury accommodations and fancy imaging technology don’t substitute for getting the fundamentals of our profession right—clinical competence, a...

  • 3.2K

    Plan How You Shop for New Office Space

    By April Jasper, OD, FAAOWhen shopping for new office space, list what you seek to achieve and then embark on a goal-oriented...

  • 3.3K

    Open Cold or Buy? Weigh the Pros and Cons

    By Cheryl G. Murphy, ODPurchase an existing practice or open one cold? For one doctor, a combination was the right answer.

  • 5.7K

    Insurance Credentialing: Path to Practice Growth

    By Aaron Lech, OD, FAAOEnhance your insurance credentials to expand options for patients.

  • 5.0K

    Six Strategies to Take Your Practice to the Next Level

    By Robert SchultzBuilding your practice takes more than increasing patient volume and practice revenues. You need to make a financial plan and...

  • 3.5K

    Time Management Booster: Keeping an Optometric Practice in the Family

    By Cheryl G. Murphy, ODThis second installment in a series on multi-generational practices explores the gains in time and schedule flexibility from...

  • 2.4K

    Advice to a Third-Year OD Student: What Do You Wish You Had Known?

    By Jake RockmanOptometry school can teach only so much. Some essential business lessons must be learned on-the-job or from seasoned practitioners. What...

  • 2.5K

    Patient Financing: Your Second-Pair Sales Tool

    By Gina Wesley, OD, MS, FAAOPresenting patient financing options can be a powerful driver of second-pair sales—without resorting to discounting.

  • 1.7K

    Roadmap to Profitability: Free Online Resources

    By Nathan Bonilla-Warford, ODThere are many excellent—and free--online resources to help ODs find the path to profitability. Here’s a sampler.

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    Your Path to Optometry: Why Did You Become an OD?

    By Cheryl Murphy, ODAn OD celebrates 60 years in practice and reflects on his career choice.

  • 2.9K

    Runs in the Family: Handing Off to the Next Generation

    By Cheryl Murphy, ODOne of the most complex aspects of the family optometric practice is passing ownership to a son or daughter...

  • 3.3K

    Accentuate the Positive: Offer Financing to Expand Purchasing Power

    By Gary M. Freestone, OD, and Charla ThrashOffering financing on optical goods and eyecare services is a practice-builder—if you present it to...

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