Marketing

  • 2.6K

    Utilize Patient Satisfaction Surveys to Improve Processes

    Find out what your patients think of you--and how to improve.

  • 2.9K

    Create Memorable Practice Events

    Ideas for practice events that draw new patients in.

  • 2.9K

    Install a Referral System–and Track Your Growth

    How one practice encourages patients to refer friends and family.

  • 2.4K

    Automated Recall: Keep Your Exam Chair Full and Revenue Flowing

    By Peter J. Cass, ODMarch 16, 2016Recall software can reduce cancellations and no-shows, which is critical to maintaining a consistent revenue flow. 

  • 3.1K

    Multi-Channel Marketing: Seven Steps to Building Your Practice

    Market on all fronts to reach old and new patients.

  • 2.4K

    Cultivating Patient Loyalty: Five Steps to Success

    By Peter G. Shaw-McMinn, ODJan. 13, 2016Do you know how to cultivate loyal patients? Here's a five-part model to get you on...

  • 1.9K

    ROB Power Packs 2015: Marketing

    By ROB EditorsDec. 23, 2015With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients' attention is essential.  

  • 2.3K

    Increase Patient Use of FSA/HSA Dollars in Your Practice

    By Troy Humphreys, OD, FAAONov. 25, 2015Encourage patients to use their flex-spending and health savings accounts in your office before the end...

  • 4.6K

    Grow Your Patient Base–with an Effective Referral System

    By Brooke S. Kaplan, ODNov. 11, 2015Referrals are the lifeblood of a healthy practice--but referrals only happen if you have an effective...

  • 1.8K

    Three Ways to Enhance Your Practice & Spur Growth

    By Agustin Gonzalez, OD, FAAO, ABCMOAugust 26, 2015You may be missing key ways to market your practice. Here are three major ways...

  • 2.4K

    ABCs of Using Social Media to Promote Back-to-School Exams

    By Justin Bazan, OD, and Jessi Lee, ODAugust 19, 2015Back-to-school time is an annual practice builder. New social media options help you...

  • Patient Recall: Implement a Success Strategy

    By Robert L. Bass, OD, FAAOAugust 5, 2015Set a practice growth strategy based on effective recall. Test and track various patient communications...

  • Turn Back-to-School into Back-to-Your-Office

    By Maria Sampalis, ODJuly 15, 2015Encourage patients to think "back to the eye doctor" before "back to school" with a well-timed television...
  • 2.6K

    Generate Unique Marketing Messages with a Creative Team

    By Maria Higgins, ODJune 24, 2015A solo OD tells how she put together a creative team to craft unique marketing messages that...

  • 1.9K

    Seize Marketing Opportunities with Secondary Holidays

    By Rachael Click, ODJune 17, 2015Drive patients into your office with sales promotions around secondary holidays and back-to-school season.

  • 2.7K

    Ask Patients for Referrals in the Exam Room

    By Mary E. Boname, OD, FAAOMay 13, 2015Begin a conversation about referrals in the exam room. More patients will send friends and family your...

  • 2.6K

    Co-Promote Special Events with Local Businesses

    By Maria Higgins, ODMarch 4, 2015Create a local buzz and make your practice a fixture in your community. How to network with...

  • 3.0K

    Five Ways to Ensure that Patients Return

    By Maria Sampalis, ODFebruary 11, 2015: You are the authoritative voice in the practice: “Prescribe" a return visit annually. 

  • 2.1K

    Make Your Mark: Is Wearing Your Logo Right for You?

    By Cheryl G. Murphy, ODFebruary 4, 2015: Print your practice logo on nearly anything in your wardrobe, then wear it proudly to...

  • 2.2K

    Attract New Patients & Support Community at Local Charity Events

    By Chad Waggoner, ODand Kimberly Manthe, ABOFebruary 4, 2015: Participating in local charity events--and publicizing your involvement--introduces you to prospective patients.

  • 946

    Let Your Patients Know: Cyber Shopping Doesn’t Save Time

    By Cheryl G. Murphy, ODOnline eyeglass shopping may save money—but purchasing at an optical dispensary can save time and eliminate hassles. Leverage...

  • Business Networking Organizations: Generate Referrals

    By Ann Rea Miller, ODCompare notes with other small business owners and make valuable local connections.
  • 2.7K

    Designate a Staff Marketing Specialist

    By Gina M. Wesley, OD, MS, FAAOAssigning a member of your staff marketing director responsibilities ensures your practice's outreach to the community...

  • Health Fair = Healthy Business

    By Keshav Bhat, ODIntroduce your practice to local residents by participating in community health fairs.
  • 2.5K

    High-Tech Tool: Educate Patients with Tablets

    By Jeri A. Schneebeck, ODTablets with eye health information are high-tech tools for educating patients on the eyecare services and optical products...

  • Billboards: Promote Your Practice Identity to Your Community

    By Ann Rea Miller, ODBillboard advertising can quickly turn your practice into a highly recognizable brand in your community.
  • 2.3K

    Spotlight Your Practice with Trunk Shows, Events & Community Involvement

    By Gina M. Wesley, OD, MS, FAAOCall attention to your practice by hosting special events like trunk shows and themed office events...

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