By Brian Chou, OD, FAAOMarketing on social media sites like Facebook, Yelp and Pinterest gets a lot of media attention. But don’t...
By Pamela Miller, OD, FAAO, JDThere are exciting marketing opportunities with social media, e-mail and texting. But before you "send," protect your...
By Steve Vargo, OD, MBARegular e-mail blasts tell your patients about new products and services and keep your practice top-of-mind.
By April Jasper, OD, FAAOPromote your practice and educate your community about your products and services with patient testimonials--on video and in...
By Gregory D. Foley, ODCommunities change—and you need to change with yours or perish. Assess the demographics and lifestyles of your patient...
By Brian Chou, OD, FAAO, and Ronald Krefman, OD, FAAOSurvey patients regularly on everything from wait time at reception to shopping in...
By Ryan C. Wineinger, ODMore and more consumers say they want to get information via phone or tablet. Use texting to promote...
By Peter Bae, OD, MSCommunities across the country are becoming more culturally diverse. By responding to your changing patient base—and understanding cultural...