By Brian Chou, OD, FAAOMarketing on social media sites like Facebook, Yelp and Pinterest gets a lot of media attention. But don’t...
By Pamela Miller, OD, FAAO, JDThere are exciting marketing opportunities with social media, e-mail and texting. But before you "send," protect your...
By Ally Stoeger, ODE-mail makes it easy for patients to contact you, but their concerns can be neglected if your email backs...
By Steve Vargo, OD, MBARegular e-mail blasts tell your patients about new products and services and keep your practice top-of-mind.
By April Jasper, OD, FAAOPromote your practice and educate your community about your products and services with patient testimonials--on video and in...
By Pamela Miller, OD, FAAO, JDAngry patients sometimes initiate lawsuits. Lessen risk to your practice by responding appropriately when problems arise.
By Ally Stoeger, ODTake time to ask your patients about their eye health and vision needs—and be hands-on in working with your...
By Gina Wesley, OD, MS, FAAOMaking patients comfortable--from making registration fast and easy to offering refreshments in your optical--can generate referrals. Pay...
By Gregory D. Foley, ODCommunities change—and you need to change with yours or perish. Assess the demographics and lifestyles of your patient...
By Steve Vargo, OD, MBAMobile devices like electronic tablets and smartphone--when loaded with helpful apps--can be used to educate patients about eye...
By Pamela Miller, OD, FAAO, JDServing children in your practice is a vital and enjoyable part of the family practice—but protocols for...
By Amir Khoshnevis, ODOur first job as ODs is to deliver outstanding service as doctors to our patients, but we also must...
By Brian Chou, OD, FAAO, and Ronald Krefman, OD, FAAOSurvey patients regularly on everything from wait time at reception to shopping in...
By Brian Chou, OD, FAAOTimes have changed. Rather than asking a patient to unquestionably accept their doctor’s orders, work with your patient...
By Ryan C. Wineinger, ODMore and more consumers say they want to get information via phone or tablet. Use texting to promote...
By Peter Bae, OD, MSCommunities across the country are becoming more culturally diverse. By responding to your changing patient base—and understanding cultural...