Insights From Our Editors

  • 2.1K

    Growth Opportunity: Emphasize the Value of Annual Exams

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD Dec. 7, 2016 Seventy-nine percent of Americans don’t know diabetic eye diseases...
  • 2.4K

    Market Opportunity: Prescribe & Sell More AR in Children’s Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD Nov. 23, 2016 More children in your practice could benefit from anti-reflective...
  • 2.3K

    Management Skill Builder: Efficiently Screen Job Applicants

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD Nov. 16, 2016 You may need to reevaluate your process for finding...
  • 2.3K

    Market Opportunity: Spotlight Top Brands of Sports Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD Nov. 9, 2016 Your patients don’t just want sports sunwear–they want specific...
  • 3.3K

    Market Opportunity: Tell Patients You Treat Dry Eye Symptoms

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 2, 2016You have the opportunity to let patients know the symptoms that...

  • 3.2K

    Salary Growth Opportunity: Practice Ownership vs. Employment

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 26, 2016Practice ownership continues to be the path to greater financial gain...

  • 2.6K

    Market Opportunity: Prevail Over Online Competitors

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 19, 2016Some of your patients are more likely to purchase eyewear online...

  • 3.4K

    Market Opportunity: Sell More Digitally Enhanced Single-Vision Glasses

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 12, 2016You have an opportunity to sell more digitally enhanced single-vision prescription...

  • 2.1K

    Market Opportunity: Capture More Children’s Eye Exams

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 5, 2016You have the opportunity to educate patients who are parents about...

  • 2.5K

    Market Opportunity: Rx Sunwear is Growing Fast

    How to educate patients on the benefits of Rx sunwear.

  • 2.3K

    Market Opportunity: Motivate People to Buy Mulitple Pairs of Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 21, 2016Your patients have a few key reasons they purchase multiple pairs...

  • 2.1K

    Practice Growth Opportunity: Serve the Needs of Glaucoma Patients

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 14, 2016You have an opportunity to diagnose and help patients control the...

  • 2.7K

    Prepare for Affordable Care Act Changes

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 7, 2016More patients coming into your office are insured, statistics released in...

  • 2.6K

    Market Opportunity: Stress the Benefits of New Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 31, 2016Consumers may be more open to purchasing eyewear when needed, but...

  • 3.1K

    Practice Protection Mandate: Prevent HIPAA Violations

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 24, 2016You may be surprised at how at risk your practice is...

  • 2.3K

    Market Opportunity: Add More Children Patients to Your Practice

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 17, 2016Only a small percentage of your patients are children, findings from...

  • 2.4K

    Patient Education Opportunity: Address Patients Who Don’t Wear Sunwear Protection

    Show patients why they should wear sunglasses.

  • 2.7K

    Market Opportunity: Prescribe Personalized PALs

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 27, 2016Offering personalized progressives could set you apart from your competitors, findings...

  • 2.6K

    Market Opportunity: Learn What Matters to Patients in Sports Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 20, 2016Your patients have preferences for sports sunwear that are worth learning...

  • 2.4K

    Career Opportunity: Reap the Financial Rewards of Practice Ownership

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 13, 2016As years in the position increase the compensation goes up significantly...

  • 4.6K

    Market Opportunity: Provide Vision Aids for Low Vision Patients

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 6, 2016Many of your low vision patients may not realize that there...

  • 2.5K

    Market Opportunity: Grow Your Children’s Eyeglass Frame Average Sale Per-Patient

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 29, 2016You have the opportunity to grow your average children’s eyeglass frame...

  • 2.2K

    Market Opportunity: Offer a Variety of Sports Lens Tints

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 22, 2016You have the opportunity to offer patients a greater array of...

  • 2.2K

    Market Opportunity: Reach Under-Served Prospective Patients

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 15, 2016Based on the most recent census data from studies funded by...

  • 2.5K

    Market Opportunity: Optimize Spectacle Lens Sales

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 8, 2016The spectacle lenses and lens treatments sector of practices are showing...

  • 2.1K

    Market Opportunity: Compete More Effectively with Online Retailers

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 1, 2016More of your patients than you might have guessed are satisfied...

  • 2.2K

    Market Opportunity: Invest in Optical Inventory that Best Serves Your Patients

    How to invest in the best inventory for your patients.

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