Patients, who also are consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called “the patient path to purchase.” This five-part series of...
How to market without putting your practice into legal jeopardy.
Learn how to use your practice data to compete with business rivals.
How to smoothly--and safely--drop toxic patients.
Tips for turning your practice around with a re-branding.
Ways to market your practice that you may be overlooking.
Speak in terms that communicate all that you do.
Don't let "little things" wreck your patients' in-office experience.
Tips for making your recall soar.
Three conversations to have with your patients.
By Suzanne LaKamp, OD, FAAO Jan. 31, 2018 When prescribing treatment plans to patients, we try to fully educate them. However, many...
The best way to determine if your marketing is worth the spend.
How to talk to your patients about presbyopia correction options.
Tips for safely & effectively using telehealth.
Respond strategically to negative reviews.
Ideas to ring in the New Year with optical profits.
Sponsored Content By Kristi Yatsko, Office Manager Eyecare of the Valley Philadelphia, Penn., Metro Area Dec. 13, 2017 Effective recall is essential...
What you need to do to get more patients to recommend you.
By Andrew Paik, OD Dec. 6, 2017 Patient loyalty is not a given. It’s earned through trusting connections with you and your...
How to maximize the advantages of a marketing firm.
Sponsored Content By Ryan Parker, OD Nov. 8, 2017 Most of your patients are avid about text messaging, choosing that mode of...