Patients, who also are consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called “the patient path to purchase.” This five-part series of...
Turning around negative patient experiences.
Questions to illuminate how best to serve your patients.
Improving the patient experience for families.
Educating patients about the value of your services.
Problem-solving challenging pediatric exams.
The lessons to be learned from your colleagues' practices.
The most profitable ways to market your practice.
By Aaron Neufeld, OD, FAAO May 22, 2019 Your practice culture perfects, or ruins, the patient experience. Culture refers to the way...
Communicating to ensure the best patient outcomes.
Ideas to help you promote your practice this summer.
Tips to continuously improve the patient experience.
Tips for optimizing telehealth in your practice.
Learn how to manage--and help--anxious patients.
The way to ensure patient satisfaction & efficiency.
Tips for communicating with parents & children.
By Carla Gasparini, OD April 10, 2019 A practice of high-income patients, capable of purchasing multiple pairs of luxury eyewear, is one...
The challenge of building a trusting relationship with patients.
By Maria Higgins, OD March 27, 2019 Your practice culture influences the patients you attract to your office. It also guides the...
Wowing patients right from the start.
Protocol for when you suspect domestic abuse.
How to facilitate texting communications with patients.
The big difference a move down the street made.
How to bring more Hispanic patients into your office.
By Aaron Neufeld, OD, FAAO Jan. 30, 2019 When I bought my practice two and a half years ago, I took ownership...
The winter, a perfect time for "cool" events.
Very low-cost, high-impact practice improvements.