A partnership to support your vision Envisioning more patients or profit this year? The VSP Vision™ Premier Program invests in your practice with cost-saving benefits and business-building tools, resources, and training to help you realize your practice vision. You’re busy focusing...
By Margery Weinstein Editor-in-Chief Review of Optometric Business Feb. 1, 2023 In October 2022, Visibly, previously known only as Opternative, appointed Taylor...
By Ken Krivacic, OD, MBA Feb. 1, 2023 Movies can help you escape into another world, but they also can provide insights...
The difference service-driven sales makes to patients & practice profitability.
By Melissa Richard, OD Jan. 25, 2023 Great ideas can come from the optical industry conferences and association meetings you attend, but...
Sponsored Content By Robert Stamm, OD Jan. 25, 2023 Practice owners, and their staffs, have many optical industry meetings to choose from...
Help marketing--and preserving--your online reputation.
Investments for 2023 that could change your patient care & profitability.
Building bonds that create an abundance of returning patients.
Practice technologies to keep pace with patient expectations.
Lessons in spurring your practice team to greatness.
Identifying & correcting dire management mistakes.
Changes that greatly boosted profitability.
Specific actions that enable meaningful work-life balance.
Benchmark reports to gauge where you are & how far you can go.
Staff training resources to grow a profitable practice.
Conversations that can launch an aesthetic optometry niche.
Measures that can secure your practice from theft.
Profitably applying what works in other businesses to your practice.
How one OD opened an immediately profitable second location.
How to sell more contact lenses & increase annual supply sales.
Easy, low-cost ways to create additional revenue streams.
Having a CL ordering platform that almost serves as an additional employee.
Robert Herjavec shares tips for thriving as a small business.
A few ways for independent practices to better compete & thrive.
Moving the needle with parents on saying yes to myopia management.
Technologies that made a huge difference to one practice's patients & profitability.
Practice improvements that transform care & profitability.