By Pamela Miller, OD, FAAO, JDSpeaking at the invitation of a vendor can establish you as an authority in your profession and...
By Brian Chou, OD, FAAOA restaurant that I like has intimidating signs at its front door. One prohibits smoking, one says “Warning”...
By Larry Golson, ODThe occasional dissatisfied patient is inevitable, but proactive steps can minimize such occurrences. Understand the triggers of patient anger...
By Brian Chou, OD, FAAOUse words that are easy to understand and express positivity when communicating with patients.
By Brian Chou, OD, FAAOshow patients the added value of the products and services you provide.
By Larry Golson, ODA well-thought-out office environment makes patients feel comfortable and cared about—and it also can foster long-term practice loyalty.
By Brian Chou, OD, FAAOExhibiting the work of local artists can forge ties to your community--and signal to patients that your eyewear...
By Mary E. Boname, OD, FAAOBuilding relationships with patients in which the doctor knows more about each patient than just their medical...
By Gina Wesley, OD, MS, FAAOEnsure a productive, beneficial patient visit that keeps traffic flowing in your office with the right pre-patient...