Patients, who also are consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called “the patient path to purchase.” This five-part series of...
Get more kids in your exam chair this fall.
Let your community know what you're best at.
What Millennial patients need to love your practice.
Key elements of the patient experience to notice--and improve.
Tips for marketing your practice while sticking to your budget.
What it takes to get Baby Boomers into your exam chair.
Ideas for using Instagram to spur practice growth.
How to work with patients to reach mutual goals.
Learn what works--and what doesn't--about your patient flow.
A second language can be what your practice needs to grow.
Let patients know this summer it's time to visit for an exam.
Make your practice unforgettable--and distinct from competitors.
A system for breaking difficult news to patients.
By Maria Sampalis, OD August 2, 2017 Electronic health records provide efficiency and cost-savings, and they have another benefit: You can drill...
What Millennials most want from your practice.
Sponsored Content By Ken Krivacic, OD, MBA July 19, 2017 As with any human interaction, patients often don’t tell you and your...
Pick the perfect office space for your practice.
A guide to mastering challenging conversations with patients.
How you greet patients directly affects your bottom line.
By Aaron Neufeld, OD May 24, 2017 Marketing needs to return more than it costs. Marketing return on investment (ROI) is measured by...
By Mary E. Boname, OD, MS, FAAO May 17, 2017 I’ve built my practice on the relationships I’ve forged with my patients,...
Make your office experience worth returning to.
By Maria Higgins, OD April 19, 2017 Anyone in the retail arena is in a fierce battle for the consumer’s dollar. Options abound for...
Low-cost changes can make a huge difference to profitability.
People respond to stories--so tell your patients a good one.
Sponsored Content April 5, 2017 By ROB Editors Peter J. Cass, OD, the owner of Beaumont Family Eye Care in Beaumont, Texas,...
Meet & exceed Millennial patient expectations.