Marketing Archives - Page 5 of 7 - Review of Optometric Business

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High-Tech Tool: Educate Patients with Tablets

By Jeri A. Schneebeck, ODTablets with eye health information are high-tech tools for educating patients on the eyecare services and optical products...

Billboards: Promote Your Practice Identity to Your Community

By Ann Rea Miller, ODBillboard advertising can quickly turn your practice into a highly recognizable brand in your community.

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Spotlight Your Practice with Trunk Shows, Events & Community Involvement

By Gina M. Wesley, OD, MS, FAAOCall attention to your practice by hosting special events like trunk shows and themed office events...

A Patient Recall Strategy That Works

By Keshav Bhat, ODDevelop a structured patient recall program so no patient slips through the scheduling cracks and misses their annual comprehensive...

Effective Product Promotions: Provide Value in Competitive Marketplace

By Robert L. Bass, OD, FAAOProduct promotions in your optical allow you to compete in the marketplace while emphasizing the value of...

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Online Appointment Booking: New Patients Love It

By Andrew J. Neukirch, ODNew patients—who build your practice over time--are three times more likely to use online booking than existing patients....

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Demonstrate Safety Features When Marketing Sports Eyewear

By Keshav Bhat, ODSports-related eye injuries are numerous and can be devastating. Cite government data and safety benefits in presenting protective sports...

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The Making of a Successful Promotional Campaign

By Chad Waggoner, ODand Kimberly Manthe, ABOA promotional event that offers a discount on lenses and/or frames can boost profitability--if you roll...

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Go Local: Help Neighborhood Businesses–and Your Own–to Grow

By Ally Stoeger, ODNetworking with and supporting other local businesses can generate practice growth ideas and reciprocal good will.

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Patient Referrals: Track Them and Grow Your Practice

By Charles Turner, ODPatient referrals to friends and family are key to practice growth. Here is how to track and build valuable...

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Multi-Platform Marketing: Enagage Patients Online–But Make the In-Office Sale

By Justin Bazan, ODOnline platforms offer great ways to engage patients about new optical products—but a memorable in-office experience makes the sale.

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Be the Red Zebra: Stand Out from Other ODs in Your Community

By Maria Sampalis, ODIndependent optometrists have competitors down the street and online today, along with competition from multiple corporate-owned chains. Here is...

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Providing Eyecare for the Needy

By MaryAnn Ragone, MAS, MPHParticipating in outreach community efforts that provide eyecare and eyewear to the needy is the right thing to...

Web Site Videos: A Powerful Education and Marketing Tool

By Steve Vargo, OD, MBAVideos are more than a way to fill your practice web site and Facebook page. Videos also are...

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Patient Satisfaction Surveys: Measure to Improve!

By Ken Krivacic, OD, MBAPatient satisfaction surveys reveal what patients really think of your practice--and show you areas for improvement. New online...

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Networking with Other ODs and MDs: A Referrals Booster

By Maria Sampalis, ODNetworking with other ODs and MDs is a key to building a practice that becomes a part of the...

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Patient Interaction Breeds Loyalty

By Cheryl G. Murphy, ODIncrease patient loyalty by conducting a “loyalty building action” during each patient visit.

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Patient Financing: Your Marketing Advantage

By Jeffrey W. Robertson, ODand Jennifer C. Lane, ODOffering patient financing to purchase eyewear can provide you with a practice differentiator that...

Spam in Your Patients’ Eyes: Correct Eye Health Misconceptions that are Marketed to Your Patients

By Brian Chou, OD, FAAODisreputable marketers are sending your patients e-mail advertising false eye health claims. Be aware of the patient education...

Speak Up: Protect Yourself Legally When Invited to Speak

By Pamela Miller, OD, FAAO, JDSpeaking at the invitation of a vendor can establish you as an authority in your profession and...

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“Think About Your Eyes” TV Ad Campaign Underway

Think About Your Eyes the consumer awareness campaign from The Vision Council, is running two flights of television ads to raise public...

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Media Training: Communicate Effectively with Local TV, Radio, Print & Online Media

By Dale Buettner, ODMedia training equips you to effectively communicate on local TV, radio, print and online media—and to become a regular...

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What Do Patients Think of You? A Net Promoter Score Will Tell You

By Michael Slusky, ODHow satisfied are patients with your practice? The net promoter score system will clue you in, and allow you...

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Market Your Value Proposition to Patients: Specifically, Why Choose You?

By Amir Khoshnevis, ODEstablish what your value proposition is to patients, then differentiate your brand in your marketing.

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Comedic Online Optometry Videos: Helpful or Hurtful?

By Cheryl G. Murphy, ODHumorous videos can help your practice brand appear trendy and fun. But do humorous videos reflect poorly on...

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Patient Satisfaction Surveys: Measure Expectations, Then Exceed Them

By Ally Stoeger, ODPatient surveys keep you in touch with your patient's expectations—and they provide guideposts for improving service.

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Integrated Campaigns = Smarter Marketing

By Agnes Palys, OD, FAAOTie together social media, search engine marketing, in-office and print advertising in a promotional campaign with an impact...