Patient Experience

  • 3.5K

    Educate Patients to Promote the Value of Your Products and Services

    By Gina Wesley, OD, MS, FAAODifferentiate yourself and your practice by educating patients on the value and scope of the medical services...

  • 3.4K

    Streamline Office Flow–And Leave Time for the Dispensary

    By Larry K. Wan, ODEliminating unnecessary wait time improves office flow. It also puts post-exam patients into your dispensary with time and...

  • 2.9K

    Fire that Patient! Recognize When to Cut Losses

    By Laurie Sorrenson, OD, FAAOIf a patient is repeatedly disrespectful to your staff, it may do more harm than good to continue...

  • Make Your Office HIPAA-Compliant

    By Pamela Miller, OD, FAAO, JDHere are eight critical checkpoints to assess if your staff-patient interactions bring you in full compliance with...
  • 2.1K

    Top Reasons Patients Leave Your Practice—and What to do About It

    By Amir Khoshnevis, ODCultivate long-term patients by treating patients with respect and showing them that you and your staff care and appreciate...

  • 3.7K

    Patients Happy with Your Practice? Customer Satisfaction Surveys Offer Insight

    By Sherin George, ODA customer satisfaction survey candidly assesses your work as doctor, your optical's services and products --and whether your patients...

  • 2.5K

    Creative Marketing Concept: Signature Windows

    By Rachael Click, ODEnhance your practice brand--and attract new patients--with catchy window designs that become the talk of the town. Here are...

  • 2.8K

    Love Letters to Your Patients: Show Patients You Care

    By Nathan Bonilla-Warford, ODValentine’s Day week is a good time to review how you can best show patients you value them.

  • 3.0K

    Give Your Office Environment a Sensory Analysis

     Your patients use all of their senses to evaluate your office. Run a test to see if your office looks, smells, tastes,...

  • 3.7K

    Automated Recall Drives Practice Growth

     An effective recall system is a lifeline to practice success. Automated recall notices can keep your exam chairs filled.

  • 2.8K

    Use Optometric Alumni Networks as a Practice-Building Resource

     Networking begins in optometry school--where you create bonds that help to build and guide your practice through your entire career. Here are...

  • 5.5K

    Compete with All Retailers for Share of Patient Dollars

     When merchandising, we tend to look at other optical retailers. Fact is, we compete with all retailers for share of patient dollars—and...

  • 3.7K

    Make Your Practice Teen-Ready

     Welcome teenagers: emerging consumers! Create promotions that speak to both teen patients and their parents, and accommodate the special scheduling needs of...

  • 2.2K

    Create a Practice Capable of Life-Changing Transformations

     One OD gave Buddy Holly his signature look—and transformed rock’n’roll style. Do more than give exams and fit eyeglasses; your superior care...

  • Guard Against Malpractice Lawsuits for Medical Eyecare

     Pro-active steps can protect you from malpractice lawsuits as you provide more medical eyecare services.
  • 4.9K

    Use Multichannel Marketing for Greatest Impact

     The attention span of today's consumer is split between a myriad of media. Using varied channels--online, print and broadcast--is your best bet to reach the greatest number...

  • 2.9K

    Giving Back is Good–and Good for Business, Too

     December is the right time to think about giving back. Even in tough financial times it is important to help others and...

  • 2.4K

    Calculate Cost of Taking Patient from Knowing You…to Referring You

     There are seven steps in taking a prospective patient from awareness of your practice to becoming a loyal patient who refers you...

  • 3.3K

    Know Your Patient’s FORDs to Learn What Motivates Patient Purchases

     Apply the FORD method and ask about Family, Occupation, Recreation and Dreams. The answers to your questions reveal the emotional reasons behind...

  • 2.3K

    Put Butts in Exam Chairs: Ask Existing Patients about Family Members Needing Exams

     Existing patients are a top source for keeping your exam chairs filled. When patients present for exams, use your electronic health records...

  • 2.7K

    Motivating Consumers to Choose Your Private Practice

     Consider what you, as an independent eye doctor, can provide to patients that corporate ODs cannot. Then work a plan to market...

  • 3.4K

    Checklist: “Five-Minute Office Environment Evaluation”

     Download a checklist to conduct a “Five-Minute Office Environment Evaluation.” Experience your office environment from your patient's point of view, then make...

  • 2.5K

    Demonstrate Professionalism as a Doctor

     Project a professional image to patients by using professional terms, not lay terms, to describe your treatment plan. Professional methodologies will bring...

  • 2.7K

    Develop People Skills to Serve Growing Number of Seniors

     The senior population is growing fast, and this presents growth potential for your practice. Doing well in serving the senior segment requires...

  • 5.2K

    Reduce Perceived Wait Time with iPads

     Giving patients an iPad to explore while they wait for an exam may not shorten their wait time—but it makes the experience...

  • 2.6K

    Differentiate Your Practice Brand with a Unique Office Enviroment

     An office environment that reflects your personal style can attract the type of patients you want—and make for memorable experiences and loyal...

  • 2.2K

    Referral Conversation Starters

     Encouraging patients to promote your practice can put new patients to your exam chair. Good ol’ word-of-mouth is sometimes the best marketing...

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