Neil W. Draisin, OD, of Draisin Vision Group in Charleston, S.C., implements a hearty patient recall program to educate patients about the...
4.0K
Know Your State’s Sales Tax Laws
By Ally Stoeger, OD For consumers, one attraction to Internet shopping is buying goods tax–free. This is a point of great controversy as...
2.0K
Use “Mindshare” to Create Long-Term, Loyal Patients
By Michael KarlsrudLock in patients for the long-term by ensuring your practice occupies a greater slice of patient "mindshare".
2.2K
On-Target Marketing: Strike the Right Marketing Mix to Win New Patients
By Judith LeeYou have an opportunity to find new patients and solidify your existing patient base by investing in the right combination...
22.1K
Wake-Up Call: Enhance Patient Services to Effectively Compete with Online Optical Sales
By Scot Morris, OD What's the best antidote to online optical shopping: Make shopping in your optical a convenient, rewarding experience, and...
2.0K
Prescribing From the Chair: Dispensing the Best Lenses Begins in the Exam Room
By Mark Wright, OD When optometrists treat an eye infection, they prescribe a pharmaceutical agent by brand name: “We are going to...
2.8K
Make Your Practice a Fixture in Your Community
By Justin Bazan, ODParticipate in local community activities, and communicate that involvement through online social networks to create a strong foothold in...
3.5K
Optimize Sales of Plano Sunglasses to Contact Lens Patients
By Mark HintonImplementing an education-based sales approach can put more contact lens patients into anti-glare, polarized plano sunglasses...
2.2K
Accommodate Diverse Cultures to Grow Your Practice
By Kirk L. Smick, OD, FAAOIf your community is like mine, the patients visiting your practice are becoming more diverse. Understanding how to...
