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Insights to Impact

A new six -part series of articles and podcasts. Articles in this series detail the insights that 2020 and 2021 taught optometry and how those insights translate to actions that are having a positive impact on the profession. Read More...

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    Connect the Docs: Make the Connections Required By Healthcare Reform

    By Aaron Lech, OD, FAAOIs your practice ready for healthcare reform? Now is the time to learn about the healthcare exchanges  and...

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    State of Independent Optometry: Optometry Dominates Primary Eyecare

    By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAOA Excel recently commissioned Jobson Medical Information to assess the current status of...

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    Women in Optometry: You’ve Come a Long Way, Doctor

    By Diane Palombi, ODWomen optometrists now comprise at least half of all optometry school graduates, but it wasn't always like this. Women...

  • Getting There: Planning a Successful Optometric Career

    By Robert SchultzSuccess in practice has many definitions. First, you and your staff must provide the highest level of care to patients....
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    Major Threats Faced By Independent ODs

    By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAre you aware of the threats facing your practice? Once you recognize the...

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    Ready to Purchase a Second Office? Assess Finances and Logistics

    By Monica Allison, OD, FOAAPurchasing a second practice adds welcome space and new patients, but it's a big step. Here is a...

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    Growth Opportunities of Independent ODs

    By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAre you taking advantage of all of your opportunities to grow your practice?...

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    Practice By the Numbers: Track Your Key Expenses

    By Laurie L. Sorrenson, OD, FAAOAs optometrists, we care most about our patients' eye health and vision. As practice owners, we must...

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    Competitive Weaknesses of Independent ODs

    By Thomas F. SteinerDirector of Research, Review of Optometric BusinessEarlier this year, Vision Source commissioned the editors of Review of Optometric Business...

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    Challenges and Opportunities in the Future of Independent Optometry

    By Thomas F. SteinerDirector of Research, Review of Optometric BusinessEarlier this year, Vision Source commissioned the editors of Review of Optometric Business...

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    Practice Sale and Retirement: One OD’s Success Strategy

    By Diane Palombi, ODChanging market conditions require flexibility--and early action--if you are to ensure a financially secure retirement. Here’s how one OD...

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    Competitive Strengths of Independent ODs

    By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAre you aware of the many competitive advantages independent ODs possess? Here are...

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    Practice Finances: Be Hands-On!

    By Laurie L. Sorrenson, OD, FAAOAs optometrists, we care most about our patients' eye health and vision. As practice owners, we must...

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    Independent ODs’ Position in the Primary Eyecare Market

    By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAre you a player in the primary eyecare market or just standing by?...

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    Optometric Alliances: Your OD-to-OD Educational Resource

    By Eric M. White, ODSpeaking to another doctor who is dealing with the same challenges you face can provide the answer to...

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    Expect the Unexpected: Effectively Manage Crisis

    By Amir Khoshnevis, ODDo you know how to handle the unexpected? Develop strategies for efficiently--and calmly--meeting the challenge of chaotic circumstances.

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    Get Involved: The Payoffs from Learning and Networking in Associations

    By Darby Chiasson, ODParticipation in optometric organizations provides guideposts for practice improvement along with invaluable networking with other optometrists.

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    Key Investment: Know When the Time is Right to Buy Practice Real Estate

    By Laurie L. Sorrenson, OD, FAAOPurchasing a building to house your practice's office shouldn't be taken lightly, but when your finances and...

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    Instrumentation Budgeting: Calculate ROI–and Profit Potential

    By Ken Krivacic, OD, MBAInstrumentation is a major investment, but if you calculate ROI correctly you can elevate the level of service...

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    80/20 Rule: Focus on the Majority Rather than the Outliers

    By Amir Khoshnevis, ODPut energy toward serving the needs of the majority of your patients. Don’t allow a small group of outlier...

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    Ready to Open a Second Office? Assess Finances and Logistics

    By Monica Allison, OD, FOAAOpening a second office by purchasing a practice can provide additional space and offer access to new patients,...

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    Six Reasons to Switch from Traditional Fax to E-Fax

    By Ally Stoeger, ODSwitching to an online fax machine offers you and your staff a more efficient way of doing business offering...

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    Vendor Partnerships: Strengthen to Gain a Competitive Edge

    By Daniel E. Quon, ODStrong partnerships with vendors can improve service, efficiency and profitability. Tap the expertise of your vendor reps to...

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    Occupancy Costs: Manage Effectively, Free Up Funds for Practice-Building

    By Ken Krivacic, OD, MBATrack and manage your occupancy costs effectively: You can save money and invest it in areas that provide...

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    Tech Tools for Tackling Vision Expo East

    By Cheryl G. Murphy, ODWith Vision Expo East right around the corner, now is the time to conduct pre event planning and...

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    Measure Your Capture Rate to Compute Your Profit Potential

    By Eric M. White, ODUse your practice management system and electronic records to accurately measure eyeglasses capture rate. Then make changes to...

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    The Power of Peer-to-Peer Learning

    By Amir Khoshnevis, ODProfessional journals, seminars and optometry conferences can help you to develop your career, but the best practice growth ideas...

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