By Larry Golson, ODA well-thought-out office environment makes patients feel comfortable and cared about—and it also can foster long-term practice loyalty.
By Brian Chou, OD, FAAOExhibiting the work of local artists can forge ties to your community--and signal to patients that your eyewear...
By Gina Wesley, OD, MS, FAAOMaking patients comfortable--from making registration fast and easy to offering refreshments in your optical--can generate referrals. Pay...
By Steve Vargo, OD, MBAMobile devices like electronic tablets and smartphone--when loaded with helpful apps--can be used to educate patients about eye...
By Amir Khoshnevis, ODOur first job as ODs is to deliver outstanding service as doctors to our patients, but we also must...