Marketing myopia management to spur practice & profitability growth.
What parents need to know about Ortho-K vs. other myopia management.
Moving the needle with parents on saying yes to myopia management.
By ROB Editors The threats to eye health from myopia have been well established, and are motivation on their own to take...
Sponsored Content By Roxanne Achong-Coan, OD, FAAO, FIAOMC, FSLS Starting a myopia management regimen is often stressful for children and their parents...
Sponsored Content By ROB Editors & Caroline Guerrero Cauchi, OD, FIAO About 41.6 percent of Americans are nearsighted, up from 25 percent...
Questions to ask yourself before launching myopia management services.
By Moshe Mendelson, OD, FIAO August 18, 2021 The long-term eye health consequences of myopia are now well known. Yet too often...
Simple actions to attract new Ortho-K patients.
Key actions to provide much-needed myopia management.
The many reasons to no longer delay offering myopia management.
By Daniel Press, OD, FCOVD Feb. 27, 2019 This is the second in a series of excerpts from the newly posted ROB...
SPONSORED CONTENT BY STEVEN TURPIN, OD, MS Presenting Ortho-K to patients and parents can be an uphill climb. You often need to...
SPONSORED CONTENT BY STEVEN TURPIN, OD, MS Your success rate with Ortho-K is linked to several factors: good patient selection, taking accurate...
By Paul Levine, OD, FIAOMC, FAAO Oct. 30, 2019 As the myopia epidemic continues to afflict billions of people across the globe,...
By Matthew Martin, OD, FIAOMC Potential Ortho-K candidates can be lost if they think it’s too complicated, too risky, or if they...
A contact lens making Ortho-K better for patients and doctors.
A look at growth potential in myopia management.
By Nicholas Despotidis, OD, FAAO, FCOVD, FIAO June 5, 2019 This is the fourth in a series of excerpts from the newly...
Pointers for creating a myopia management niche.
By Eric R. Ritchey, OD, PhD, FAAO This is the third in a series of excerpts from the newly posted ROB Special...
Capture the opportunity to create a myopia management niche.
Key Points from the ROB Special Report Opportunities & Business Strategies in Myopia Management This is the first in a series of...
Dec. 12, 2018 Myopia management is emerging as a premium treatment option that can limit the development of high myopia and reduce...
Sept. 20, 2017 Gary Gerber, OD, and Kevin Chan, OD, MS, FAAO, of Treehouse Eyes, discuss their quest to “rid the world...
April 26, 2017 Gary Gerber, OD, believes that myopia control is the next big challenge and opportunity for ODs. Create a specialty...
How one practice made Ortho-K a practice-builder.