Marketing Archives - Page 7 of 7 - Review of Optometric Business

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Use Multichannel Marketing for Greatest Impact

The attention span of today's consumer is split between a myriad of media. Using varied channels--online, print and broadcast--is your best bet to reach the greatest number...

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Giving Back is Good–and Good for Business, Too

December is the right time to think about giving back. Even in tough financial times it is important to help others and...

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Calculate Cost of Taking Patient from Knowing You…to Referring You

There are seven steps in taking a prospective patient from awareness of your practice to becoming a loyal patient who refers you...

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Put Butts in Exam Chairs: Ask Existing Patients about Family Members Needing Exams

Existing patients are a top source for keeping your exam chairs filled. When patients present for exams, use your electronic health records...

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Motivating Consumers to Choose Your Private Practice

Consider what you, as an independent eye doctor, can provide to patients that corporate ODs cannot. Then work a plan to market...

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Segment Your Patient Base and Target Your Most Profitable Patients

Determine which patients yield the best ROI for your marketing efforts--and put your dollars there.

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Increase Patient Visits with “Think About Your Eyes”

Participating in the Think About Your Eyes consumer eye health awareness campaign can educate patients about your practice, and why regularly visiting...

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Most Consumers View Eyeglasses as “Medical Necessity”

During the 12-month period ending December 2010 there were 66.6 million pairs of Rx eyeglasses sold in the U.S. at the...

How to Succeed with a Trunk Show

By organizing a well-marketed trunk show, you can create local buzz about your practice and generate thousands of dollars in dispensary...

Create a Multicultural Practice to Expand Your Patient Base

By creating a practice that caters to patients of diverse cultures you can improve the patient experience, and broaden your practice's reach...

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Having a Strong Recall Program

Neil W. Draisin, OD, of Draisin Vision Group in Charleston, S.C., implements a hearty patient recall program to educate patients about the...

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Know Your State’s Sales Tax Laws

By Ally Stoeger, OD For consumers, one attraction to Internet shopping is buying goods tax–free. This is a point of great controversy as...

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Use “Mindshare” to Create Long-Term, Loyal Patients

By Michael KarlsrudLock in patients for the long-term by ensuring your practice occupies a greater slice of patient "mindshare".

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On-Target Marketing: Strike the Right Marketing Mix to Win New Patients

By Judith LeeYou have an opportunity to find new patients and solidify your existing patient base by investing in the right combination...

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Wake-Up Call: Enhance Patient Services to Effectively Compete with Online Optical Sales

By Scot Morris, OD What's the best antidote to online optical shopping: Make shopping in your optical a convenient, rewarding experience, and...

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Prescribing From the Chair: Dispensing the Best Lenses Begins in the Exam Room

By Mark Wright, OD When optometrists treat an eye infection, they prescribe a pharmaceutical agent by brand name: “We are going to...

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Make Your Practice a Fixture in Your Community

By Justin Bazan, ODParticipate in local community activities, and communicate that involvement through online social networks to create a strong foothold in...

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Optimize Sales of Plano Sunglasses to Contact Lens Patients

By Mark HintonImplementing an education-based sales approach can put more contact lens patients into anti-glare, polarized plano sunglasses...

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Accommodate Diverse Cultures to Grow Your Practice

By Kirk L. Smick, OD, FAAOIf your community is like mine, the patients visiting your practice are becoming more diverse. Understanding how to...