By Ann Rea Miller, ODCompare notes with other small business owners and make valuable local connections.
By Keshav Bhat, ODIntroduce your practice to local residents by participating in community health fairs.
By Ann Rea Miller, ODBillboard advertising can quickly turn your practice into a highly recognizable brand in your community.
By Keshav Bhat, ODDevelop a structured patient recall program so no patient slips through the scheduling cracks and misses their annual comprehensive...
By Robert L. Bass, OD, FAAOProduct promotions in your optical allow you to compete in the marketplace while emphasizing the value of...
By Steve Vargo, OD, MBAVideos are more than a way to fill your practice web site and Facebook page. Videos also are...
By Brian Chou, OD, FAAODisreputable marketers are sending your patients e-mail advertising false eye health claims. Be aware of the patient education...
By Pamela Miller, OD, FAAO, JDSpeaking at the invitation of a vendor can establish you as an authority in your profession and...