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Insights to Impact

A new six -part series of articles and podcasts. Articles in this series detail the insights that 2020 and 2021 taught optometry and how those insights translate to actions that are having a positive impact on the profession. Read More...

  • 2.4K

    Social Security Planning: Plan Early, Reap Rewards

    By Adam Cmelja, CMFAPosted 1-7-15Planning and adjusting retirement funds can make a six-figure difference in your benefits over a full retirement period. 

  • 3.2K

    Don’t Miss Out on Your Section 179 Deduction

    By Jack Craven, CPA, CGMA, MBASection 179 of the IRS tax code lets you deduct the full price of qualifying equipment or...

  • Cornucopia of Practice Prosperity Tips

    By Brian Chou, OD, FAAOFor Thanksgiving and the holidays, here is a gift of six easy steps to run your practice efficiently...
  • 10.3K

    Retirement Planning Options: Staff Retention Tool

    By Chad Fleming, OD, FAAOOffering retirement savings options can make employees feel valued.

  • 1.6K

    Be a Great Doctor–Even on Down Days

    By Cheryl G. Murphy, ODCoping strategies are a must on days when you become aggravated by difficult patients and office inefficiency. Ways...

  • 2.3K

    Setting Goals for Your Future: Achieve Your Optometric Visions

    By Peter G. Shaw-McMinn, ODSetting goals for your future can seem overwhelming. Here is an exercise to help you get started.

  • 7.6K

    Five Ways to Minimize Tax Liability

    By Adam Cmelja, CMFAKeep more money in your pocket by applying five simple strategies that reduce your tax liability.

  • Destroying Eight Myths in Optometry

    By Brian Chou, OD, FAAOOptometrists try to educate patients with good information on eye health, but ODs themselves can fall prey to...
  • 3.1K

    Retirement Planning: Plan Now for Post-Career Security

    By Chad Fleming, OD, FAAOFor an independent OD, retirement planning is a career-long process. Strategize how much to save right from the...

  • 3.5K

    Six Steps to Achieve and Maintain a High Per-Patient Revenue

    By Rachael Click, ODHigh per-patient revenues are the core of practice profitability. Six steps get you there.

  • 2.5K

    Financial Management: How Much Should You Delegate?

    By Diane Palombi, ODBe hands-on with your practice's financial management. This secures your revenues and keeps you aware of your profitability.

  • 6.8K

    Practice Philanthropies: Enhance Connection to Your Community

    By David I. Geffen, OD, FAAOSupporting philanthropies is a great way for your practice to give back, and helps connect you to...

  • Acquiring a Practice: Management Lessons Learned

    By Ann Rea Miller, ODIn buying a practice, avoid the pitfalls that can dash your hopes and dreams. Here are key lessons...
  • 2.9K

    Alternative Minimum Tax: Investing in Your Practice May Reduce Your Tax Bill

    By Adam Cmelja, CMFAUnderstanding the alternative minimum tax can save you money. In fact, investing in your practice may reduce your tax...

  • 2.1K

    Eight Steps to Cut Costs and Increase Profits

    By Laurie L. Sorrenson, OD, FAAOKeeping your costs of operation down is a key to creating a profitable practice. Here are simple...

  • 3.2K

    Which is Better: One Career or Two?

    By Cheryl G. Murphy, ODFor an optometrist, a second professional life can put your optometric knowledge to use and challenge you in...

  • 9.5K

    Measure Profitability with a Profit & Loss Statement

    By Melanie J. Denton, OD, FAAOLike any small business owner, OD-owners need to closely monitor their practice's gross and net revenues. Do...

  • 4.5K

    Key Questions to Ask When Financing a Second Practice Acquisition

    By Bob SchultzWhen seeking financing to acquire a second practice, asking four key questions can help you to borrow well--and become profitable sooner. 

  • 3.0K

    Disability Insurance: Safeguard Your Practice and Profits

    By Adam Cmelja, CMFAWhat happens to your practice if something happens to you, the primary revenue-generator? Adding comprehensive disability insurance that covers...

  • 3.1K

    Patient Financing: Employ it for a Marketing Advantage

    By Gary M. Freestone, OD, and Charla ThrashOffering financing on optical goods and eyecare services provides a marketing advantage—if you show all...

  • 7.4K

    Independent vs. Corporate Optometry: Which Is Right For You?

    By Diane Palombi, ODBoth independent and corporate optometry have their advantages. Here are pros and cons to determine your best career path.

  • 2.6K

    The New 3.8 Percent Tax: Strategies to Keep Money in Your Pocket

    By Adam Cmelja, CMFAProven strategies can minimize your exposure to a new 3.8 percent tax. Saving money requires that you act early.

  • Wanted: Vendor-Partners Who Support Independent ODs

    By Michael J. Zucker, ODVendors who respect and support independent ODs are vital to the independent practitioner's success. How do you find...
  • 8.6K

    Practice Purchase or Expansion: Manage Expenses to Reach Profitability

    By Chad Fleming, OD, FAAOPurchasing or expanding a practice can be more costly than you think. Here is how to break down...

  • Acquiring a Second Practice: Six Tough Questions to Ask Yourself

    By Robert SchultzMost doctors are surprised at the initial low return of a second practice acquisition. Look at the entire picture, not...
  • 2.2K

    Lessons Learned: Avoid New Practice Miscalculations

    By Diane Palombi, ODThe exciting first years in independent practice are full of possibilities--and potential mistakes. Here’s how to avoid common “beginner”...

  • 2.6K

    Online Listings: Be Effective When Listing Your Practice for Sale

    By Mark Wright, OD, FCOVDIncrease your chances of finding a buyer by strategically listing your practice online. The web sites of optometry...

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